We all know what schema markup is and how it is used to elevate your search engine result page rankings. Adding any kind of structured data will be an added advantage as it is directly related to SERP ranking and increased online visibility of the SEO metric. You will be able to reach out to more people and your content will have great longevity. It’s a win-win for search engines and end-users. In this blog, you will discover the types of schema markup and how many types of schema markup you can use in your content.
Before explaining the various types of schema markups, let us briefly look into what is schema markup or structured data. Schema markup is a set of codes that is part of Hyper Text Markup Language that tells Google or similar search engines content about the web page. Besides, you can use schema markup to mark up different things such as organizations, places, people, creative work, events, and organizations.
To reap all these benefits listed, you need to ensure the schema markup is correct without errors and that it is consistent in style. A wrong schema markup can perilously impact your online visibility and SERP ranking. How many types of schema markup exist? According to experts in the field of digital marketing, there exist more than 700 schema markup types as well as innumerable schema properties.
The following are the major types of schema markup available that you can use appropriately on different forms of content such as articles, blogs, website content and so on. Employing a schema markup assists search engines in understanding images, titles and content on the website. Structured data can be added in different ways using codes as well as content management systems. The only thing you have to follow clear guidelines to add schema markup clearly as it is pure code written in an authentic manner. To find out what works for your website, you can visit navigate-schema.org.
This is especially true for e-commerce websites. It usually deals with the price of a product, primarily the difference between a product’s actual price and its selling price. Besides, it also contains ratings, offers, product descriptions, product variants, and stock availability. If you know what featured snippets schema, you can use them on product markup to stand out from the crowd.
As the name suggests, it shows the breadcrumbs for easy navigation. It shows how a web page is related and its hierarchy. Just like another schema markup, it also helps SERP rank and elevate online visibility.
If you are running a business, you can include this kind of local business markup to ensure your business is findable for locals. Locally your business can be easily found out with a well-written schema markup that contains your address, contact information, and what you are adept at.
Organization schema markup deals with your company’s corporate profile and it often covers your company’s brand name, all kinds of contact information, logo and location as well as address. It may also contain information about when you are active in doing business and the diverse services or products you provide.
As the name implies this kind of schema markup deals with often a person’s official name, what they do, their life experiences, education and employment status.
You have an array of products and you may decide to do an offer for selected ones. In this case, it is ideal to go with a product and offer schema that deals with your product details, price, offer available and stock availability.
Businesses hold events at certain times at a specific location. In event schema markup, you will get all these details related to an event. The event can be anything such as a concert, a talk or a lecture. Here, events are separately structured as Event objects. For instance, you can also get details such as ticket availability, pricing and time of the schema.
Microdata is a kind of structured HTML document that embeds ML decipherable structured data. It is primarily used for content within a web page.
Article schema helps in understanding a website’s content in detail because it tells us what the page is all about. It annotates the main elements of the web page and you will get to know who has written the post, the title and the date published. This kind of schema markup is ideally used for blog posts, articles and news
Faq schema markup is a kind of structured data that tells search engines as well as end users the content on the web page is written in a question-and-answer format. Specifying the answer to a question is part of the faq schema. To get the most from this schema, you can follow guidelines by Google for schema markup, by applying this schema you can get an answer about is this type of schema is working for you and whether are faqs good for SEO.
Building and deploying schema markup is a key task for an SEO professional. Understanding many types of schema markups is a good start. After analyzing the unique characteristics of each schema markup, you can determine which to choose for your diverse needs; because diverse business types need different types of schema markup. Your goal is to provide the user with the best experience and ease of navigation.
If you know any top SEO company you can enquire about “Can I add multiple business types in schema markup?”
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