Google Web Stories Benefits In 2024 & Making Money With It

This is the digital age where short-form videos and stories are commonly used to convey our lives important moments. Brands and businesses are looking for innovative ways to engage their audiences and Google Web Stories in 2024 is a brilliant way to get started, why? Because people love watching interactive stories in the first place. Displaying full-screen visually engaging content on mobile devices offers a dynamic viewing experience and allows businesses and creators to connect with audiences. 

However, beyond the views, Google Web Stories presents a unique opportunity to make money. Many platforms such as Instagram, Facebook, etc have their stories version which has been highly popular for years. However, things are changing with Google Web Stories gaining traction. In this article, we examine why it is still preferred in 2024 and also explain how to earn money from Google Web Stories.

Benefits of Google Web Stories

Benefits of Google Web Stories are similar to Instagram or Facebook stories, they offers a tappable content format. This allows individuals or brands to create immersive, full-screen experiences. The information can be presented as a combination of text, images, video, and animations. If you want to know how to earn from Google Web stories understanding its long-term benefits first is a wise option.

Higher engagement

Web stories are primarily made for engagement purposes. Offering a full-screen format, tappable navigation and use of rich visuals makes them ideal for getting users’ attention.

Creative storytelling

Web stories offer a plethora of interactive elements that can be used accordingly for your brand story. This results in creating a unique, visually compelling form of content for sharing.

Improved SEO

If you want to get better visibility, Web Stories helps you with that. Unlike other stories which can be viewed on their respective platforms, Google web stories can appear on search, discover, Google app and even your website. This increases traffic and visibility.

Optimized for mobile

Just FYI, there are about 4.88 billion smartphone users worldwide, and this will continue to dominate. As web stories are optimized for viewing better on mobile, just think of the innovative experience you can provide to users and the Google web stories earnings you can make.

Why switch to Google Web Stories in 2024

If the above benefits ain’t enough for you to consider, then the following list of reasons examined below should give you more insights. 

Cross-Platform Compatibility

The more platforms your content gets posted, the more reach and user engagement you can make. Thanks to web stories’s cross-platform compatibility feature, your story can be shared and embedded across various platforms with ease.

Interactive Features

Another reason to switch is the interactive features available in Web stories, with more being planned to be added by Google. Some of these include quizzes, e-commerce integrations and more. Not only these add-ons are valuable but they also help improve the user experience.

Improved Analytics

Like other story platforms, Google web stories also offer analytics features but with more options. This allows content creators or brands to better understand their users and optimize and make the content more refined.

User Experience

A negative user experience is the last thing you want in your stories. However, with Google Web Stories, there’s nothing to worry about because they are designed to be responsive, fast, immersive and more. This helps provide a consistent experience across all devices.

Long term success

Google web stories are known for long-term success value and efficiency, making it one of the key reasons why many brands prefer them in the first place. From organisations across various business sectors, well-developed web stories have offered engagement and conversations.

How to earn money from Google Web stories

As told in the intro section, Google Web Stories not only offers a dynamic user experience but also the opportunity to generate income. But how to get started? Let’s examine below:

AdSense

If you want the obvious and popular choice, Google AdSense is what you should begin with. This allows you to effectively display ads on your web stories and generate revenue whenever users click on your ads.

Direct Sponsorships

Partnering with brands and showcasing their sponsored content is another way if you are wondering how to earn money from Google Web stories.

Affiliate Marketing

If you are into affiliate marketing, this one is for you. You can essentially promote a particular brand’s product/services through your web stories. By adding the affiliate link to your story, you can get commissions on sales generated by users when they click on it.

Premium Content & Subscriptions

This one is quite simple if you ask how to earn from Google Web stories. All you need to do is make well-crafted web stories as usual, however, you must add certain exclusive content or features with it and make them accessible through paid subscriptions.

Google Web Stories Best practices to consider

Making the perfect web story isn’t that easy. It has to be engaging, visually pleasing and precise to the point. However, by following certain best practices for Google web stories, you can make your content better. Now that you know how to earn money from Google Web stories, let’s check the factors that you must follow:

• Maintain a fullscreen portrait aspect ratio of 9:16

• Aim for making short web stories and engaging instead of stuffing them with content

• Prioritise adding high-quality rich visuals and themes to make your story appealing

• Make sure to add interactive elements to the story

• Use relevant keywords and hire an search engine optimization agency to ensure your stories are discoverable through search.

• Monitor the performance through analytics and implement strategies to refine the content.

Winding up

Building a highly successful web story takes time and effort. As a brand, if your top priority is to enhance online visibility and engage audiences with innovative content, Google web stories remain one of the valuable tools to choose from in 2024. Thanks to its unique set of features and interactive format makes it easier for digital content consumption. Leveraging these features can allow businesses and content creators can learn how to earn from Google Web stories and continue to reap the long-term benefits.