19 Content Marketing Types To Boost Engagement and Drive Traffic

Content marketing is indeed a vital part of achieving digital brand growth. Businesses of all sizes are utilizing these techniques to increase brand presence. However, with the cutthroat competition happening, it has become clear that engaging and valuable content will connect with audiences and offer them value. If you are struggling in this area, we can help. In this blog, we explain the different content marketing types that you can use to kickstart your 2025 marketing campaigns, let’s get started.

What are the different types of content marketing

Content marketing can be termed as an umbrella term for a wide range of activities and strategies used for increasing brand reach, customer base, and more. If you are wondering how many types of content marketing there are, it’s plenty, but it all comes down to four basic forms: written, audio, video, and image.

The purpose of every content marketing strategy is to offer customers value and solutions to their problems. The very first step involved in this is figuring out what are the different types of content marketing best suited for your target audience. 

Once it’s done, a well-defined content strategy has to be built and it should address the three stages of the customer journey which are awareness, consideration, and decision. The customer journey begins with awareness. Here the content marketing should focus on customer needs and the pain points. In the consideration stage, businesses should deliver value with promotions, while in the decision stage, they should focus on sales-related content to persuade the audience to choose their solution.

The Various Content Marketing Types

Now that you are clear with content marketing, let’s move on and find out how many types of content marketing are there which can be leveraged to suit your business.

1. Long-Form Content

2. Infographics

3. Videos

4. Printables

5. Email Marketing

6. Influencer campaigns

8. Social Media

9. Podcasting

10. Free Information

11. Moment Marketing

12. Quizzes 

13. White Papers

14. Surveys

15. Microcontent

16. Customer reviews

17. Web presentations

18. Online Courses

19. Content syndication

Long-Form Content

Long-term content are the ones that consists of 1000+ words and offers in-depth guidance, and knowledge on a multitude of topics. One such example of this is blogs. These informative pieces not only provide information and data but also offer value, enhance the user experience, boost organic rankings, and help increase page views. Creating blogs takes time and effort but they are worth it in the long run.

Infographics

Text-only content, even though they are needed, must have something that keeps the customers hooked and that’s where infographics come into play. Being one of the widely recognized content marketing types, they are often designed and included in blogs as a visual interest for users and increase the chances of getting higher organic leads. Depending on the article, infographics are available in a wide range of formats. 

Videos

In today’s fast-paced landscape, getting customer interest is pretty hard, and incorporating videos is an effective way to capture user attention and keep them engaged. Thanks to the popularity of social media platforms such as YouTube, and TikTok, videos have become one of the top content marketing strategies to be adopted by businesses. If you have been slow to this, now would be the time to speed it up.

Printables

Even though digital media are becoming the go-to standard, the satisfaction and tangibility offered by printables is something worth the effort. Printables for a brand can be anything from corporate gifts, checklists, invitations, PDFs or anything that can be printed out for use. The thing about printables is that they offer a greater opportunity for generating organic leads.

Email Marketing

The most tried and tested content marketing strategies of all time. Even in 2025, email marketing plays a crucial role in getting potential customers, generating quality leads, and enhancing brand growth. Creating personalized email campaigns targeting potential customers is still one of the most cost-effective ways to get customers and keep them engaged with special offers and seasonal promotions.

Influencer campaigns

One of the fastest ways to get brand reach and engagement is by partnering with influencers. Since these people have a huge number of followers, publicizing your content through them reaches a wider audience who learns about your brand and can lead to higher organic traffic, clicks, conversions and more. 

AI-Generated Content

The majority of brands are stepping into the AI bandwagon and there’s a good reason for that. With Chat GPT, Gemini, Deepseek, etc, AI-generated content has been gaining a lot of traction. One of the main reasons is the AI algorithm’s ability to produce large volumes of content quickly with minimal resources. This opens up opportunities for content automation and improved efficiency. Despite the perks, these tools aren’t fully capable of replacing the human touch when it comes to generating content.

Social Media

Don’t even think about getting started with content marketing without social media. These SEO content best practices are your bread and butter when it comes to connecting with people and achieving brand growth. Leveraging these platforms and consistently posting engaging content helps build your brand presence and community. Apart from that, you can generate traffic, and improve search rankings by adding keyword-rich posts and more.

Podcasting

It is estimated that there are around 3+ million active podcasts on the web. If your brand has a ton of relevant content to pump out, podcasting is one of the best content marketing types to begin with. Some of the perks of podcasting include consistent engagement, a higher number of active listeners, etc. What’s more, you can even record the podcasting video and share it as compelling shorts to get more views, so better if you start listening to the best SEO podcasts as soon as possible.

Free Information

One thing we all love is getting something valuable for free, isn’t it? Offering free information or guides is one of the successful content marketing strategies you can try out for your brand. Offering such information builds trust, and transparency and shows people your knowledge.

Moment Marketing

This is something all brands utilize worldwide. The process usually involves creating timely and relevant content based on current events, and trends happening at the “moment” to engage an audience. These types of content involve the use of memes and humorous elements to communicate the brand values and personality through content. 

Quizzes 

Want to add some interactivity and give users something to discover by themselves? Implement quizzes. Depending on your business activities such as product launches, knowing more about services, etc, incorporating quizzes on your website or through social media platforms helps boost engagement and drives traffic to your channels.

White Papers

When you search for “how many types of content marketing“ white papers will be among them in most cases and it’s true. These documents analyze a topic and highlight the in-depth solutions detailed by the brand. Whitepapers are mostly used to educate readers, solve problems, and influence business decisions, making them a valuable content marketing type.

Surveys

Before you start a content marketing strategy, it is crucial to gather the necessary information first. This is possible with surveying. You select your specific customer base and ask the right set of questions to understand their needs better. Through this, you can uncover the newer business trends, build authority gauge public sentiment about a topic, etc.

Microcontent

The average attention span of users is mere seconds during which your content has to generate interest. Microcontents are short-byte-sized content that are designed to deliver fast content and captivate your target audience. Some of them include short-form videos, carousels, motion graphic reels, etc. Incorporating microcontents as a content marketing strategy helps increase customers and brand reputation.

Customer reviews

Don’t underestimate the power of reviews/testimonials. These cost-effective top SEO tools are easy to leverage and when executed correctly can bring huge results to your brand. In case you didn’t know, 95% of consumers read online reviews before making a purchase. To get an honest review, all you have to do is ask your customer to share their experience with your business. 

Web presentations

Remember the old PowerPoint presentations we all did at schools/colleges? Seems like they are also a very useful type of content marketing for businesses. When building your brand, you must come across webinars, conferences, and other speaking events. In such cases, having visual aids in the form of presentations plays a crucial role. Moreover, using platforms such as Microsoft PPT, and Slide share, they can be easily repurposed and distributed on the web. 

Online courses

Why do people enroll in online courses? They provide users with knowledge and a convenient way to learn and grow. What does it provide for businesses as a content marketing type? an additional revenue source, your expertise in the topic, a wider reach, and attracting more customers.

Content syndication

Writing content and posting it on your website is an integral part of content marketing. But they are only seen when users visit your website. With content syndication, you can republish your content on third-party sites to reach a larger audience and boost your brand visibility.

Winding Up

Content marketing is indeed a long-term strategy that takes time and effort to generate the intended results. Choosing the right one from the various options available for your brand depends on your niche and the target audience. With the help of a professional content marketing or SEO agency in Dubai, it is easier to figure out which one offers the best results for your marketing in the long run. In the meantime, the strategies described above can be tried for your purpose without hesitation.