All You Need To Know About Instant Messaging Marketing [2025 Updates]

Messaging has become an unavoidable part of our lives. Beginning with letter-based communication before the era of mobile phones, it has evolved into text-based communication and is now in the real-time communication phase often known as instant messaging. WhatsApp, Instagram, Telegram, BOTIM, etc are all online instant messaging apps which we use daily for personal and work-related activities. 

Even though instant messaging apps allow real-time private communication between two parties or a group of parties, they go beyond that and are utilized by brands and businesses for marketing purposes. In this blog, we explain what is instant messaging marketing and how it helps businesses increase brand awareness, and provide quick customer support, let’s get started.

Diving Into Instant Messaging Marketing

What is instant messaging marketing in simple words?

It’s termed a digital marketing strategy that effectively utilizes instant messaging platforms to promote and communicate with the target audience in real time. Unlike traditional marketing channels such as email marketing, instant messaging for business offers a more direct, personalized and interactive form of communication. Businesses and brands so much prefer instant messaging due to the following set of advantages it offers. Some of them include availability, multiple communication modes, file transfer options and more.

Leveraging instant messaging for business

The rise of smartphones has resulted in an increasing preference for instant communication. Leveraging this instant nature has allowed businesses to connect with customers quickly. When it comes to instant messaging apps, these are some of the top ones preferred in the UAE. Businesses can use these apps to send personalized messages directly to their target audience, enhance customer engagement and meet marketing objectives efficiently.

Apart from just communication, instant messaging platforms can be integrated by a brand as part of its digital marketing strategy to fulfill a wide array of business purposes. This includes sharing promotional offers, providing timely customer services, collecting feedback, integrating AI & Chatbots to deliver a personalized user experience round the clock, facilitating seamless payment facilities and more. The possibilities are practically limitless. So, in a way, instant messaging tool is a great example of social media strategy.

Some Examples of Instant Messaging For Work

As explained, multiple businesses use instant messaging tool to increase their brand presence. When it comes to instant messaging for business platforms, the most widely used ones are WhatsApp, Facebook and Instagram. These platforms are utilized by several small and large businesses to communicate with their customer base.

Emirates NBD, one of the leading banking groups in the Middle East, North Africa & Turkey is known for implementing advanced AI features to improve its customer relations. The banking group has its own conversational chatbot that seamlessly handles a high volume of customer queries, offers instant banking services, assists customers with transactions and more. 

This chatbot is available on the Emirates NBD’s official website and on WhatsApp. As seen in the screenshot above, this AI assistant streamlines the whole banking process and makes it accessible to customers 24/7. Customers can engage with both normal and emergency banking services without queuing in the comfort of their homes.

That’s an example of Instant messaging marketing through WhatsApp. But is this the only platform used by businesses? Nope. Let’s see an example of how Hyatt personalized its customer service through Facebook Messenger

Hyatt used Facebook Messenger as its prime messaging app worldwide. Users can have real-time conversations, make reservations, check vacancies, and make inquiries right through the app. This whole initiative gave customers trust, privacy and assurance that their queries would be heard and answered instantaneously.

2025 Trends for Instant Messaging Marketing

Instant messaging for work is introducing various updates and technologies that brands can leverage to generate better results. Some of them have been introduced lately and are considered to be mainstream in 2025. Let’s see what are all these trends in detail:

Artificial Intelligence

AI has become one of the most important features and has been implemented in various sectors including instant messaging for business. Some of the AI enhancements include chatbots, task automation, personalized recommendations, etc. Offering immense possibilities, AI will play a pivotal role in transforming instant messaging apps in the upcoming years. 

Prioritizing Data Privacy & Security

One of the primary concerns of instant messaging platforms is data privacy and security. Luckily, most developers are focusing on prioritizing them. Features such as end-to-end encryption, disappearing messages, and biometric authentication have become standard. As digital marketing continues to grow, security and privacy issues in digital marketing are also gaining attention. More advanced security features and data protection technologies will be major trends over time, helping to ensure that user information remains safe and protected.

E-commerce Integration

More online instant messaging apps are now integrating e-commerce facilities. This essentially allows businesses to expand their business and users can make purchases directly within the chat interface itself. This trend is expected to be mainstream in the coming years. 

Cross-Platform Interoperability

Users and business owners may use different devices and platforms for business purposes. This means that the instant messaging apps must be cross-platform compatible. Most IM apps are now implementing this feature and this is only expected to rise in the future. 

Enhanced Voice and Video Capabilities

We are living in a fast-paced world where we rely on instant messaging apps for communication purposes. Whether it’s personal or business-related, the demand for high-definition voice and video calling capabilities has become the norm. Since this trend will be mainstream later on, most messaging apps are working hard to enhance their voice and video calling features.

How Can Brands Benefit From Instant Messaging Marketing

So far we have learned what instant messaging marketing is, why businesses should leverage it and the major instant messaging trends that will be mainstream in the future. Here’s how businesses can gain long-term benefits by incorporating instant messaging marketing into their digital strategy:

Enhanced Customer Engagement

Since messaging apps provide businesses with a direct personal channel to engage with their customers, brands can respond to inquiries, address concerns, and provide support efficiently.

Cost-Effective Marketing Channel

Doing marketing through instant messaging apps is a cost-effective approach for brands. It offers multiple options over traditional marketing such as targeted promotions, personalized content delivery and more. All these result in better customer engagement, higher brand awareness, etc.

Improved Customer Support

Most customers don’t like to wait for a long time to get a response to an inquiry. Instant messaging marketing allows businesses to address customer concerns, and inquiries and offer support in a natural conversational format. This is different from the traditional methods and facilitates quicker problem resolution and better customer interactions.

Choose GTECH to enhance your IM marketing

Instant messaging marketing is a great way to increase brand awareness, reach a wider target audience, and a lot more. However, choosing the best chat app in UAE and formulating innovative digital marketing strategies can be tiring if you lack time and experience. This is where GTECH will help you with its professional digital marketing services.

From analyzing your requirements to finding the right platform to carry out your instant messaging marketing, our team can deliver long-term success for your brand. Schedule a consultation session with us and watch how we transform your brand to greatness.