KPI In Digital Marketing – Let’s Uncover Digital Marketing From A Scratch

Creating a digital marketing campaign that focuses on all social media platforms is a great way to reach a wider target audience. But how do you know if your strategy is working or not if you cannot measure or monitor the campaign? this is where key performance indicators in digital marketing come into play. Key Performance Indicators (KPIs) are specific, quantifiable metrics used by digital marketers, and businesses to evaluate the success of their marketing campaigns.

Even though that’s great, the problem is, however, the plethora of KPIs available on the web, so which among them are worth your attention? Rather than blindly choosing all, its important to focus on the ones that truly matter. If you are unsure about choosing the right KPI in digital marketing, this article will help you out, let’s get started.

Understanding What Is Digital Marketing

Before we jump into KPIs, let’s talk about what is digital marketing. After all, KPIs are utilized for multiple campaigns in digital marketing, therefore, it only makes sense to know a bit about this first. Digital marketing is the use of the Internet and other digital means to effectively promote a brand’s services/products. 

If you think how digital marketing works, it consists of a wide range of strategies used by companies to connect with customers, increase brand awareness and more. Compared to traditional marketing, its digital counterpart offers significant advantages including faster results, cost savings and availability. With newer technologies being introduced, marketing strategies have been evolving to produce better results.

Key Performance Indicators in Digital Marketing

Now that you have learned what is digital marketing, let’s move on to KPIs. As explained in the intro, KPIs are used to evaluate the success and long-term performance of digital marketing campaigns, let us see the various key performance indicators which you can use accordingly for your requirements.

Social Media Engagement KPIs

These metrics focus on tracking your campaign performance on social media channels. By analyzing the insights generated using these KPIs, you can create better content, connect with the target audience, and increase customer count.

• Engagement rate – This rate allows you to easily measure how well target audiences are engaging with your content. A higher engagement score denotes your content is doing well.

• Follower growth rate – Want to know the growth rate of your followers on social media? You can check it out with this metric. Having a steady growth rate indicates your content and brand are becoming popular among the audiences.

• Conversion rate from social media channels – Analyzing the percentage of people whose interactions on various social media channels lead to a successful conversion.

Website Traffic KPIs

These KPIs are primarily used to measure the activities happening on a website and how well it is performing. Website is a must in digital marketing, if you want to know how to be a digital marketer, understand how much traffic your website is getting. Let’s check out the various metrics:

• Unique visitors – As the name implies, you can track the unique visitors to your website thereby understanding the reach of your website and the traffic gained.

• Time on site – Also known as session duration, this metric measures the average amount of time visitors spend on your website. The longer the duration, the better your website and the contents in it.

• Page views – Just like session duration, if you wish to know the total number of pages viewed on your website, you can find it out with the page views metrics. Having a higher page view means users are exploring more of your site

SEO Performance KPIs

You can check how well your website ranks on search engines and attracts organic traffic by implementing these SEO performance KPIs:

• Keyword performance – Keywords are important in digital marketing strategy which of them are bringing traffic to your website? Analyze it with the keyword performance metric. This helps you understand what type of keywords users search and optimize your content according to it.

• Domain Authority – Introduced by Moz, domain authority is indeed one of the most important key performance indicators in digital marketing. Using this, marketers can measure the overall authority and trustworthiness search engines attribute to a website. In simple words, this shows if search engines find your content valuable.

• Backlink Profile – We know that generating backlinks is an important part of off-page SEO activities. Using this metric, you can track the quality and quantity of websites linked to yours. Having a higher and stronger backlink profile significantly enhances website authority and improves rankings.

Paid Advertising KPIs

In paid advertising, brands spend money to display their product/service ads digitally on the web to target a specific customer base. Even though it works, it is crucial to understand which type of ads users engage with and how to optimize costs for better results, etc. This can be found out by these key performance indicators in digital marketing:

• Cost Per Click – With the cost per click (CPC) KPI, you can find out the cost for every click on your ad. It measures the profitability and cost-effectiveness of your online paid advertising campaigns.

• Ad Conversion Rates – Determining ad conversion rates is essential as it gives you an idea about the percentage of ad clicks that resulted in a conversion. Ad conversion rates are calculated by dividing the conversions by the total number of clicks and multiplying it by 100.

• Return on Ad Spend – For every amount of money spent, it is important to know how much revenue has been generated. This KPI can be found out with the return on ad spend (ROAS). Obtaining a higher score is beneficial and indicates an efficient and profitable advertising effort.

Choosing the right KPI in digital marketing

With all these performance indicators mentioned above, choosing the right KPI in digital marketing can be exhaustive. Depending on your marketing campaign and target audience focus, analyzing various KPIs will help identify the ones that align well with your strategies. This, in turn, leads to better growth, and higher ROI in the long run. If you wish to learn more about digital marketing KPIs, you can always consult the services of a professional digital marketing company in Dubai. 

That said, key performance indicators are crucial for companies looking to drive growth and maintain a competitive edge. What do you think about KPIs? Let us know your feedback in the comments.