Google, the search quality evaluator guidelines is a booklet that assesses how well your website presents information for the end-user. Many SEO professionals and content marketers use this guideline to ensure the quality of their websites using E-A-T framework SEO. Your website’s content quality is evaluated using E-A-T SEO. In E-A-T three basic elements comprise; namely Expertise, Authoritativeness and Trustworthiness, in short: E-A-T. In this blog, you will learn the relationship between EAT and SEO and what is EAT in SEO.
What is EAT in SEO? E-A-T stands for expertise, authoritativeness and trustworthiness. Since 2014, SEO professionals and content marketers have used it in their content strategy. It is a key concept for content quality so that Google can rank your content as top-rated. First of all, expertise is an expert opinion on a subject and people regard your words as having expertise. Authority is also not a ranking factor but a metric for page quality. Lastly, trustworthiness is where your brand accumulates trust from people along with quality link-building. These three concepts cannot be E-A-T usually affects YMYL pages, these are websites that have a special impact on a person’s well-being and finance as well as security. Therefore, SEO professionals need to pay special attention to including E-A-T in their digital marketing strategies so that the website gets an overall boost and better rank on SERP results.
EAT SEO is very important in our era of online marketing.
You can always improve all three aspects of E-A-T and Google is not going to provide you with an E-A-T score at any point of your improvisation. So what is the point here? It is all about engraved perceptions of content that your site can develop into. Algorithms only take into account data not abstract concepts like these but look for certain signals to determine your website content is rankworthy. E-A-T is an overarching concept for a variety of algorithms. Therefore, the stronger your E-A-T signals, the higher will be your chance of attaining better ranks.
High-quality content has E-A-T. E-A-T and SEO go hand-in-hand. E-A-T ensures the content meets the intent of search intent just like the content is fact-checked and has authority. Understandable and meticulously researched content creates trust in the content on the landing page itself and for your brand. Only this type of SEO-friendly content helps you build your brand and amass many benefits.
These are pages that can make or break a person’s financial security and well-being as a whole. Therefore, it is essential to include E-A-T if your brand deals with healthcare, financials, education or any other your money or your life topics. You should ensure traffic is received from organic links.
On your website, you can clearly state these elements to signal the search engines that your website has E-A-T.
1. Consider building a strong backlink profile
Your backlink profile must come from relevant subject areas to strengthen E-A-T. You can conduct a backlink audit and remove it if it contains any poor-quality links. Moreover, you also need to procure valuable links from credible sources. Your priority should be creating high-quality links rather than low-quality links.
2. Have up-to-date content
Invest your time and money in creating relevant and up-to-date content. High E-A-T has to be included in the YMYL pages. It is also advisable to include high E-A-T in non-YMYL websites. Outdated information can act as misinformation.
3. Check the accuracy
Check the accuracy of the data and facts on your website from time to time. Checking the accuracy of the data, resources, citations and statistics before publishing save you from a low E-A-T score. In general, you should make sure that you are perceived as an expert about your business and brand.
4. Inclusion of reviews
Online reputation increases your E-A-T score. Therefore, you can amass a lot of online reviews from credible sources. It adds credibility and trust. On the other hand, if your website has garnered a lot of negative reviews, you can work on it and increase your E-A-T.
5. Create a Wikipedia page
A Wikipedia page provides full-fledged details about your brand, company and so on. Google identifies it as a credible source. Creating a Wikipedia page for your business or brand is rocket science unless you are that famous or experienced in your industry. What you can do is to try to get one but you should have immense authority as a business or brand.
1. Improve your online reputation management and review third-party websites
2. Never ever overload users with lots of ads or irrelevant ads
3. If your website deals with YMYL content, make sure the content is backed by evidence as well as expertise
4. Always site from high–quality and credible websites and so your links become organic.
Google E-E-A-T guidelines will act as a guideline to create high-quality content. It is time to understand E-A-T in a better manner and implement it in your content marketing efforts. With the help of a search engine optimization company in Dubai, it is easy to get an answer to the question what is EAT in SEO. Getting a good SERP rank is essential for any business in our era. The implementation of E-A-T really helps attain that.
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