8 Gray Hat Strategies To Boost Your Search Rankings

Gray hat SEO as the name suggests is neither a black hat nor a white hat SEO, sometimes people confused about what is white hat and black hat SEO, but grey hat SEO is in the middle of somewhere of both. SEO practitioners have been against black hat SEO but many employ SEO gray hat to boost their SEO efforts regardless of the ethical side and also considering competition to get millions of business. In this blog, you will see what are gray hat SEO techniques and what are the top gray hat SEO techniques.

what are gray hat SEO techniques?

Gray hat methods are practices or tactics that digital marketers or SEO practitioners employ to increase your SERP ranks and overall SEO efforts. Technically speaking, it is the lawful application of legal methods to boost SERP ranks which ethically might be questionable for some or not. Or the SEO Gray hat practice could be one day regarded as black hat SEO. In other words, these practices never strictly violate the guidelines of SEO. You know what we mean here. It is very hard to get caught up with the Gray hat SEO technique. For instance, it is intricate to know for search engines to understand whether you have paid for links. 

Why must you employ it?

Why care about Gray hat SEO? It is because you want to get a better ranking on Google and if you do not earn a top SERP rank, you will be missing out on potential customers and millions of businesses. To do this, you need to have a thorough understanding of the Gray hat SEO campaigns. A Gray hat practice you use might turn to white hat SEO or black hat SEO. 

Top Gray hat SEO techniques 

Spun Content – What do we mean by spun content? You have guessed it right, it is copying content from another website into your website blindly but changing some phrases and words. Another way to do this is to use content from various sources on the same topic so that your new piece is not considered plagiarised. 

Redesign your website often – Your content on the website must be more or less the same but giving it a revamp or redesign really helps you earn a boost in SERP ranking. The reason for this Google considers your website to have some fresh content because of code and text changes at the back end.

Purchase expired old domains – Purchasing old domains is also known as SEO squatting. Here, you purchase expired domains that are relevant to your domain. Such a purchase of an old domain helps you achieve enhanced SERP ranking as well as the website’s authority because of adding some good quality with a few backlinks to the website. 

Buy links – Buying potential links to your website is a problem. So what you can do is fetch quality backlinks writing valuable content as well as taking part in active forums. These forums provide ample opportunity for link building if you are active and provide the best content as an add-on. Such an approach will provide you with lots of healthy backlinks. 

There are also a few effective white hat link-building techniques that you should consider for long-term SEO success.

Keyword Stuffing and increased density – Keywords have to be included in a way that aligns naturally with the content. Keyword stuffing and a higher density of keywords are two aspects that you can include as a Gray hat tactic. What is keyword stuffing? Repeating the same keywords multiple times in your content. When it comes to Gray hat SEO you are intricately stuff keywords at certain intervals considering their density. Such careful keyword stuffing helps you get the right organic traffic and high conversions. Title tags, headings and subheadings are places that you can do this. 

Too many social media accounts

Do you know not only does the content on your website help you get a higher SERP rank but social media signal? Creating too many social media for really works as a Gray hat SEO technique. It is one of the best link-building tips as these social media provide social search links. You will be promoting your own website content, special moments, news, blogs and insights through these accounts. 

Use negative Search Engine Optimization

Negative SEO is the practice of forcing other websites above you down in the rankings to increase and benefit your ranking. Insulation content, fake duplicate content, tattling, site infection, click fraud, denial of service attacks (DOS), AdSense banning, and Black Social Bookmarking are some of the top negative SEO practices. When you think of how to do a backlink audit and plan to do it shortly, you could also try the scope of negative SEO. 

Pay for reviews

You might have already known about these tactics. Giving small cash or incentives to people to leave an excellent review about your business is purely a Gray hat SEO. Many people actually ready to take up this and the practice most of the time not found out by search engines or anyone. Just like paying out for good reviews, you can also write negative reviews regarding the fact that people have more interest in negative reviews than positive ones.

How to achieve the best SEO results?

Whatever kind of Gray hat SEO techniques though not illegal you use, it is important to embrace this once-in-a-blue moon to accelerate your White hat SEO practices. Why say so? It is because Gray hat seemed to be questionable at the same time shrewdest way of achieving something that was not originally meant to be achieved using ethical practices. It is like a gimmick you play to fool around search engines for a while; only for a while not for doomsday. 

Every digital marketer or search engine optimization agency can elevate the website’s SERP ranking through constant effort, tactics and time. Long-term stability can be only achieved with the help of ethical, white hat practices. Focusing on content quality as well as building natural links will give you the merits you need in the long run. Original content can surely create magic if you use and optimize them in the correct manner.