A successful SEO strategy not only involves creating high-quality content but also tracking competitors’ SEO performance so that your efforts don’t go down the drain. If you are wondering how to do competitor analysis in SEO manually, it takes time and checking multiple competitor sources across the SERP isn’t easy. Fortunately, that’s why there are various SEO competitor research tools to make your job easier.
So, if you are here to find out the best competitor analysis tools for your strategy, we have compiled a huge list that should suffice your needs. In this article, we’ll be focusing on the various such tools so that you get a picture and choose the one that fits your purpose, let’s get started.
Before we dive in, let’s understand what is competitor analysis in SEO. It is the process of evaluating your competitors’ websites, contents and strategies to identify potential opportunities and utilize them to improve your SEO strategies. Whether you like it or not, these tools are necessary to navigate the competitive digital marketing landscape.
Starting off our list is Semrush, one of the most popular SEO competitor analysis tools used worldwide. Semrush provides you with various competitor analysis tools and information on competitors’ traffic, backlinks, and ranking keywords. What’s more, this step-by-step competitor analysis SEO includes guide, lists of tools for competitor websites that also compete for keyword queries. Using Semrush’s Keyword gap, you can see which areas your content strategy lags. Pricing starts at $108.33/month when billed annually.
Ahrefs is another dominant competitor analysis tool for SEO similar to Semrush. Both of them can be considered as the Nike & Addidas in the SEO sector. The biggest highlight of Ahrefs is that it offers everything that Semrush does, albeit with a slight difference. You can find organic search competitors, identify content gaps and even study backlink profiles. Coming to pricing, it starts at $83/month which is less than Semrush and you can enjoy all these features
Want something affordable but still gets the job done? Lowfruits is here for you. You can find out keyword variations that your competitors are ranking less and incorporate them into your content strategy and get higher rankings. The tool offers a keyword finder dashboard which shows the search volume and difficulty score of keywords. Apart from keyword research, other competitor analysis features of LowFruits include identifying weak domain authority, rank tracker, SERP keyword extractions, etc. Pricing starts at $25 for 2000 credits or a subscription plan of $249/year.
iSpionage is often considered one of the best SEO competitor analysis tools focusing on SEO and PPC research. This PPC research offers insights into your competitors’ marketing strategies. Its list of features includes landing page analysis, PPC keyword research, Ads analysis and more. You can choose between a free plan with limited functionality or a full-fledged premium subscription plan starting at $59 per month.
Do you wish to learn how your competitors’ content engages with the audiences? Realise it with Buzzumo, one of the best competitor analysis tools for social media engagement. Your competitors’ content can be analysed to determine the responses they receive. You can also do a comparison of your brand vs competitors and understand which areas you are doing better and worse and make necessary optimizations. Coming to pricing, Buzzumo starts at $95 per month.
Similarweb allows you to learn how to do competitor analysis in SEO and determine their traffic source. This versatile tool offers features such as traffic analysis, paid & organic search analysis, etc. Even though you can see the top competitor landing pages, it’s not possible to get the complete data on specific page URLs unlike those offered by Ahrefs, Semrush, etc. Similarweb is offered in a 7-day trial plan and a premium plan that starts at $125/month.
What if you could just type in your competitor’s domain address and with the hit of a button, you get the details of their brand audience and interests? Considered an analytics analysis platform, SparkToro helps you tap into your competitors and discover newer audiences that haven’t engaged with your brand before. The tool’s pricing starts at $38/month when billed annually.
Now that AI is becoming mainstream across various sectors, it only makes sense to incorporate it into competitor analysis. And that is exactly what Crayon does for you. Being one of the preferred SEO competitor research tools, this AI-powered platform finds information related to your competitor from various sources across the web and alerts them to you. The feature list includes AI news summarization, an Intelligence-based ROI tracker, and integration with Hubspot, Slack, etc. The tool is offered at custom pricing.
If Semrush & Ahrefs are out of your reach, then Moz Pro is the one you need. Even though not as unique as the former tools, Moz Pro still packs a punch. The platform’s rivalry metric can find and prepare a list of the top 25 SERP competitors. Apart from that, it comes with a free SEO extension that helps study competing SERPs. Some of the common features Moz Pro shares with Semrush & Ahrefs include identifying keyword gaps. Pricing starts at $79 per month when billed annually.
When it comes to SEO competitor analysis tools, one of the main factors to consider when selecting the right tool is budget. So far we discussed several tools but most of them did cost. If you are on a tight budget but still want something that suits your needs, Social Blade will suffice. This free tool offers a ton of features that include competitor tracking for social media platforms, future growth projections, daily performance statistics and more. Even though Social Blade is free, it is loaded with ads but there is a premium plan that costs you $3.99/month.
SpyFu is another unique competitor analysis tool that helps with PPC marketing. Often considered a lower-cost alternative to Semrush and other dominant players, SpyFu offers multiple features including basic keyword research, historical data of competitors’ ad campaigns and recent PPC strategies. Pricing begins at $16 monthly when opting for annual billing.
Want to know more affordable and best competitor analysis tools? We dug in and found out the SE Ranking. As the name implies, SE Ranking helps you track the real-time progress of your SERP competitors. You also get insights on various parameters such as competitor’s keywords, PPC data, backlink profile, etc. Its website audit tool makes it easier to understand technical information and provides SEO insights. If you are wondering about the pricing, it starts at $44/month.
What makes Majestic unique among the other SEO competitor research tools described above is that it helps analyze competitors’ backlinks and provides valuable insights focused on the same. The tool offers various metrics that include Trust Flow which analyses the quality of backlinks, Citation Flow which analyses the no. of backlinks and a unique metric called Topical Trust Flow, which measures the no.of backlinks received from websites of different niches.
Optimize your content marketing strategy in multiple languages and outrank the competition on Google with Surfer SEO. The tool offers various insights, keyword suggestions, optimal word count, readability, and other factors that help you create compelling content. Its feature list includes an AI-writing tool, SEO keyword research tool, auto content optimization tool, internal linking tool, etc. Surfer SEO is available as a 7-day free trial plan, Essential plan ($89/month or $69 when billed annually), Scale plan ( $129/month or $99 when billed annually) and Enterprise plan.
Have you wondered how your competitors are engaging with audiences on social media? Now you can know that with Phlanx. A social media competitive analysis and tracking tool designed mainly to connect with influencers and determine their reach, the tool can be used to track your competitors’ social media performance.
A multichannel competitor analysis and tracking tool, how cool would it be to have such a tool? Make it a reality with Kompyte. It helps you stay ahead of your competitors’ digital marketing efforts and provides real-time competitive insights about their marketing campaigns, social media performance and more. This makes it one of the best competitor analysis tools to choose from. Kompyte also offers AI summaries of competitive analysis and integration capabilities.
Being a competitor analysis tool, MailCharts primarily focus on email marketing campaigns. What it does is find competitors’ emails and compare them with its large database of email examples to deliver insights into your email marketing strategy. The tool offers many features, including advanced email search, competitor email journey analysis, benchmarking features, reports for brands and industries and more. MailCharts comes in free and paid plans, with the latter starting at $149/month + $49 per additional user.
Now that you have understood what is competitor analysis in SEO and the various tools, each with its set of perks, choosing the right one isn’t a problem now. However, if you still have doubts, that’s where GTECH will assist you. Having the distinction of being the trusted SEO company in Dubai, we can craft the right SEO campaign by incorporating the best competitor tools. Our efforts will certainly elevate your brand awareness and help achieve long-term success.
As we wind up, what do you think about the tools described in this article? Which one would you choose for your marketing purpose? Let us know in the comments.
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