SEO or Search Engine Optimization revolves around lots of techniques and tactics that come and go but the need for content remains stagnant. Creating, managing, and optimizing content can be a hectic and tiring task as you go. Here you need to apply SEO topic clusters. In this blog, you will get to know what are topic clusters SEO and how to use content clusters to drive SEO performance.
SEO topic clusters are a kind of content strategy that has been revolutionizing the SEO world because it uses a core topic to organize content on related topics. In other words, vivid web pages are grouped around a pillar page, this is one of the pillar page best practices to club pages together. Cluster pages cover sub-topics. All topics have internal links so that the user can find what they require easily. Topic clusters formed in a well-defined manner provide the best results for an SEO professional as well as the business. It is a great help for search engines as well as end-users because of the consideration of search intent and boost in SERP ranks.
As we have seen topic cluster is a mix of a pillar topic, and cluster topics along hyperlinks. Overall the approach benefits SEO efforts and end-users. The following are prominent benefits of SEO topic clusters:
When you create content entirely using content topical clusters SEO there is a high chance of getting SERP ranks. Why say so? First of all, you are creating content on a core topic and people are likely to search related web pages and you will get more ranks for keywords related to those cluster topics. Secondly, cluster topics attract more readers and give you topical authority like never before. Thirdly, logical content creation helps in website structure and organization leading to user experience.
Increased user experience is another important benefit of SEO topic clusters. The content on your website looks very uncluttered and organized so that the user can find out related information. They need not wander pages and pages searching for a blog post or landing page, instead, they will be redirected to related subpages via hyperlinks. Besides, it ensures heightened engagement and lots of website traffic.
The topical relevance of your website can be elevated with the use of a cluster content strategy. Topical relevance is considered to be the most comprehensive SEO strategy in the world. By topical cluster content creation, you are advocating to the search engines that you have content that resonates with the search intent of the user. E-E-A-T is also a constituent in topical relevance.
When you write content in a cluster mode it will be likely to rank keywords around a topic more than it will in a single blog post or article. You can easily and strategically rank for a wider variety of related keywords in one go. The thing is when you write you need to contemplate the semantic relationship with the pillar page and cluster topics.
In topic clusters, you are creating interconnected web pages that revolve around a core topic of interest. Such an approach, allows your business to amass the attention of various people for related vivid search queries. The result is reaching out to a wide spectrum of subsets of the audience will be a piece of cake.
Hubspot as well as WordPress pioneered the concept of writing content based on a core topic and then sub-topics to cover the subject comprehensively. Later, other search engines upgraded their algorithm and Google e-e-a-t guidelines (QRG) also dropped to giving prominence to E-E-A-T and comprehensive content rather than click baits.
Today, every digital marketer uses topic clusters as their foremost content strategy.
Identify your core topics – It is very crucial to understand and segregate your core topics. Because it is the core topic that acts as a pillar page to build lots of cluster web pages. After identifying core topics, bring your team together and think of various angles for sub-topics. You not only need to find out sub-topics for cluster content creation but an appropriate mix of keywords. This kind of topic division certainly attracts traffic and engagement.
Conduct keyword research – The next step is to use any of your favorite paid keyword research tools against the core and cluster topics to find appropriate keywords for inclusion. You may also dig top queries by targeting people about the topics, popular search terms and keywords. Don’t forget to take a good look at your major competitors and include those keywords in a flowing manner.
When you do keyword research for a cluster topic, remember the same target audience may have different search intent at the same time so satisfy their intent including various types of keywords matching search intent.
Content creation begins – Your content creation can be started now. You have a crystal clear idea about the topics, sub-topics as well as selected keywords for each topic in detail. Now, it is your team’s turn to develop comprehensive, full-fledged content on a core topic that conveys what the internet covers in basic, your knowledge, statistics, and lots of angles that can pass into the mind of a reader. After creating such a core topic, it is time to narrow down sub-topics in detail for the target and here deep delve into the subject like never before.
Internal linking – Why are internal links important for SEO? Internal linking is the next step you must do to connect these core topics and cluster topics. Here, you need a strategy that you can really work to promote your core and cluster topics. To understand this art, you can analyze renowned websites and follow what suits your brand and content type. Whatever method you choose, you need effective and elaborative anchor text to be visible online and searchable in search engines such as Google and Yahoo.
With the help of a search engine optimization agency in Dubai, you too can come up with the best SEO topic cluster strategy for your brand or for clientele. They have the talent and expertise to do all the homework on behalf of your team.
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