3 Best Ways To Integrate Google Analytics 4 With WordPress

WordPress, as you know widely used open-source content management system by millions of businesses despite size, nature and region. Its wide acceptance made it the number-one CMS to build dynamic and static websites. Many businesses and entrepreneurs are contemplating how to set up Google Analytics 4 for WordPress to bag every benefit of the platform. Even, bloggers use the medium and earn hefty profit from their craft. 

 When you own a website, it is crucial to have an understanding of the performance of your website. Generally, Google Analytics is used to get insights about a site. So, it is vital to deep dive into how essential is Google Analytics 4 WordPress Integration for a thriving business.  The latest update of Google Analytics is known as Google Analytics 4 and it’s the best tool to be integrated with a WordPress plugin. In this blog, you will get an elucidation of how to add GA4 to WordPress without plugins or how to connect Google Analytics 4 to WordPress.

Before explaining Google Analytics 4 WordPress integration you need to have a fair idea about both Google Analytics 4 and WordPress. 

An Introduction to GA4 & WordPress

To get a fair idea of the platform inform you why should you care about the question “How to connect Google Analytics 4 to WordPress?”.

WordPress is a famous CMS platform because customization, management, and customization get super easy with its non-coding interface. It was initially released in 2003 on May 27th and became an open-source platform by 2009 Being a business owner, it’s vital to know how to set up GA4 event tracking. 

Considering the question ‘Why to add GA4 to WordPress’ has greater importance in our days as adding content, including powerful site features without programming only possible in WordPress. It Stores all the data such as text, music, documents and more on your website. To thrive in the online landscape, know how to add Google Analytics 4 to WordPress.

The installation of the WordPress site needs system requirements such as cross-platform OS, database, PHP compatibility, browser support and web server. 

Advantages of WordPress

• Open-source – It is an open-source platform and is available for free.
• Extended with Plugins – Many plugins provide custom functions and features
• SEO Friendliness – SEO friendliness enables On-site SEO services.
• CSS files – CSS files can be modified as per your needs
• Easy Customization – Customization is simple and easy.
• Varied Roles – Users are assigned different roles such as admin, author, editor and contributor.

Google Analytics 4

The analytics service by Google, Google Analytics 4 is a simple, private and engaging tool for content marketers, business owners and digital marketing specialists. It’s designed to measure various attributes of your application or website depending on your diverse requirements. GA4 provides traffic monitoring and visitor behaviour tracking on your website to optimize marketing strategies. 

If you own a website and want to amass GA4 features together, you must know how to add GA4 to WordPress. Each metric in Google Analytics 4 implies modifications you need to make on your app or website regarding content, content strategy, website design or technical side to effectively manage its content and traffic.  How to use Google Analytics to your advantage, that is installing your tracking code to a complete rundown of all menus, submenus and everything in between? You must figure out the answer to add Google Analytics 4 to WordPress. In this way, you will be able to provide a better customer experience for the end-user. Just like WordPress, insight into installation GA4 for Shopify also surging because many people love Shopify for e-commerce purchases. 

Key Benefits

• Bespoke visualization tool for demonstrating your website’s current metrics.
• ML models and AI to deep dive into your data to derive conclusions
• Less third-party cookies are a boon as you can easily use the tool
• Tracking from different domains is made easier with cross-domain tracking

Google Analytics 4 WordPress Integration

1. How to add Google Analytics 4 to WordPress- 

It contains the following fields and requires fail-proof execution of steps without omission. 

STEP 1 

GA4 requires login credentials.

Home page – Enter login credentials – Go to dashboard – select admin – Create Account.

STEP 2 

Setup Property

From your GA4 account – Select Create Property. 

STEP 3

Select Property and fill it

Click on Create Property – Fill in Property Info – Click Next – Provide details of your Company – Fill in existing blanks as you go – Click Create.

STEP 4 

Click on Data Streams

Enter Your DataStream. You need to specify from the different alternatives provided. 

Click on Data Streams – select ‘WEB”.

STEP 5

Web Stream Creation is crucial. Here, you need to specify details to create a data stream and it solely depends on your desires.

Data Stream – Fill required information – Once finished click on Create Stream.

STEP 6 

If you have an existing Google Analytics property, a drop-down menu comes and the selection of UA property is a must-have. 

Select UA property – Admin -Tracking Code – Tracking Information – Copy tracking code if you want to. 

STEP 7 

Type or copy the Tracking ID

New GA4 Property – Old GA4 Property- search for  Connected Site Tags – Click on Connect – Type or paste Tracking ID – Add code to the website.

After completing all these steps, you will install the racking code on your business’s site and get the desired data collection GA4 has to offer right away. How to Add Google Analytics 4 to WordPress is elucidated clearly to take action on behalf of your business. 

2. Add Google Analytics 4 to WordPress 

You might wonder how can we add Google Analytics 4 to WordPress without taking long, manual steps. By using vivid plugins available is the best way to add Google Analytics to WordPress Website. Each plugin for WordPress GA4 integration is easy to apply and connect and has advanced features. 

Plugins for CMS, WordPress Website

• MonsterInsights
• Conversios
• WP Statistics
• Analytify
• ExactMetrics
• WP Google Analytics Events
• HT Easy GA4

3. How to add GA 4 to WordPress?

Using the search giant’s own Google Analytics 4 plugin is tailored to WordPress website. 

Open  WordPress.org – Go to Settings – Select Google Analytics from the dashboard – select Plug in Settings.

In the Web Stream Details page, Enter the measurement ID in the GA tracking Field – 

To conduct the Tracking Method, Click on Global Site Tag – Save Changes.

We are certain you got the perfect answer to the “How to set up Google Analytics 4 for WordPress” without any doubts. The only thing is it takes at least 48 hours to see the application of GA4 on your WordPress website no matter what way you opt for. 

In a nutshell

If you want to improve your online sales by understanding customer data and how customers interact with your website, you need to implement the best way to add Google Analytics to WordPress. There are veteran experts and you can choose them to add Google Analytics 4. If you are sure about how add Google Analytics to WordPress but not certain about some technical know-how, experts can help.