SEO’s relevance in our online-centric world is increasing day by day. Many of the top SEO companies and adept SEO practitioners are utilizing the maximum number of SEO metrics and SEO keyword types to leverage benefits. There is a voluminous number of SEO metrics out there and you may already be familiar with some of the key metrics. You might have heard many but do not know exactly what it is used for. To know how the SEO strategy works for your business, you need to know which SEO metrics to track and which are less important. In this blog, you will learn what are SEO metrics and which SEO metrics are important to track.
What are SEO metrics? They are the core pulse of your Search Engine Optimization services. They are available in different categories and to tame your SEO efforts you can blend all these metrics. These metrics showcase how beautifully your website performs against certain parameters on search engines like Google. Product engagement, consumer insights, loyalty towards a brand and brand love are deeply affected by SEO metrics of all kinds.
SEO metrics are handy for an SEO practitioner or SEO specialist.
They help you find out the pain points as well as plus points of the website
You can identify how users interact with websites and your brand
They help you with monitoring and reporting
They help you to develop the best decisions for your brand.
These SEO metrics also provide these insights:
Indicating your content relevance to purchase
Do these support your stakeholder’s investment?
Does your content load easily increasing engagement and dwell time?
Do these help you reach new customers and improve overall authority and visibility?
Was the content arrived towards relevant?
Which SEO metrics are important to track depends entirely on your website and specifically your thoughts on measuring specific SEO aspects. You may want to see how well your competitors perform your content marketing strategy and so on.
SEO metrics you should be tracking
SEO metrics have to be used to analyze, monitor and track SEO efforts. The following are the important SEO metrics you should track and optimize for the best.
YOY summary, what is it? It is all about comparing data related to the business and marketing of the previous year to the current year. Your website’s business growth and company’s performance can be tracked.
It is one of the known metrics for website performance and is all about an investment’s profitability. It can be used for online advertising of different types of digital marketing campaigns as well as content strategy.
SERP result pages most specifically first result pages are your target. It is the keyword rankings that help you land there. Everyone knows specific long-tail and branded keywords have a direct connection to page ranking. To get high keyword rankings, it is important to have authoritative relevant content across the website.
Organic traffic is calculated by how many people find your website by searching on Google. If the metric is very high that means your brand gets noticed and provides a high engagement ratio. Using paid tools, you can understand the amount of organic traffic and its graph.
The bounce rate is the percentage of visitors who leave after landing on your website. They do not explore your website to the least and are lost forever. It is often calculated by dividing the value of the total visit to your website by the total number of one-page views on your website.
The click-through rate is the total ratio of people who land on your website after seeing your ads or other search results pages. A high CTR indicates your campaign goes well with the target and your ad copy is great. You can divide the number of clicks by total number of impressions. Email marketing and all kinds of paid ads use CTR. Clickthrough rate indicates your digital marketing campaign is garnering attention and deserved engagement. On the other hand, a low CTR means that it is a disaster and you need to work on it.
Average time on page is a special SEO metric that elucidates how much time a visitor spends on your website; thus you can understand how people engage with your content and what draws them close to that page. This way, you can make fine decisions and revamp other landing pages if necessary. ATP is not the same as dwell time or bounce rate instead it only measures time spent on a particular page. A low ATP might indicate it is time to reconstruct content on your website.
Organic search results as the name suggests that a percentage of people who take part in an action of any kind after seeing your website organically on SERP results. This is an effective way to understand website SEO tactics and content marketing efforts.
It simply elucidates how many of your web pages exist in Google’s database to be shown in search results.
The key difference between Average time on page and Dwell time SEO is dwell time is the total amount of time a target spends on a specific page after seeing it on the SERP results, instead of any channels. Increased dwell time is associated with higher engagement and better conversions.
It is the percentage of people who leave your website after going through a specific part of your website. You can use this SEO metric to assess your content marketing, call to action and other elements on your website. Most of the time people interact with a web page and suddenly they leave because you need to rewire your content strategy and CTAs.
Google has introduced Core web Vitals to assess the technical functionalities of your website so that it bags a top rank in search engines. The largest contentful paint, Cumulative layout Shift and Interaction to the Next paint constitute core web vitals.
People are obstinate when it comes to getting search results within a flick of time. To increase dwell time, engagement and conversions, the main thing is to achieve the fastest page loading speed for your website. Technical and non-technical elements constitute it. To assess the page loading speed, you can make use of paid tools.
Whether it is navigation or increased SERP results, a good internal linking structure is essential. It is lining a web page within your website. If your website lacks an internal linking structure, it will be difficult for search engines to crawl and index.
A healthy backlink profile is necessary so that your website will be more credible and authoritative both for users as well as search engines. It is always a good idea to have a mix of backlinks that include nofollow and do-follow links. Besides, you can always assess the quality of backlinks based on domain authority and page authority.
The basic duty of search engines is to crawl and index web pages. But crawlability errors prevent search engines from doing that; directly impacting the search results and online visibility of your website.
Local search visibility is very important for your business to get more sales. In local maps as well as near-me searches your business needs to appear in the first few SERP result pages. The metric assesses how easy it is to find you in search results. Reviews, testimonials and a well-written Google business can elevate your local visibility. Google Analytics as well as other paid SEO tools let you assess local visibility.
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