Achieving the #1 spot for your website involves precise planning and utilizing multiple SEO strategies. One of them is inbound links, also known as backlinks. Generating them is one of the most important activities, as it shows search engines that your webpage contents are relevant, trusted, and valuable. However, the main questions are where to find inbound links and how to get started. That’s exactly what we will tell you in this article. Let’s get started.
What exactly are inbound links? The simple answer is that they are hyperlinks from other websites that direct to your site. Upon hearing the term, some of you might associate it with internal links, but both are different. Internal links are those links from one page to another page within your website.
Now that you learned what this is, let’s learn the role of inbound links in SEO. As told in the intro, having inbound links is what tells search engines that your website contents are highly valued by other reputed sites, essentially acting as an endorsement. This helps increase credibility, page authority and trust. As search engines prefer to rank credible and valued content, getting inbound links enhances your brand’s online visibility in the long run.
Inbound links are broadly divided into two distinct categories which are: Dofollow & Nofollow inbound links. The former are those links that the crawler will follow, whereas the latter are those links which the crawler won’t follow and attribute the value to. In other words, a dofollow link passes on the value to your webpage while a nofollow link doesn’t pass value.
Therefore, dofollow links always have a much higher value than nofollow ones. With that part understood, you might be wondering: how to find inbound links for a website. That’s exactly what we are going to learn next.
That’s one of the main questions, isn’t it?
Before you start making the necessary improvements to generate inbound links, you must first know which websites are linking to yours. Only then your efforts will work as intended. This is why you should know how to find inbound links for a website as well as find links to competitor websites, discovering new linking opportunities for you that help improve your online visibility.
When it comes to checking inbound links, Google Search Console is often the first place to start. Being one of the free and most accessible tools used by every marketer, it only makes sense to try here first. With the GSC, you can find and download a list of inbound links generated for your website. With this tool, you can monitor, maintain, and troubleshoot your website presence in search results.
Follow these steps to find out the links:
Here you can see two sections namely “Top linked pages” & “Top linking sites”. The former shows the pages that have received the most links whereas the latter one shows the number of external sites that have linked to you the most. Apart from the GSC, Backlink Watch, and SEO Spyglass are some of the other free backlink profile checkers worth checking out.
With Google Search Console you can find inbound links. However, if you want to get more insights about your inbound link profile, you should switch to advanced SEO tools. These are usually paid robust tools offering several benefits and are widely used by digital marketers to obtain relevant data. Some of such tools are as follows:
SEMrush is one of the most popular SEO tools preferred for its extensive capabilities. Offering many features such as keyword research, anchor text distribution, backlink detection and types and more, this is one of the best advanced tools for gathering valuable data about your backlink profile. Just create an account, enter your website URL, and access the ‘Backlinks Analytics Tool’ from the left side menu to get better link-building insights.
Ahrefs is another well-known SEO tool offering similar perks to SEMrush. This includes backlink profile insights, quality of backlinks, competitor analysis, keyword research, domain rating, anchor text, etc. All you have to do is sign up and enter your website URL to begin discovering inbound links. You can choose from different metric options. However, to find backlinks, go to the ‘Backlink profile’ section where you can see an in-depth analysis of incoming links from other websites.
The list can’t be completed with Moz. Just like the two other advanced tools explained above, Moz is also one of the best answers to the obvious “how to find inbound links for a website” question. Upon entering your website URL and hitting search, you will get various insights such as domain authority, the total number of inbound links, anchor texts, domains linking to your website and more. You also get the option to limit results to one link per domain to find out where exactly your site is getting the backlinks from.
Once you figure out how to find inbound links for a website, the next step is building the ideal backlink profile. To make your job easier, we have compiled a list of the best link building tips which you can use to build your inbound link profile to help your SEO.
Using the tools and methods described above, you now have the answer to the question, “How do I find inbound links to my website”. If there is one thing you should know, it is to regularly monitor your backlink profile and fix any broken links, if present. Broken links are those that were previously active but are not working anymore.
The reasons for this could be many but the key is to fix them as it leads users to a 404 error page, which results in a poor user experience Using the above tools, you can find inbound links that are broken in your website content and ask the webmasters to fix or replace them.
Content is what offers value to the users. If you want to attract backlinks from authoritative sources, start by writing quality informative content that inspires your target audience and competitors. Google search engine algorithms always prioritize contents that offer relevance and value. If you have trouble where to get started, get in touch with the best search engine optimization company in Dubai right now.
Quality content is important but think of it as one side of a coin. The other side is about delivering a visually appealing website user interface. When both halves are combined, this is what helps build a stable backlink profile. When designing your website, make sure to incorporate themes and visual elements that complement the content you have created. You must also do proper optimizations that ensure your website loads as intended. No one likes to visit a website that loads slowly or isn’t on the first page of the SERP, remember that.
Increasing the internet exposure and reputation of your website is mostly dependent on inbound connections. It helps build your website as a reliable information source for consumers in addition to bringing in organic traffic. Finding these links and determining areas for development and enhancement are the initial steps in creating a backlink profile.
Avoid falling for link building myths when creating inbound connections and prioritize obtaining high-quality links over low-quality ones. This is because your website will rank higher in search results if your backlink profile is of greater quality.
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