16 Content Marketing Strategies to Increase ROI

According to a study conducted by Hubspot in 2021, 82% of digital marketing companies are actively investing in content marketing strategies. However, that should have increased as of 2025. If you haven’t given importance to it, it’s time to rethink. We all know that content marketing is one of the crucial parts of every digital marketing strategy. This is what attracts users and connects with them when they visit your website. 

If the content is compelling enough, it leads potential customers to make a purchase decision and convert. Investing in content marketing helps increase ROI in the long term. If that’s what you need, we explain how you can plan the right content strategy by leveraging some content marketing strategy examples and get maximum returns, let’s get started.

How To Create A Content Marketing Strategy

What is content marketing strategy? It is a roadmap that guides your content marketing efforts, from inception to the final result. This involves planning, writing, and publishing individual content related to your business that attracts and converts customers. Creating one isn’t that difficult if you know where to get started. But if you are out of luck and figuring out where to start, we have listed some strategies that should help you, or you can always get the help of renowned companies offering professional content marketing in Dubai.

Importance of ROI vs ROAS

Before you finish learning how to create a content marketing strategy and start running your campaign, it is important to know these two crucial key performance indicators: ROI vs ROAS – ROI (Return on Investment) & ROAS (Return on Ad Spend). ROI factors in all the associated costs and offers the long-term profitability of your content marketing strategy. Whereas ROAS is the return on ad spend. Unlike ROI, which measures the return of your entire campaign, ROAS usually focuses on a single component of the campaign.

The formula to calculate ROI & ROAS is as follows:

ROI = ((revenue – costs) ÷ costs) x 100

ROAS= (revenue from ad campaign) ÷ (cost of the ad campaign)

16 Content Marketing Strategy Examples To Get Started

Utilise the best SEO Practices

There is no doubt that content optimization for SEO enhances your marketing efforts and drives organic traffic. Incorporating the best such practices is one of the key strategies you should choose without a second thought. Some of them include performing keyword research, optimizing meta titles, and descriptions, focusing on mobile optimization, etc.

 Include Internal Links

When you link a webpage with another one on your website, that’s internal linking. It’s a good way to improve online visibility and rankings. Not only that, but it also helps users navigate to other areas on your website, which increases engagement and time on-site.

Set clear content goals

If you haven’t set your business goals, your content marketing for business growth strategy isn’t getting anywhere. When planning the right campaign, it has to be centred around your business goals to ensure your efforts are on the right track. Having clarity on your goals will help map your planning process effectively. You can also consider incorporating KPIs and content metrics to enhance your strategy.

Know your target audience

Want to know one of the most significant content marketing strategy examples to generate huge ROI? Know your audience, address their needs and offer solutions that offer value. When it comes to understanding audience personas, you have to go beyond the obvious ways, you must dig deeper to know who they are and what they want. To achieve that, you have to consider what motivates them, what inspires them, and how you can make their lives better.

Create content that connects with the audience

Good content always sells and that’s exactly what you should do to get more ROI for your marketing strategy. Create content that your target audience can engage with, and connect with them at a deeper level. To make that happen, you must know your people and their interests as explained above. When you create content, make sure not to promote the same version to your entire target audience.

Repurpose Those Old Contents

Creating fresh content such as blogs, videos, etc., from scratch is all good, but they require a lot of time, effort, and drafting to make it right. But what if you could get higher ROI from your existing content? That’s where repurposing comes into play. Making them relevant only requires minimal time and cost,t but the result? Higher brand visibility and ROI.

Don’t Ignore CTAs

From the title, the communication is clear. This is something you have heard a lot because it works. Driving in organic web traffic isn’t enough. You must convert those valuable leads by using enticing calls-to-action (CTAs). Your webpage content, landing pages, and blogs, all offer the opportunity to convert through CTA. These buttons can be placed on the side or bottom of your blog post.

Leverage Data-Driven Insights

When content marketing strategy examples are executed, how do you know if it is running as intended? By analysing and getting valuable data insights. Data-driven insights help refine your marketing efforts and generate better results and return on investment. You can use various tools such as Google Analytics, A/B Testing, etc, to get insights and make necessary optimizations.

Using Header Tags Within the Content

You might have a blog that has good content, but if the reading experience isn’t good, the results might not be as expected. With header tags, you can effectively solve that problem. An example of this is the bold numbered heading in this blog post. See how it breaks up the content for better reading? Apart from that, adding these elements allows search engines to crawl and analyze for keyword inclusion.

Format Content for Readability

Continuing from the above point, offering a pleasant reading experience for users is an essential part of the content marketing strategy. After all, if your content is hard to read, it won’t offer value. If you are writing a blog with a lot of information, try to break up the large content into small paragraphs. Using bulleted points and numbers is a good option. 

Include Social Subscription Buttons

Good content not only sells but also encourages customers to follow you for more. And the best strategy to get such users is by including social subscription buttons on your blog. This way, users can get to your social media profile and follow.

Invest in Paid Promotion

Paid promotion strategies targeted at your intended audiences do offer further reach and ROI in the long term. This makes it one of the most powerful content marketing strategies that you should implement in your marketing efforts.

Do Proofreading

Typo mistakes can happen when creating content, even for veteran writers. That’s why it is important to proofread each blog post, and content before it is published. Customers might ignore if there are one or two mistakes, but if your content is riddled with typo mistakes, users might not deem it as professional.

Categorize Content by Topic Name

When people visit your blog section, how do they find the older posts? Instead of organizing them by month, organize them by topic so that readers can find information about the subjects that interest them.

Test & Optimize Continuously

This is one of the no-brainer content marketing strategy examples. You can’t keep running the same content campaign forever and get increasing ROI. To achieve that, you have to test your content strategy and make optimizations based on the results you get. Increasing blog uploading frequency, personalizing emails, and focusing on display ads are some such optimization strategies.

Collaborate with Influencers

Partnering with well-known social media influencers can effectively boost your content marketing strategy. To make that happen, you must first identify relevant influencers in your industry, build professional relations with them, and work together. While you do all this, don’t forget to track campaign performance using the tools available.

Winding up

So there you go—these are the various content marketing strategies you can leverage for your business and achieve long-term success. When done right, a well-crafted content marketing strategy helps enhance visibility and assures long-term ROI. Whichever strategy you implement, remember that it takes time to see a good return. It’s all about testing and optimizing your content marketing to increase ROI.

For more such informative insights, you should visit GTECH, a leading search engine optimization agency in dubai, UAE.