6 Content Seeding Strategies That Worked Wonders

Being a digital marketer or SEO practitioner, you clearly understand the need for content seeding examples and its importance. You should not only create the best content, but also let the world around you know such a thing exists. In other words, the long blog post you have published or revamped landing page needs to be reached by a wider audience and content seeding is the best way to acquire this. In this blog, you will get an elucidation of how to build brand loyalty through a content-seeding marketing strategy and the best content-seeding examples. 

What is content seeding marketing?

What does content seeding marketing mean for your business? Content seeding is a digital marketing strategy used by digital marketers to get a wider reach for the content. It is all about strategically sharing your content across various channels, often social media networks. In this way, you can reach out to not only existing but also new customers and earn their trust. When you can provide content information in various touch points before an actual purchase, it is a good thing, and your business is likely to get another loyal customer for certain.

Kinds of content seeding

Simple Seeding

In simple content seeding, you distribute various kinds of content on your website, in-house channels, and own social media networks to get more views and engagement. The content you share on these platforms has to be of high quality to be clicked and skimmed by the target audience.

Advanced Content Seeding

Here, interpersonal networks outside of your business are used to share content to get a deeper and wider reach. Most of the time, you will be distributing content on third-party websites such as forums, influencers, websites, social media groups, and organizations. 

Seeding marketing strategy

The benefits of content seeding

• Increase your website traffic – When you share content using any of the above content seeding methods, you are garnering the attention of the relevant audience. It increases your organic website traffic tremendously. A higher boost in website traffic also contributes to engagement. Apart from social media networks, you can utilize the benefits that come from online directories for content promotion.

• Helps register more conversions – If the content shared by your business is noticed by the relevant target audience in a segmented social circle, you are likely to get more quality leads and conversions. Even if they do not buy from you for the time being, the nurturing can be beneficial in the long run.

• Boost your brand identity – Content seeding, if executed in the right manner, helps you have a strong brand equity. Why say so? It is because we humans tend to refer a brand and its content to our beneficiaries if we find those effective. If you produce great content, you will be seen as a heavy hitter or industry expert to whom they can look forward.

• Increase your SEO efforts – When your content is highly valued and consumed regularly, it will reflect on your SEO marketing strategies as well as your content marketing efforts. keywords get specific ranks, boost online visibility, and core web vital metrics will have a positive hike.

Popular content seeding platforms

Renowned social media such as Instagram, Snapchat, Facebook, LinkedIn, Pinterest, and X  can be effectively used for content seeding. Apart from these, many third-party platforms such as GRIN, CreatorIQ, Klear, Traackr, Influence.co, Influencity, Captiv8, Insense, IZEA, NeoReach and Shopify Collabs to help you connect with your target audience. How your brand does content seeding also matters. Some of them prefer doing paid promotions as well as email marketing to gain more eyeballs and traffic. Others prefer commenting on expert blogs and pinning links. It is also a very effective strategy if executed correctly. 

How content seeding marketing works

The following steps can be taken into consideration while contemplating a content seeding strategy. 

Target group – First of all, you need to determine who your target audience is. If you have a concrete idea about your target audience persona, you will be able to create relevant and compelling content. You may consider pain points, worries, queries, demographics, and other traits as well as the benefits of your services to them.

Goals have to be defined – After identifying your target audience, you need to define your goals. Once you know your short and long-term goals, you can create various kinds of content that resonate with those goals. 

Determine your influencers – Your target audience will be following specific micro- and macro-influencers on social media. So, you can check their social media activities and hashtags to get insight about influencers. Many tools are available to identify influencers. 

Content creation – Create content that always spikes an interest and is always relevant to your target audience. You can create articles, blog posts, videos, and infographics that provide high-quality information. Not all content can be shared on every social media platform.

Include call to actions – When you send email pitches to influencers, consider your brand and content seeding. You can include carefully crafted, compelling pitches with CTAs. The email used to promote content seedings must be brief and to the point, but relevant to the target audience. Inbound marketing definition, as well as the outbound marketing definition, needs meticulous keywords.

Monitor and measure the results

Just like any digital marketing strategy, you need to monitor and measure your unique content seeding strategy. Various kinds of metrics are available, such as engagement metrics or performance metrics. You can decide with your team the important metrics and check the results from time to time. The primary thing you need to scrutinize is whether you could achieve your set goals within a timeframe. 

How content seeding marketing works for enterprises may be an eye-opener for you to try the tactic in the upcoming days. By hiring an expert digital marketing agency, you can be certain about content seeding guidelines and the best optimization strategies. Besides, they will show you content-seeding examples. They will explain that in the future, content sending will be the new normal, just like influencer marketing and influencer seeding.