5 Reasons Why Your About Us Page Needs A Makeover (And How To Do It!)

‘About us’ or ‘About’ is a vital section in your website content. Many customers and prospects prefer to look into the section with a deep interest in your company’s brand image. So, you need not have a second opinion about the need for about us page design if you do not own it now. Every business on the internet has a website and an about page; depending on the type of service or products, the name varies, such as our story or simply about.

What is an About Us page?

What is really an about us page? New and existing customers love reading about any company. It builds a connection with your brand, everyone reads about us page examples and gets a tint of your values and the cause of your venture. These days, understanding your business motto as well as values is vital to making a purchase decision for Generation Z or millennials. 

For them, the entire operation of shopping is an expression of identity or product that reflects who they want to be at any point in time. In essence, your about us page template is a window to your business image, brand voice and eventually how you connect with like-minded buyers in future.

A glance over the About Page

When you skim the different about sections on other websites, you may wonder what are the benefits of an about me page. Elements on an about page differ from business to business. Some prefer crisp and concise content in one paragraph. On the other hand, some have a special cause for their beginning and opt for a lengthy about page containing details. 

Getting brand equity and strong customer rapport are the main reasons why your about us page needs a makeover. Moreover, if you are uncertain about how to write an about us page with these elements, please check out the best about us page examples to get the best ideas. 

Reasons why you need a about us page makeover

Your about us page is a great marketing tool

Marketing tools always help your business stand out from like-minded communities. The content on your website is an invaluable asset that customer seeks. So, having updated information arranged with apt images, videos and excellent CTAs attracts more sales calls and hefty profits. 

Above all, as you grow and reach each milestone you can update here so that the customers have up-to-date information about your business. 

Asserting your authority

Showcasing a well-defined about page contributes to your business authority and originality. You are no longer using avatar characteristics and vague content, instead provide real business tangibles, team members and details about your offerings. Relevant and concise content plays a great role in earning authority. 

To inculcate trust and retain brand equity

To inculcate and foster a sense of trust easily achieved with an about page. Your prospects check the About page to understand your beginning, expertise, experience, what you do, why you do it, the cause of your business, USP, and knowledge and see if those align with their needs. If so, they will engage with your brand and become loyal customers who stick like glue.

To be conversant with your business products or services

A well-designed about page contains essential information regarding the cause of the business, services and products it offers and engaging CTAs to lead the reader to the next stage of the sales pipeline. Understanding business options is easy by reading the content on about page so that prospects will get a valid reason to choose your brand.

To be a leader in your community

There will be always other businesses that engage in the same business as yours. To be accepted by like-minded businesses and to be recognized as a thoughtful leading provider, you surely need humanized, informative content on your about that leaves a strong brand image. Updating company information on your about page as well as broadening their existing knowledge with insightful information helps your prospects. 

What to put in an about us page? No need to worry about the following points in the different about us page template will help you.

• Our Mission – It consists of the fundamental purpose of your business.

• Our Story –  Our story tells your unique story from scratch to where you stand. What makes your story special, your company’s origin and history.

• Our team – one of the reasons why your about us page needs a makeover is the lack of mentioning the names of your team members on your about page. They are your strength.

• Our Vision – Your envision and imagination of your business shortly.

• Our Products or  Services – The list and brief outline of your exceptional offerings. It can be products and services. You can even showcase the best attributes of your offerings or the highly rated ones on about page.

• The humble beginning of the company -How you begin your journey and who has moulded your first footstep. Who has helped you with the funding and what are the challenges you’ve encountered? Or how you get rid of obstacles without any hands-on experience.

• Your brand values – Elucidate the culture of your company, its values and how your teammates inculcate those values in your long journey.

• Your CTA and social media icons – Incorporating engaging CTAs, social proofs and media mentions can help you navigate users to appropriate directions after reading your about page.

What are the benefits of an about me page for a business?

Other than adding E-A-T to the Google algorithms, having a stunning about has many advantages. After reading many resources, you can easily answer “What are the benefits of an about me page,”

• It shows credibility – Nobody can tell your story and the importance of about us page other than you.

• It proves you are real not an avatar – A well-portrayed about page shows real persons, real images of tangibles; thus giving originality.

• It retains brand equity – Consumer perception and brand equity are correlated. So, About Us page helps you get more connections.

About Us page design ideas

For many of us how to write an about us page is often bewildering but these about us page examples give you multi-faceted ideas to get the best design. These websites explain what they do and how they do in unique ways.

• Moz – Moz’s about page is crisp, concise and lengthy when it comes to each heading.

• Dropbox – Dropbox’s about page is inclusive with pictures, services and use and uses small lines rather than lengthy ones.

• Search Engine Journal – Search engine journal’s about page is a classic example of showcasing minimalism in terms of content and images.

• Healthline –  Healthline provides medical advice and their About page showcases long content written authoritatively.

Winding up

The importance of About Us page cannot be accentuated anymore if you are really after getting more online recognition and sales calls. Website redesign services in Dubai is the best website service provider you can rely on for about us revamping. They own talents and expertise and inculcate the best hero section tips from vivid examples to make your page search engine-friendly.