Are you looking to create your business website from scratch? Depending on your business type, it would consist of various services. This means you’ll have to create a ton of individual web pages from scratch. Trust us, that will take a long time and it’s not worth your time and effort. However, with programmatic SEO tools, you can generate thousands of web pages through automation, all having the same structure but different content.
Programmatic SEO a.k.a SEO is a powerful technique that helps produce thousands of optimized website pages based on targeted keywords through automation. Unlike traditional SEO which is focused on optimising individual pages at a time which takes longer time, programmatic semantic SEO tools automate the task resulting in creating a massive amount of web pages at scale. When it comes to SEO, it primarily consists of two key components: Template & Database.
The template primarily consists of the overall webpage structure, static content, and variable content placeholders. This includes text, numbers, images, etc. Whereas the database consists of relevant data that is to be inserted into those placeholders to generate different web pages having the same structure.
So, if programmatic SEO management is this good, how does it differ from regular SEO? Good question. We thought it too which is why we explain it next. Both SEO strategy has one goal in mind, to gain more organic traffic to your website. But the ways both strategies are used are different, let’s find out.
Regular SEO is all about improving your website’s online visibility and reach in search engines. It consists of a set of processes that involve targeting high-ranking keywords that users search for and creating quality webpage content, blog posts, etc based on them. Regular SEO is typically a long-term process.
The same goal can be achieved a lot faster and more efficiently with programmatic SEO. It involves creating multiple landing pages with all of them having an identical search layout. These web pages are created using the default templates with the data being added from the database. Like regular SEO, programmatic SEO examples also involve specific keyword research.
Source: Semrush
This is exactly what you are here for, isn’t it? Now that you know, Each tool has its own set of features and perks, therefore, choosing the one that fits your needs is crucial. Let’s get on with each one of them.
| Tool | Best For: |
| Ahrefs | programmatic SEO keyword research |
| WhaleSync | Connecting Database & Page Template |
| Byword.ai | Automated content generation |
| Bardeen AI | Automating repetitive SEO tasks |
| AirTable | building a programmatic SEO database |
| Placid | AI image generation |
| Engyne | Comprehensive SEO Strategies |
| Google Analytics | Indexing & Analytics |
We start the list with Ahrefs, a comprehensive tool used primarily for keyword research, website auditing, backlink analysis, etc. Both beginners and experienced SEO professionals leverage the tool. Ahrefs consists of various monthly and annual pricing plans which are as follows:
Creating webpages through programmatic SEO tools involves preparing the template and database. Once done, the next part is to import data from the database to the template. This is where WhaleSync comes into play. It helps simplify data synchronization across multiple applications in real time, eliminates manual data entry and reduces the risk of errors. Coming to the pricing, it is available in three plans: Starter ($99/month), Operator ($249/month) and Custom ($549/month when billed annually).
Content generation isn’t easy, especially for a website with multiple pages. But you can automate it using NLP using Byword. Powered by AI, it helps create bulk content optimized for SEO and effectively integrates with other tools for programmatic SEO. Features include AI-driven bulk page generation, scalability, SEO optimization capabilities and more. Pricing for Byword starts at $99/month and has no hidden fees.
Automating repetitive SEO tasks is a blessing that saves considerable time and effort. If your business is looking to automate complex workflows in a single click, Bardeen AI excels in that part. Having a user-friendly UI, setting up the tool is easier than expected. Some of its key features include task automation, and integration capabilities with various tools such as Google Sheets, Google Search Console etc. Bardeen AI is offered in: Free, Pro ($30), Business & Enterprise. The Pro plan starts at $30 while the Business & Enterprise plans are custom.
One of the processes in programmatic SEO management involves collecting a large amount of data and this has to be stored somewhere and kept organized. Even though Airtable isn’t an SEO tool technically, it’s an advanced spreadsheet tool whose main speciality lies in organizing and managing data. This is a popular alternative to Google Sheets that is used by business professionals and web developers alike. Its set of perks includes data management, high customization options and team collaboration features. You can choose from various plans:
Visuals play a crucial role in making or breaking a business website. But implementing them in more than thousands of web pages isn’t easy. Fortunately, images can be AI-generated just like how we do with texts. Meet Placid, your trusted automated image generator. You can use this tool to generate unique stunning images for your programmatic SEO templates or create dynamic ones and save them to the database with ease. The tool consists of various APIs that can be used to create not only images but also PDFs, videos, etc. Placid comes in various plans which are:
Instead of having multiple tools for programmatic SEO, what if you could replace it with an all-in-one solution? That’s exactly what Eugyne intends to do. This programmatic SEO platform effectively streamlines various activities such as keyword research, content generation, and optimization. What’s more, it can also help create a high volume of pages quickly, which helps small and large companies improve website visibility and increase brand presence. Its wide range of features includes keyword research capabilities, data-driven tools, automated content generation, etc. Pricing plans are as follows:
The trusted go-to platform that is chosen by SEO professionals, digital marketers, and businesses worldwide to gain a deeper analysis and understanding of their website performance. Google Analytics allows you to fine-tune your SEO marketing strategy, optimize campaigns, and elevate your online presence to new heights. With its newest iteration GA4 that takes event measurements to a whole new level. When it comes to programmatic SEO, this tool tells you how much traffic your website is getting, which of your landing pages perform well, tracks visitor interactions and a lot more.
Programmatic SEO is mostly technical concepts but they are not that difficult to master. Each of the tools for programmatic SEO in this article has its set of standout features and learning curves. Experimenting and choosing the right one that fits your goal can make the process quick and less time-consuming. Consulting the services of a professional digital marketing agency is also wise if you are having your doubts.
So, these are the top SEO tools we have picked up for you, what do you think about them? Let us know in the comments.
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