Content Update SEO: Tips To Keep Your Site Fresh And Relevant

Content marketing has been regarded as the best form of online marketing as it publicizes business through interesting and engaging content creation. Creating content may not be easy but it helps you to create lasting relationships with end-users. Today’s business environment demands useful and fresh content to thrive, but it is not always easy to endure content freshness from scratch every time, because of resources such as time, effort, and tools. So, content marketers have found a way to repurpose old content in many ways. In this blog, you will get to know the relevance of updating old content SEO and does Google likes fresh content.

Content freshness and content marketing

Before entering into content and repurposing, let us take a look at the importance of content marketing.  Content that a company shares needs to meet a specific need or answer a question that interests the customer, beyond what competing products or services can do with consistency. So everything the company shares with customers, needs to be delivered on time and according to their expectations. This is all about content marketing. Its meaning and definition change as per context and company; the branding method creates and distributes relevant and valuable brand content to attract an audience. 

Why repurpose & update old content?

Despite vertical and size, SEO content updates are necessary for your business. Search engines such as Yahoo and Google recognize and give you rewards by placing your site as authoritative, and relevant when people search for similar keywords or phrases. Just like the search engines, your prospects also find it useful, relevant and fresh despite when it was originally written. Moreover, it takes a little time to repurpose and update your existing blogs, landing pages, and articles to include brand-new statistics, industry trends, and new angles. With the help of a vetted writer, your content freshness remains the same. 

Does Google like fresh content?

Absolutely! Google as well as other search engines highly consider the value your content provides to the target. For this reason, Google values whoever does an SEO content update. If you do forget to stick to a Google quality content update plan, your reputation will deeply suffer. However, Google will outrank your competitor’s content over yours because it is outdated and provides no value to people. When you talk about the perspective of viewers, they do not want to waste time on such obsolete information. To sum up, content update SEO is a win-win for your business. 

What is helpful content update Google SEO?

Helpful Content Update from Google is an algorithm, following that will be a boon for your business, as it helps elevate your content better for the target as well as search engines. If you follow HCU, You will provide the best information in your industry in an interesting manner. The algorithm defines what is considered to be unhelpful content so that you can avoid it throughout your website. Unhelpful content provides information in an uninteresting way and does not perform well in metrics. Focus on a single keyword, provide insightful information and stick to the main point are the three suggestions in the tool. 

Check these while doing an SEO content update

• Check the relevance of your topic in today’s business environment 

Before deciding on updating content, you can check if selected topics are relevant in today’s business environment.  If those need an update, research the topic and determine the key things to be included. 

• It must be at latest 12 months or six months old piece

All your content for updates has to be at least six months old to reshape the content for authenticity and relevancy. You can check the published date and who wrote the article to see its professionalism, whether it’s an in-house writer or a permalancer. 

• See if you can add critical data like statistics or recent fads

Once you write on existing content, you must include a lot of relevant news, critical data from reports or surveys and recent trends to back up. It adds credibility and authenticity for the end-user.

• Analyze the content for cohesiveness and consistency 

After adding data, you need to skim the entire piece for its cohesiveness and consistency. Whenever it lacks flow and transparency, fill the gaps with content. 

• If the content needs a makeover eliminating outdated paragraphs or ideas

Similarly, you can cut down paragraphs and slash down ornament language and unnecessary words for readability. Ideas or anecdotes become irrelevant and outdated as time passes. 

• Incorporate new keywords after a thorough keyword research

You need to do thorough keyword research and get a new set of keywords into the content to rank top in SERP. You can use any tools available online and incorporate those while SEO updating old content.

• Low traffic and engagement 

Low traffic and engagement are signs that tell you the content needs an update as soon as possible. Low traffic and engagement happen because of poorly structured content, lack of consistency and relevant information.  Page metrics will show you the way to go forward.

The benefits of content freshness

Google quality content update provides your business with the following benefits in the long run. The key is consistency here, you need to consistently check your insights section of the website and see the most read blogs or articles that need content freshness seo. 

• Boost your brand perception and equity
• Boost customer engagement 
• Chance to get more leads and conversions
• Position yourself as a heavy-hitter in your industry
• Gain the trust of the target by providing relevant content
• Builds a  long-term engagement with the community
• A great leap in organic traffic 
• Boost overall website experience 
• Delivers ultimate value for the customer

People will engage with good content and will share the same because of its newness, meaning, relevance, and value. Your business needs such content to get online exposure every day. With the help of a search engine optimization agency in Dubai, your business too can develop content that resonates with the target while SEO updates old content.