Blog SEO vs Product Page SEO: Key Differences and Optimisation Tips

Blogs and product pages are part of every business, and yours is no exception. To thrive on a website, you need to embrace search engine optimisation strategies. Whether a business provides importance on landing pages vs. blog posts cannot be ascertained because both blogs and landing pages are essential for SEO success. In this blog, you will get to know more about blog page SEO and product page SEO. Besides, you will see what it means by cannibalization in SEO.

What are blogs and landing pages?

Your business website is not static, and it consists of several types of useful content in various formats. Product pages and blog posts garner our attention. Blogs are a section of your website where you provide insightful information regarding a wide variety of topics related to your niche, or provide information regarding your services or products. On the other hand, conversion is the primary goal of a landing page.  It is where your target audience lands after clicking on any form of paid ads. Using search engine optimization strategies like blog page SEO and product page SEO, you can ensure that landing pages and blog posts appear high on search result pages. Both need on-page SEO as well as off-page SEO. 

Which is better: Product page vs blog page optimisation

We can see many businesses, despite vertical and size, with dedicated product pages and blog posts. Both drive traffic, leads, and engagement to your business at varied frequencies. Some believe that landing pages help you convert the target audience than blogs alone. However, that may not be the case if you create well-written and helpful content through blog posts. When you compare blog vs product page SEO, sometimes PPC optimised landing pages help you convert people compared to long-form blogs.

Landing Pages vs. Blog Posts

As we have seen, landing pages vs. blog posts cannot be compared because they have distinct features, though they both use keywords and high-quality content. 

Landing pages

• Landing pages showcase features of your business offerings
• This section of blogs usually never gets frequent updates
• Landing pages are not listed by categories or dates
• It consists of  hierarchical subcategories of pages
• It uses a lot of call-to-action buttons
• Its primary aim is to educate and engage the audience
• Content type is direct, striking, and concise
• It targets a broader type of keywords and covers broad topics within the niche

Blogposts

• Blog posts follow a reverse chronological order to help people find the most recent information.
• This section of your website gets updated regularly
• Blogs are organised with tags and categories
• An engagement option is a must-have
• Its primary aim is to drive the target to a specified action; any sort of conversion
• Content type is long from the content
• It targets specific keywords related to your product or service, and captures visitors

Landing pages and blog posts combination

A recent trend among businesses is the use of a hybrid strategy where a combination of blog and landing page structure is used to increase conversions and SERP ranks. If you are into this, you need not worry about blog page SEO and product page SEO, as you will be using a hybrid strategy on the website. The pattern, a combination of a landing page and a blog post use will be like this: A table of contents and brief, catchy content, just like a landing page, and the rest will follow a blog structure. After a meticulous analysis of blog vs product page SEO, you can choose either a single or a hybrid page on your website. 

Blog page SEO and product page SEO

Writing a blog post is a time-consuming process, and value-added blogs need to be created to drive organic traffic and higher engagement. It is the content that helps you get a good SERP rank on search engines. Besides, you need to adhere to a blog structure that is easier to navigate and provides an ultimate user experience. So, how can you distinguish SEO of a product page vs blog page optimization? By sticking to these best practices. 

• Content creation – Blog needs content that is educational and engaging in nature, rather than persuasive and converting. This can be pointed out as the major difference between blog vs product page SEO. The sole aim of publishing blog posts for a business is to build authority as a thought leader and showcase your expertise. The content must avoid cannibalization in SEO to avoid confusion for crawling and indexing.

• Keyword research – Keyword research is essential, but the focus is on long-tail keywords because blogs follow a conversational style. So, you need to find long-tail keywords related to a topic while considering search intent. Such an inclusion of long-tail keywords can attract a specific targeted audience and better optimise for voice search.

• Backlink profile – Backlink building is very important in blog SEO to boost engagement, credibility, and trust among the target audience. Authentic links from top websites back up your words and claims.

• Social sharing – Social sharing options need to be included in blog posts. All kinds of engagement activities help you gain the required traction and build a thriving community. To do this, you need to embed all important social media icons at the bottom of blogs and a space for comments.

Writing a landing page is also a skill that you need to convey your message concisely and crisply to lure the target audience. The content and catchy call to action help people convert. E-commerce category page SEO is necessary to increase SERP ranks and attract organic traffic on a continuous basis. You need to be aware of how to do SEO for e-commerce website landing page with these top practices.

Product page SEO best practices

• Content Creation:  The Landing page content is persuasive and concise, which helps your target consider your products or services over your competitors. This kind of content considers pain points, addresses concerns and highlights how your business offerings can be a help.

• Keyword research: A Relevant and specific keyword mix is used throughout the content to reach out to the specific audience and win conversions and sales. Primary, branded and long-tail keywords are used along with product-specific keywords to attract the target audience and spur their interest.

• Backlink profile: In the backlink profile, internal linking has much importance than external linking. Content on product pages links to your other web pages to get to know more about your brand and its business offerings. Internal link structure fosters engagement and user experience, leading to a boost in SEO efforts. You can use a solid internal lining structure to improve the online visibility of specific pages.

The above are a few of the product page SEO best practices. Apart from these, blog post SEO and product page SEO differ in their goals, keyword targeting, and content approach—each playing a unique role in driving optimal results for your business.

Which to choose?

So you have a peripheral understanding of blog vs product page SEO, now you can determine what to include in your e-commerce website to drive conversions and engagement. A well-crafted blog page brings the same benefits just like a product page regarding leads and conversions, and vice versa.

For maximum results, it’s best to strike a balance between both. And if you’re looking for expert help, GTECH is a trusted search engine optimization agency in Dubai to help you grow your online presence.