Google, the largest search engine in the world, uses many algorithms and secret SEO ranking signals. Everybody knows this, but are we actually paying attention to these Google algorithm ranking factors? The answer varies. Amid many algorithm updates and updated ranking factors, SEO professionals may overlook the most important ranking signals used by Google that certainly affect your website’s position on SERP pages. In this blog, you will come across hidden Google ranking factors and why you must use all these Google core updates 2024.
Search engines like Google come up with new algorithms because they want to ensure everyone on the internet has a relevant search experience. On the other side, you need to study and observe new algorithms to get the highest SERP ranks on search engines. For your business to get a top rank on search engines, employing the basic SEO tactics never provides satisfying results. You need to go from peripheral to depth, including vigilant to new and core Google’s secret SEO ranking signals.
These ranking factors can break or make your website ranking. SEO is an ongoing process, and it is vital to have a thorough understanding of these Google updates and to use them as required. Besides, there is a fierce competition for the first result pages, and tons of new websites are being indexed on Google every day. To make your website valuable to readers as well as search engines, you direly need Google ranking signals.
For the optimization of your website, you need to employ hidden Google ranking factors in a strategic manner. Google will not fully crawl and index your web pages that do not consider the latest Google ranking signals. It is possible to get a constant high score for your website if your search engine optimization plan includes a holistic approach.
It is estimated that there are approximately 200 ranking signals. You cannot find all these ranking signals and use them on your website. Instead, what you can do is to make sure your website has these Google ranking signals from the search giant. When you deal with Google ranking signals, you need to pick the most suitable ones that benefit your business.
Page size and website loading time – The Google algorithm in use for ranking considers page size as well as website loading time as important ranking factors. Large and voluminous web pages can directly hurt your SEO ranking. Extremely large pages also make indexing and crawling difficult for search engines. Website loading time is one of the relevant, lesser-known Google ranking signals. The lower the loading time, the higher the ranking of your website in SERP results.
Anchor text – Anchor text is counted as one of the lesser-known Google ranking signals. It elucidates details about a webpage and needs to be written in style and format adhering to industry standards. A well-written anchor text clearly states the content of a page so that the target can get a whole picture by reading your anchor text. The anchor text must be concise and clear yet flowing in nature.
Website Security – Your website security is an important factor in a ranking signal. When it comes to making your website reliable, you need to ensure an SSL certificate and HTTPS protocol. An SSL certificate also prevents spamming. The website that installs SSL certificates uses the protocol HTTPS instead of HTTP. So, the result will be a higher rank in search results because of reliance.
Quality content – Google algorithm ranking factors cannot be complete without taking into consideration relevant yet high-quality content. Following the correct spelling and grammar is a very important aspect of quality content creation. Errors in content hinder trust and credibility as a brand. Just like proper grammar, you need to consider the search intent and use of keywords in header tags. Plagiarized content has no place in SERP rankings. Besides, frequently updated content has a better chance of getting ranked higher in search engines for related keywords.
Content structure – We have heard that content is an important ranking signal, but not content structure. It is regarded as a Google algorithm not in use for ranking. Search engines like Google highly value how you organize content on your website. If it is organised and follows an easy content structure, it will get a boost in ranking. Besides, your target will also find it useful to skim content while online. The use of tags, clear language, small paragraphs, and top content at the front are some of the tips to create a beautiful content structure.
Quality and quantity of backlinks – The quality and quantity of backlinks is one of the most important hidden Google ranking factors. Backlinks references are a strong hold increasing the website’s online visibility. Google’s algorithm calculates the value of your website based on the references from other websites pointing to the given site. More than the number, the high quality of backlinks matters most, and it is vital to amass backlinks from top websites.
Image optimization – Image optimization is one of the important secret SEO ranking signals. The images included on your website need to be SEO optimised, including image title and alt tags. When it comes to writing alt-text, consider the context of the image and write in concise language. Keywords can be inserted but sparingly.
Consistency in content publishing – Consistent publishing is required to elevate your SEO ranking. It is good to have a content schedule and align your content marketing strategy to fill content gaps. To attain consistent content publishing, write blog posts, articles, Quora answers, and guest blogs regularly. Another tactic is to refresh your old content, including the latest information.
The above-mentioned Google ranking signals are considered to be the most yielding and important when it comes to higher ranking in SERP results. By applying these ranking signals one by one into your website, you can ensure organic search results and higher ranks on SERP results.
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