Excel And Google Sheet Tips & Tricks For Digital Marketing & SEO

We all know how integrated and sophisticated Microsoft Excel is for data analysis. Overall it helps in performing mathematical calculations and more complex statistics. Therefore, content marketers have been utilizing Google Sheets for SEO to get the most out of it. The prowess of Excel formulas for SEO can be achieved if you master the Excel and Google Sheets techniques. If you do so how to make SEO report in Excel is easy peasy for your business.

You may think about how do I use Google sheet for SEO and if it sounds like you, this blog post is a good start. Being an SEO analyst you know you have to enter text and numbers in a spreadsheet, format data, create charts, and enter advanced formulas. All these and more can be easily achieved with Excel and Google Sheets.

Search Engine Optimization deals with improving your website’s online visibility and gaining more momentum among your target. To do SEO, you need tools and techniques. Microsoft Excel and Google Sheets are prominent tools you can ever ask for.

SEO tools for Excel

SEO tools for Excel have been used by digital marketing specialists all over the world to promote analytics. So, it is vital to understand how to make SEO report in Excel for your site’s online visibility. You might know Microsoft Excel as well as Google spreadsheet but you may not be aware of the best ways to leverage the software for your SEO efforts. We will deep delve into some functions and SEO tools for Excel to help you work smarter and make the best first impression by understanding the Excel formula for SEO.

How to do SEO in Excel?

How to do SEO in Excel if you do not know the basics of commands and tabs in MS Excel? First, you can google free resources and learn the hard ones after familiarising yourself with basic commands. In this way, you can harness the power of Excel to do Search Engine Optimization.

Tips to use Microsoft Excel for SEO

Spellcheck like a professional

First of all, when you can use Excel for SEO we mean spellcheck like a professional. Downloading and enabling macros intended for spelling works wonders in a flick of time. Errors in spelling are highlighted in color and after a quick check, you can make necessary changes.

Vlookup

Vlookup is a function that you can use to compare content or data in MS Excel. When you need to find value in rows you can use Vookup to get it simply from a long table.

Checking Meta Tags

Meta tags include meta titles and meta descriptions in SEO. It needs to be written in limited characters to fit the norms of search engine optimization. If you have doubts about the meta tags exceeding the limit of characters, the LEN function in Excel for SEO helps a lot. The LEN function checks the entire length of a text and encompasses not only letters but also spaces and non-printable characters.

Categorizing a voluminous amount of data

Categorizing and classifying tables in different colors becomes rocket science if you have lots of data in columns. When you have to create an excellent analytic SEO report in an Excel sheet use macros again to get the desired level of classification with colors.

Merge many files into one

Merging multiple files into one Excel document is one of the basic techniques in Excel for digital marketing. Using the data tab in MS Excel it is easy to merge your files as long as they contain columns similar to the first file.

Other than these inbuilt techniques in Excel for digital marketing, you can purchase lots of plugins intended to be used in MS Excel.

Tips to use Google Sheet SEO template

Google sheet for SEO is not a myth if you know how to do SEO with its sophisticated library of formulas to do the entire work effortlessly. The following are some of the important tabs in Google Sheets used by SEO specialists.

Array Formula

An array formula is a simple yet powerful technique in Google sheet SEO template that helps you create an array of different formulas at the same time.

Google sheet SEO template checklist never competes without an ‘IF’ formula. It is a basic Google sheet technique that checks whether a condition is ‘False’ or ‘TRUE’. For SEO professionals keyword analysis becomes easier with the formula as you can easily segregate keywords based on several criteria. Besides, the meta title character limit can be also checked like the SEO report Excel template.

Concatenate

Concatenate is another formula available if you are on to create a SEO report template excel about big files consisting of merging. The Concatenate tab helps you effortlessly merge data from vivid cells in the same Google Sheet. If you just want to know how to create an SEO report in Excel using Concatenate, seek help from an SEO professional. The Concatenate tab is used when you do a keyword search and create a complete URL.

Split

The split command may seem not a sophisticated command but understanding how to apply it helps a lot an SEO professional, both in SEO report Excel template as well as Google sheet. As the name implies, it splits data retrieved on each cell and it is quite helpful in splitting names, domains, and comma-separated values in SEO Google analytics

Unique

The unique formula is best if you need to avoid similar or redundant keywords or any other data in the SEO report in Excel sheet. To identify URLs, segregating keywords from double entries are the use cases of the Unique command in Google Sheets.

SEO report template Excel and MS Excel are the best tools an SEO specialist can specialize in for data analysis and decision-making. You need to have a digital marketing team who is adept at MS Excel and Google Sheets. To get one you can choose the best digital marketing agency in Dubai based on reviews, social proof, and referrals. Such professional help lets you do an SEO report template in Excel right away.