Most of you might have heard the launch of Google’s March 2025 Core Update, whose rollout has now been completed. The search engine giant has even said it right here. This is the first update of this year, preceding the December 2024 Spam Update. As with previous updates, this one also focuses on improving search quality by prioritising helpful, relevant content and reducing the visibility of low-quality pages.
During the rollout phase, many websites have seen a reduction in their rankings. If you have noticed such an effect on your site, this algorithm update might be the reason. So, what’s new about the Google algorithm update March 2025? How does it impact rankings? Keep reading to know everything.
The update was rolled out on March 13, 2025, which was followed by full deployment within two weeks. According to Google, this update is designed to offer better, relevant, and satisfying content for searchers from all types of sites. Even though Google hasn’t provided a detailed changelist, Google’s March 2025 Core Update is focused on the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principle. This means that when creating content for websites, they now require detailed author bios and third-party citations. We have listed some of the changes below:
So, in other words, if your site relies on outdated SEO tactics and consists of AI-generated or thin content that offers minimal value, you will see a drop in your web traffic and rankings.
Now that that algorithm has been rolled out, it has caused quite a stir in the website rankings of various businesses. Some have seen a gain in their organic traffic while others have seen a decline. Understanding the March 2025 core update SEO impact is crucial for ensuring long-term success. Let’s see how the update has affected brands both positively and negatively.
Brands that have focused on creating authentic, quality content for their site have largely benefited from this update. Such websites are recognized by Google as trusted and relevant sources of information for users. Thereby, they tend to rank higher and achieve enhanced visibility. The negative aspect of the update is that websites experience fluctuations in traffic and rankings. However, that’s the case whenever new algorithm updates are rolled out.
These declines in rankings are often temporary, which can be regained by optimizing the site and content for the new algorithm changes. Some of the optimization strategies include revamping existing content, improving page load speed, enhancing mobile usability, etc.
Speaking of the Google algorithm update in March 2025, some of you might expect that the new update packs some serious upgrades, but the thing is that the update shares similar goals with some of the previous ones launched before. Let’s compare it with its direct predecessor, the Google March 2024 core update. Both core updates have the same goal of improving search result quality. However, the difference lies in the focus and rollout timeframe.
| Feature | Google March 2024 core update | Google March 2025 core update |
|---|---|---|
| Primary Focus | Minimizing low-quality, unoriginal, and thin content by up to 40%. | Emphasis on improving content quality, user relevance, and E-E-A-T |
| Impact on Websites | Certain websites were completely deindexed for violating guidelines | A broader impact on sites across all regions and languages. |
| Rollout phase | Launched on March 5, 2024 Rollout completed on April 19, 2024 | Launched on March 13, 2025 Roll out completed by March 27, 2025 |
Comparing both the Google August 2023 core update and the Google helpful content update 2023 with the March 2025 update, the changes between them aren’t that significant. The newer updates refine the concepts rolled out by the previous ones by providing better content relevance, improving the quality of search results, etc.
If your site is negatively hit by the new core update and tanked search rankings, Google has provided advice for that in its past core updates and a list of questions to consider. However, you can consider the following tips and recover without much trouble:
If your site has been affected by the new update, the first thing is to find out what has changed. This can be identified by using Google Search Console, which tells you which pages have lost traffic and whether any technical issues were found, etc. Monitor and track the changes of various site metrics such as impressions, CTRs, etc.
As the Google algorithm update in March 2025 emphasizes rewarding sites having quality, valuable content, having low-value, outdated content can result in a drop in rankings. What you have to do is make your content genuine and show users that they are useful. Target the terms that users mostly look up for and focus on creating long-detailed content based on the user intent. Apart from that, try answering user questions, backing up your data with credible sources, and more.
Another tip is checking Google’s search quality guidelines, which list out the various conditions that websites should comply with. Brands that follow them have a higher chance of recovering after a Google core update. Failure to follow these expectations may result in your rankings being dropped.
All search engines, Google included, want to provide the best user experience for customers. This means that your site must load faster, especially on mobile, and must be simple to navigate and shouldn’t feel cluttered. Your rankings will decline if any of these conditions aren’t met. Utilizing techniques such as compressing images, enhancing readability can make a big difference in improving user experience
The Google algorithm update in March 2025 isn’t significant as it is designed as part of Google’s efforts to refine the concepts introduced by its predecessors and prioritise rewarding high-quality, valuable content. While the update may cause a drop in rankings and challenges for certain websites, businesses need to adapt to the change by incorporating robust technical SEO practices and a user-centric approach to regain the lost traffic. Focusing on E-E-A-T signals, enhancing content depth, and prioritizing user experience, it is possible to mitigate the potential negative impacts and leverage the newer opportunities presented by the update.
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