10 SEO Benefits of Implementing AMP For Your Website

Mobile devices have become an important tool for getting information from the internet for end-users; be it entertainment, education, health, or business. Smartphones are handy tools to search for something on Google and share what we find online with friends made super easy with this gadget. It seems that AMP pages have got much more importance than ever in our times. So, the question of whether does AMP help SEO matters.

Searching for information on the internet so opens the way for new technological approaches, which must be taken into account not only by search engines themselves but also by companies using these technologies. Search engines provide search results based on certain criteria, that can based on new technologies change. Responsive web content evolution culminated in the creation of new formats for mobile devices. In this blog, you will get to know what AMP SEO benefits and whether AMP helps SEO.

What is AMP in SEO?

AMP is an open-source project designed to help publishers create mobile-optimized content that loads instantly on all devices. AMP delivers trimmed webpages using only HTML and CSS, the webmaster can thus influence the content and form. JavaScript is only used in key parts of the AMP, the content provider can be inserted into pages. Thereby, the JavaScript today hampers loading pages. AMP pages, however, can only generate each document or page, not the entire site. For pages can upload pictures or videos and advertising.

AMP consists of three basic parts:

• AMP HTML – A subset of HTML, the mark-up language has some own brands and features and many restrictions. 

• AMP JS – JavaScript framework for mobile pages. For the most part, it handles resources and the asynchronous load. It should be noted that third-party JavaScript is not enabled in the AMP. 

• AMP CDN – Google’s AMP cache domain that all the optimization.

In the case of the website is recommended to maintain it in at least two versions: the original version of the page that users will see as usual and the AMP version of the page. AMP reduces the page size to a large extent and the page laid is few because the page requests compared to the standard version of the web page are low. Besides, it also boosts CTR as well as engagement. 

Why AMP is important?

SEO is changing the way people do it and experience outcomes. AMP Stands for Accelerated Mobile Pages. It is a collaborative project by Google as well as X formerly known as Twitter. It is initiated because of the popularity and dominance of the mobile phone as a platform for search according to Google. It is estimated that 4.69 billion people own and use smartphones. The trend is clear and that is why Google mobile first indexing matters too.

Google claims that people are on mobile devices when it comes to searching for something on search engines. The reason behind this surge of increase because people tend to abandon your website if it loads very slowly. Load time is a crucial factor whether people decide to stay on your website or leave. 

Does AMP help SEO?

Certainly. AMP is one of the latest SEO trends that businesses as well as digital markets embrace together without any reluctance. SEO professionals see huge potential for AMP that can directly help their SEO efforts. A business always wants to get more customers, high engagement, more SEO dwell time, boost SERP results, increase click-through rate and more can be referred to as some of the AMP SEO benefits. 

In AMP, lighter versions of web pages compared to standard versions help in faster loading thus satisfying the end-user. It also helps you load graphics and content on the web page faster within seconds so with the prerendering technique. Content needs to satisfy the needs of the target audience in a way that they get instant gratification. AMP just supports this vision because AMP SEO helps you with technical and non-technical aspects of the creation of web pages. Therefore, you will be able to engage the audience consistently.

AMP SEO benefits

The following are the AMP SEO benefits:

Easier implementation – Despite which content platforms you use for digital marketing, you can integrate and manage AMP because the implementation is easy peasy. For instance, WordPress or Squarespace.

Swift page loading times – It is regarded to be the greatest benefit of AMP for SEO so far. If you could use the core web vitals guide, it will be easy to achieve afser load speed in AMP pages. So, mobile users as well as desktop users get the same user experience. The faster your page loading time, the higher will be the user experience.   

Increased SERP rankings – AMP is not only the ranking factor to get into top SERP rankings but it can be an added advantage as it indirectly helps you achieve top SERP ranks on Google or Yahoo. If you could effectively use structured data along with AMP optimization, you can gain more rich results within SERP results. Other factors that help a boost in SERP rank, for instance, would be the Google freshness factor is a ranking signal that gives priority to newer content in search results. It’s part of Google’s search engine algorithms. 

Increase ad viewability – AMP web pages work great with an ad network to ensure smooth ads that capture the attention of the target and stay longer time. 

Higher CTRs – There is a greater chance to bag top SERP places if you optimize your website for AMP. Such an optimisation also helps your content get more views contributing to higher CTRs. For instance, Google’s top stories carousel favors AMP pages. 

Enhanced mobile optimization – Mobiles as we have seen are flexible gadgets for everyone including your target audience. Being lightweight and swift loading speed, AMP pages increase mobile optimization. 

Content Parity – Content parity is an AMP SEO benefit, it is also known as the content should be essentially the same for standard web versions as well as AMP web pages. 

Decreased Bounce rates – Do you know what is a bounce rate? It is the percentage of people who dumb your website without exploring a single web page due to various factors. A higher percentage of bounce rate is often interconnected to lower leads, conversions, engagement and dwell time. This in turn makes it hard to achieve set business goals within a timeframe. AMP the story will be different. 

More website traffic – Page load is the highest reason here to achieve more website traffic to your AMP pages; leading to better user engagement and potential conversions. 

Better organic search performance – AMP causes pages to have a top place in SERP as there will be high organic search performance. With AMP, You will be getting increased yet steady clicks, leads, conversions, organic traffic and ultimately more profit. 

Given the potential significance and impact of AMP on mobile search rankings, does AMP help SEO is a question that need not be answered. To get more views and engagement, you need to include AMP SEO so that your business will be able to reap vivid AMP SEO benefits. When building a website, force the creation of an AMP to support more efficient access of users to information about your brand. 

For such trending and informative insights, connect with GTECH, a leading search engine optimization agency in Dubai.