Hubspot has garnered a firm reputation as the best content provider when it comes to digital marketing as well as inbound marketing. The website is also considered to be a top destination for insights on online marketing as their blogs and articles have high engagement and followers. Hubspot’s SEO strategy worked wonders; every digital marketer wanted to covet theirs. But things have changed. Recently, the platform witnessed a Hubspot SEO downfall in its organic SEO traffic, and we will find out the possible reasons and why it is very crucial to understand what happened to this industry expert.
According to Search Engine Land, the digital marketing expert has lost an incredible amount of organic traffic from its blog section. 13.5 million in website traffic declined to 8.6 million in just one month, specifically November to December 2024. It is estimated that the platform has lost almost 70% of its traffic. It was a shock for other brands and businesses. That is why we will look into this closely.
Hubspot is basically a company that is engaged in providing software products for inbound marketing, sales, and customer service. So, all their blog posts and insightful content of all types must be highly related to those software. For example, customer service and CRM software. Here is the twist.
Hubspot blogs and articles have bagged a high number of organic ranking, traffic, and engagement, but the topics they have covered were out of their expertise. Therefore, the targeted audience could not really benefit from their content marketing efforts and content creation. Their deviation from the ideal target persona perilously affected their website traffic and SEO efforts.
Google and other prominent search engines have been providing guidelines on website performance and revising their algorithms from time to time to ensure everyone in the digital world has an authentic user experience.
In Hubspot’s case, their content strategy was working very well for some time until Google penalised it for its lack of relevance. As per Google’s latest updates, any brand needs to provide expertise in their respective area considering the search intent. HubSpot’s SEO collapse happened because it did not tame its content strategy as per the latest Google algorithms, namely the December 2024 core update and the December 2024 spam update. Through both these updates, Google aims to make sure the search results are overall optimised for search engines quite similar to the March 2024 core update.
Quality content creation was always a top priority, but a thin word count might be an issue for Hubspot blogs, as some expert points out. The thinness of the content depends on the specific blog post. By thin, we say short for words so the reader cannot fully understand the given subject. This has also led to the downfall of Hubspot traffic.
What goes wrong with Hubspot is a matter of discussion for online communities and businesses. If you are a digital marketing professional or own a business, you might have a double interest in learning what went wrong with Hubspot traffic. From their massive traffic drop, you can learn many SEO lessons. You need to provide content that sparks your expertise in your niche to be beneficial for the target audience. Similarly, the content quality matters while SEO guidelines are updated by search engine updates.
Being a brand, you might have a segmented audience within a given target persona. Even then, it is important to think from their point of view so that you can craft relevant content for them. If you consistently do this, you will be able to register steady website traffic and conversions.
It is good to see a large number of blog posts on your website scattered among different subtopics. But for search engines, you need quality content compared to quantity content. Google is updating their algorithm, and high-quality content is evergreen and valuable for the target audience. To acquire this, you need to research a relevant topic and consider writing authoritative content based on your online and offline resources.
To make your content authoritative, include the following:
Major search engines such as Google, Yahoo, and Bing update their algorithms once a year ot twice to make everyone have a safe yet reliable searching experience. It will also affect how your business takes care of content strategy. In order to be in the safe position, what you can do is audit the website every 3 months. This will reveal recent trends online and your content marketing strategy’s success so you can fill out the content gap easily.
For the time being, what we know is that high-quality, engaging and relevant content always remain valuable, whatever updates come and go. Your digital marketing team can work flexibly while creating content plans and strategies. If an update is not favourable, be ready to make your SEO efforts as per the rollout, all at once.
Whatever precautions and tactics we use as SEO professionals, some search engine updates sweep all our efforts in one or two days. Nobody can save you from that. It is about constantly learning what works for brands and keeping an open eye for the latest updates.
So you have understood the reason behind the HubSpot traffic drop, and you can learn from their mistakes. We understand even a heavy-hitter like Hubspot is not safe from the Google updates, so you need to craft content in SEO exclusively to your target audience so your blog remains relevant to target personas as well as search engines. Using the Hubspot SEO case study, digital marketing in UAE can provide ample guidance on your content marketing strategy.
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