Boost Your Store’s Visibility: Step-By-Step WooCommerce SEO Guide

The rise of e-commerce in the market has revolutionized the way businesses operate, allowing companies to reach a global customer base and improve transactions. Among the various e-commerce platforms, WooCommerce has become a popular choice for creating online stores due to its flexibility, user-friendly interface and wide range of features. The store needs SEO for WooCommerce as any online store needs to attract buyers and get on more sales calls. In this blog, you get to know about how to do SEO for WooCommerce in detail. 

WooCommerce

The industry of online business is thriving like no other would in these tough economic times. It encompasses small, medium-sized businesses and large ones. Every store like this, need to have a system with that it will operate. on which to operate. When you ask which E-commerce platform is best for SEO the answer will be WooCommerce. 

WooCommerce was built on the WordPress CMS. The plugin powers more than 5 million stores. A total of 1,477 themes are available for the WooCommerce platform. The features of WooCommerce are the following:

• Free plugin
• Easy to use
• Open-source platform
• WooCommerce SEO
• Highly customisable
• Great for small to medium-sized businesses

WooCOmmerce SEO

WooCOmmerce SEO consists of keyword research, persona groups, site mapping, link building, giving importance to E-E-A-T, building quality backlinks and social media. Besides these, you need to incorporate ‘technical SEO’. WooCommerce SEO guide provides everything in order. WooCommerce SEO for Beginners must get to know about hot aspects of technical SEO

How to do SEO for WooCommerce

SEO optimization unleashes strategies for on-page SEO and off-page SEO to get the right traffic flowing onto your storefront. It is not easy to attain as it requires a good working knowledge of these topics, patience, expertise and willingness to take time. The following are the major SEO aspects that have to be incorporated to get a noticeable impact on SERP results as well as end-user experience. 

• Keyword Research- We know how to do SEO or how to do SEO for WooCommerce with this foremost step, keyword research. Use these keywords to get an overall idea of things you need to cover on your website. Different types of keywords such as length, by intent, non-branded, branded, indexed, content and fundamental keywords.

• Understand and classify persona Groups- Your keyword research must consider different person groups to drive desired traffic who will make a purchase. Income level, age, gender, job, where they stand in the sales funnel and the type of product or services they are looking for matter most.

• Effective Site mapping- The structure and planning of your website is crucial. Normally what happens is that there will be multiple URLs, unassigned keywords and many more. categories on the website, SERP ranking, incorporating primary keywords into categories and having an overall structure are vital.

• Website Architecture- Website Architecture covers all aspects of URLs. You need to use SEO-optimised URLs at any cost so that the SERPp results get your pages. Quick finding of your product will be easy for the buyer.

• Duplicate  Content- The same words and ideas are referred to as duplicate content and it can appear on your e-commerce store several times. A WooCommerce SEO guide can easily detect duplicate content.  Same session IDS and non-canonical URLs along with multiple categories cause duplicate content.  Watching category usage within URL and keeping URL clean are the best practices to avoid duplicate content. Dynomapper is an excellent tool in this regard.

• Category Pages – Category pages are vital. You need to write content to provide value for the customer and uniqueness to your store. Google needs to understand what content URL provides and how they can use content in search.

• Meta Title & Descriptions- The overall content of your page can be determined by reading the meta title and meta description. Creating unique meta title tags and descriptions is the key to success

• Link Building – Link building is a very powerful factor in on-page SEO.  Internal linking tells Google how your content matters and which one is prominent.  On the other hand, inbound links assert relevance and authoritativeness. Your top SEO-optimised content on the site needs internal linking to gain visibility just like inbound links. Both are required to leave a positive SEO impact.

• E-E-A-T – Experience, Expertise, Authority and Trustworthiness is the full form of E-E-A-T.  Your content on an E-commerce store must be trustworthy and authorised. Besides, you need to demonstrate experience in the field as well as expertise to get a high SERP ranking.

Incorporating the following elements improves  E-E-A-T.

• Social media activity
• Author bios
• Off-page reviews
• In-store reviews
• Regularly updated sites
• Quality backlinks
• Social Media

To generate social proof of brand, increased conversions, traffic generation and higher engagement, your brand needs a strong, active social media presence. Over time, you will be able to get love, recognition and support from a like-minded community who follow your endeavours. 

Technical SEO for WooCommerce

• Yoast SEO plugin – A famous plugin for WooCommerce, it is the first WooCommerce SEO plugin for beginners to learn about.

• Tags and categories – Utilise WordPress’s sole feature tags and categorise them to have a positive impact on WooCommerce SEO efforts.

• No index URLs – Noindex tag implies that the content on the page is either duplicate or not relevant enough to get crawled and indexed.

• 301 redirects – These are fantastic features if you have a well-optimised website but the URL is new. Your former website’s URL abruptly direct the searcher to the brand-new website.

• Page Ordering – It helps you and the search engine determine which page is important for ranking.

• HTML Sitemaps –Only by incorporating an HTML sitemap a human visitor can do any kind of navigation.

• XML Sitemaps – Here you can list content within your online store’s website.

• Images – A well-optimised image gallery with alt text embedded can increase page loading speed and thus performance.

• SSL & HTTPS Health – Your website’s security and encryption will be sound if the  SSL and HTTPS health are up to the mark. SSL is a must-have for an E-commerce website.

• Mobile Performance – Consumers are looking into mobile e-commerce and optimised SEO.

• Accessibility – Accessibility, speed of the website and overall performance are mandatory to get a high ranking on search engines.

• JavaScript – Understanding how search engines see and apply JavaScript is a vital part of technical SEO. Besides, the WordPress site’s lion’s share is powered by this scripting language.

Conclusion

If you are using a WordPress website and want to add E-commerce functionality or build an entirely new platform, having a WooCommerce SEO guide is essential. If you lack expertise, you should connect with GTECH, the best eCommerce SEO agency in Dubai.