YouTube contrary to what experts believe is an important tool in your marketing arsenal. If you do not use it to its maximum capacity, you will miss out on something.it . Undertaking a YouTube channel audit is a way to ensure that you are cashing in on your brand’s YouTube channel.
If you want to undertake a YouTube channel SEO audit look for opportunities to improve rankings and visibility. Below are some of the metrics that you need to focus upon
The objective of YouTube is to keep the viewers glued to their platform. So the longer this happens the more the YouTube algorithm works in your favour. Monitor your analytics to check which videos are capturing your attention and why
Do more of what is work and not what is not.
In a YouTube channel audit checklist this is of paramount importance. Audience retention means the percentage of people who watch the entire video. For example, if a 10-minute video ends up losing viewers at the 2-minute mark then there is a problem. You need to figure out what are the reasons behind it and address the problem. The moment you solve the issue users will be engaged.
By now you do have an understanding of the metrics associated with YouTube channel SEO audit the real work starts. To make the brand channel work you need to have an idea of where it stands and what is working. As part of the YouTube channel audit you need to include the following
The first impressions count and look at the channels banner, logo and visual appeal. Do you think it screams about your brand or is it a mere whisper? Make it a point everything aligns with your brand’s value and vibe. Double-check the about us section. It should mention to the users what the audit YouTube channel is all about. Consider it on the lines of the elevator pitch of your brand.
Watch out for the sections of the video across the library. Some may be old and a few new ones would be having excellent views along with a few ones with low views. This is going to give you an idea about the content quality and how it has evolved over a period of time.
Here we get into the details as we need to observe the thumbnails, titles and descriptions.
The combination of the thumbnail and the video is like a poster for you. It needs to be compelling. The description plays an important role in YouTube channel SEO audit.
Have a look at the competitors and understand what they are up to.
You need to find out ways where you can differentiate your content and make the brand stand out.
If you are serious about a YouTube channel SEO audit, be aware that it is optional and not mandatory. You need to optimize your video, titles or tags with relevant keywords. Do not forget about the thumbnails as it is the first thing that the users are likely to come across. Make it catchy as playlists are also an excellent way where users will be glued to your channel.
By now you have done the YouTube channel audit things are in order. Even the existing videos would have gone on to obtain some degree of traction. Now the question is how do we avoid doing all this once again in 6 months?
The answer to all these questions is available in the form of a YouTube channel audit checklist. Here is a run-down of the essentials
To be successful on YouTube and mastering the art is a challenge. An audit channel YouTube would be of considerable help in this regard. But the moment you break down and figure out the metrics that define your channel’s success things may not seem to be as difficult as they may seem.
Formulation of a successful YouTube channel does not mean posting quality content. It is about knowing your audience, outlining your goals and consistently delivering and optimizing the content. from conducting a YouTube channel audit to digging deep into the video library be aware that it is not a one off task.
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