When users search for a business or place near their location, local results are displayed in Google Maps. For example, when searching for “Indian restaurants,” Google shows local results even without “near me.”
So unless you’re the only business in your area, there’s some competition when Google ranks your business. Especially if you’re new to an area, there are some Google Business tips and best practices you should follow for better local SEO.
Below are useful Google My Business SEO tips for setting up and updating your profile.
Google Business Profile, or “Google My Business,” is a user-friendly tool for businesses and organizations to manage and improve their online presence.
It provides a systematic framework for Google to see and have your business information. This includes your address, hours of operation, phone number, and website address. It is where customers can leave reviews and feedback for your business.
The Google My Business (GMB) page is the perfect starting point for expanding your digital presence. And when used properly, it can lead to valuable SEO benefits. A well-managed listing can help you keep up with the competition and connect you with people searching for your business’ products and services.
Before discussing Google Business SEO tips, let’s create your Google Business profile listing. And even in this first step, be accurate.
You need to claim or add your business profile if your business already exists in Google Maps. Verify ownership and make sure the information you entered is correct and matches other parts of your online presence.
Now let’s divide your GMB into categories and discuss each part individually.
Our Google My Business SEO tips start with reviews, questions, and answers because they’re vital components of any business listing strategy that can affect your position significantly. They also form the opinion of your potential customers about your company.
Your review section should show the integrity and usefulness of your business. Follow these tips and avoid shady or dishonest tactics:
Name, address, phone, and website (NAPW) are important and must be consistent with other parts of your online presence.
Add photos and videos of your products and services to complete your business profile. Add videos because they are a great asset to your page. Videos are shared much higher more often than images and text combined. You can include different video elements (e.g., music) to evoke strong emotions that encourage viewers to comment, like, and share.
Google+ (Google Plus) is the Facebook version of Google. It is a social network that provides a feed of posts based on the user’s preferences. Users can follow specific people and companies they find interesting, as with other social platforms.
Getting your business’s name to the top of Google Maps may seem daunting. However, it’s relatively easy to improve your listing. And if you keep it simple and stick to the basics, you’ll have better local SEO from one of the best local SEO company in Dubai.
Get in touch with GTECH Dubai’s top SEO agency , and we’ll give you step-by-step Google My Business SEO tips to review and manage the information in your profile.
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