5 Ways Chatbots Enhance Customer Experience in Marketing

Have you ever considered customer experience AI, or chatbots in digital marketing? The latest technological updates allow you to include chatbots to leverage marketing efforts. Chatbot’s machine learning and natural language processing capabilities are used to determine the preferences and interests of prospects so that you can easily nurture these leads into appropriate marketing segments and increase many kinds of conversions. In this blog, you will get to know what is an AI customer experience and the possibility of a chatbot marketing strategy. 

What is AI customer experience?

Artificial Intelligence has been making a clean sweep wherever you use it; digital marketing is not an exception. You need to understand what is AI customer experience means for a business. It is the usage of Artificial Intelligence technologies like chatbots to improve customer experiences and interactions by initiating human conversational style.

Chatbots are used to accomplish a variety of customer needs for your business such as generation of leads, qualification of leads, generating sales funnels, increasing conversions and answering typical customer questions. Overall, its instant responses and accurate information makes it so integrable into any marketing and customer service strategies. Chatbots are used in different sectors and many prominent organizations such as Uber, Facebook, Amazon and Spotify. 

The peculiar feature of artificial intelligence is that it helps you imitate a human’s interaction with customers without a human being. Whether it is rule-based or machine learning, AI chatbots are quite helpful in interpreting prospects’ questions and requests to provide real-time apt responses. Even rapid changes and concerns from the client side can be effectively managed. Amongst other marketing strategies, Chatbot digital marketing strategy is very helpful.

Chatbot digital marketing strategy 

Any chatbot digital marketing strategy needs to be automated and data-driven to get amazing results. 

1. Determine objectives – Chatbots cannot outperform in every task so you need to determine your objective with a chatbot. 

2. Target audience – Better research on who you are dealing with is the biggest plus. Understand your prospects in detail so that you can make the best use of chatbots. It comprises understanding their concerns, demands and interests along with demographics.

3. Decide where to deploy chatbots – There are many options available for your business for deploying a chatbot. Each has its own merits and demerits. Consider your unique business goals and requirements before deciding. 

4. Choose your budget – Budget is another important factor in building an effective chatbot. Before elucidating everything to a third-party developer, you can clearly state your objectives. 

5. Test and optimize – Optimize your chatbots in the light of user experience. Several tests give you many ideas and with professional assistance, you can improvise it. 

How do chatbots improve customer experience?

Chatbots improve customer experience in a variety of ways and for your convenience, I’ve listed down each and peculiar benefits. Your company’s websites, social media handles and mobile applications have chatbots to support your business activities. Learn how chatbots improve customer experience:

1. Tailored customer interactions 

Any active sales funnel needs to have strong personalised customer interactions. That is what a chatbot offers to your business. Instant and readily available answers from chatbots increase AI and customer experience. From pre-purchase to post-purchase, chatbots can provide not only information but also tailored answers at each stage of the customer journey. Customer experience AI uses effective chatbots to provide personalised conversations at any time of the day.

2. For lead generation

Chatbots aid in lead generation in many ways. From connecting to the customer to nurturing them to the sales funnel, you can deploy chatbots at any stage of lead generation without giving a second thought. Real-time data and accurate information can be provided on time to the prospects without spending time on a form. Depending on the prospect’s queries, you can determine the lead quality or where to guide them to prompt a purchase. 

3. Community Management 

Community management is another benefit of chatbots. Your business reputation and success depend on how your brand builds relationships with customers. A better customer relationship with your community can be achieved in one go. As you know, it is a continuing process and to do this chatbots play a key important role. Using a chatbot on several channels, you can notify relevant news about your brand, interesting offers, invite new members, giveaways, publicize new product launches and many more. 

4. For a content marketing strategy

Chatbots help notify your prospects about the various kinds of content your brand generates. It might be a recurring notification about blogs or news about your brand. Whatever content strategy your business has you can notify prospects very easily with a chatbot so that they can read your blogs, watch episodes, listen to podcasts and skim through articles on relevant topics. Some chatbots let users pick the most relevant topics of interest so they will get updates regarding those topics. 

5. For on-site business services 

Getting to know your business phone number or other contact details, the correct physical location or nearby store can be easily achieved with a mobile-friendly chatbot service on your website. Despite your business vertical and size, you can access this kind of service within your budget. 

The immediate benefits of having a chatbot marketing strategy

Your business’s agility, operation ability, internal agility and many more can be achieved with chatbots’ usage. 

• An alternative substitute for your business instead of a human representative
• An effective preservation of cost-effectiveness is possible through in-built yet clever communication
• It is available around the clock unlike human representatives
• Reaching a wide audience is not rocket science with the multi-channel use of chatbot
• It provides reduced response time and errors
• It helps you provide full-fledged, professional customer services
• It can do various functions and therefore highly scalable 
• It can even act as an online advertiser promoting business services or products
• It can act as a virtual assistant and help you grow your lead generation.
• It is useful for every stage of the customer journey

Customers are going to depend more on digital platforms than ever before. With the help of a digital marketing agency in Dubai, integrating a chatbot marketing strategy is a tension-free affair. They are well-versed in conversational marketing and know how to use AI technologies like chatbots to improve sales and customer experience. Different types of chatbots exist and with experts you will be better able to apply each in this present-day business landscape.