How To Leverage Bing’s AI Features To Boost Your SEO Results In 2025

Apart from Google, Microsoft’s Bing also has a large user base and is evolving to be one of the prominent search engines in the world today. Bing SEO guidelines have been monitored and studied by SEO professionals as well as digital marketers to get a higher rank on search engines. Recently, Microsoft has integrated AI capabilities into Bing to provide accurate and complete responses to search queries. Bing AI, also known as Bing Chat or Copilot, focuses on responses developed using AI systems. In this blog, you will get to know how to leverage Bing AI features and Bing webmaster tools to boost your SEO efforts.

What is Bing AI search?

We know what AI is. AI mimics human intelligence and cognitive capabilities in learning and responding to understand a task in the same way a human does. Bing AI is an AI developed by Microsoft using GPT technology. You need to have a Microsoft account to use it, and it is integrated with Edge and free to use. Compared to other AI, it has more features and options, and interpretation of images is possible. 

Why should you care about Bing AI SEO optimization?

Though Google dominates the search engine market, Bing is gaining traction with its user base, number of features, and unique Bing SEO strategies. Moreover, it is the only search engine for Microsoft products, and Bing search extends beyond our imagination. 100 million daily active users make it the second most popular search engine after Google. The following facts reveal more reasons to consider Bing SEO strategies for your business.

• Integration with Microsoft products 
• Bing AI features 
• A different demographic 
• Lower competition
• Diverse audience 
• Faster and accurate search results

Bing AI SEO optimisation fundamentals

Bing AI ranking factors

Before employing Bing SEO strategies, it is essential to get a full picture of Bing AI ranking factors. They are entirely different from Google. To get a top search result rank, you need to understand Bing’s unique algorithm. The Bing algorithm considers credibility, fast loading speed, location, search intent, quality of content, and user engagement. 

Leverage AI tools

Bing AI SEO, just like other search engines, leverages AI tools in optimizing website visibility. To achieve the best results, you need to be well-versed in different AI-powered SEO tools designed for Bing, as well as Bing Webmaster tools. Use of webmaster tools helps you improve website performance. 

Voice and conversational search 

Voice search optimization is crucial for your business as AI assistants dominate search engines. Bing AI integrates with ChatGPT to provide accurate search responses in voice search. It ensures content is optimised for conversational style in voice search.

Bing SEO strategies

Bing SEO strategies need to be employed to amass the growing number of people who could be your target audience in the future. Almost all SEO tactics employed on Google Webmaster apply to Bing, but there is some emphasis on some key points compared to Google. These strategies are proven to bring desired results:

Keyword research

If your website content includes exact-match keywords, Bing finds it interesting and helps you reach out to more people. Unlike Google, exact-match keywords are rewarded in Bing AI SEO. Bing keyword research tool lets you find exact-match keywords related to your niche, considering high-performing search terms. Top keyword research tools can be used for this purpose and include in your content in a flowing manner. You can also pay attention to geo-targeted keywords. 

On-page SEO 

A well-structured and optimised website is a must-have requirement of Bing AI SEO. Giving prominence to on-page SEO is critical; you can pay attention to multimedia content, CTR rates, page load speed, navigation and high-quality content. The following are vital aspects of Bing’s on-page SEO.

• Creation of shareable and quality content – Social shares, likes, engagements, and direct communications are considered valuable according to Bing algorithms. These social signals can be achieved by publishing shareable, engaging, and evergreen content, considering the points of your target persona.

• Optimise content for search intent – Like Google, Bing also values search intent and wants to show an accurate response for the search query, whatever it is; so it is very important to tailor content as per their specific demands. 

• Meta tags – Meta tags must be catchy, perhaps with a keyword to give search engines as well as the target audience crucial information about your web page.

• Mobile Optimization – Mobile optimization of the website accelerates user experience, engagement, and website ranking. Bing prefers websites that are mobile-friendly. Make sure you use a responsive web design and have easy navigation. Bing’s mobile-friendly test points out any underlying issues on your website. 

Technical SEO

Technical SEO optimizes the backend and the website’s infrastructure to improve crawlability, indexability, and overall performance to increase online visibility. A technical SEO checklist for Bing comprises the following:

• Mobile friendliness – Mobile-friendly websites rank higher on Bing search results 
• SSL – Ensure your website has an HTTPS and SSL certificate for security.
• Structured data – To get an understanding of website content, you need to have well-structured schema markup.
• Crawlability – Ensure your website is crawlable and indexable for search engines like Bing. 
• XML sitemap – An XML sitemap is necessary for indexing

Tracking and monitoring 

To track and monitor your SEO efforts, you need to utilise the following:

• Bing Webmaster tools – You can improve your website search performance with these Bing Webmaster tools, as they allow you to monitor keyword rankings, CTRs, engagement metrics, and so on. You can rectify any issues in the indexing status as well as website performance.

• A/B Testing – You can try different testing tactics to optimize your website content and landing pages. 

Before delving into SEO for Bing, familiarize yourself with Bing’s search engine landscape, considering its AI integration, Bing Webmaster Tools, and Bing AI features. A search engine optimization company can help apply proven SEO tactics effectively. Bing continues to expand its reach and AI features, making it essential for any business to embrace Bing AI SEO optimization along with SEO optimization for Google.