The Ultimate Guide To Link Building For E-commerce Websites

E-commerce websites have been flourishing at a rapid pace, and the need to gain more customers is ever-growing. A comprehensive link-building strategy is essential to get the desired traffic and online visibility. Having more backlinks means a great chance of converting quality leads to conversions. In this blog, you will learn link-building strategies for e-commerce and what is meant by link-building for e-commerce. 

Link building for e-commerce

For E-commerce, link building is essential. The process involves acquiring backlinks to improve your website’s search engine ranking and drive organic traffic, ultimately boosting sales and brand authority. The more backlinks you have, the more reliable your site will be in the eyes of search engines. It indicates trustworthy and high-quality content on an e-commerce website. E-commerce backlinks differ from regular backlinks as these are intent-based. 

Is link-building tricky for e-commerce websites?

Most of the time, it looks like link building is a tricky business for online stores. Yes, it is tricky, but still, you need to follow a few link-building tips. First of all, e-commerce stores do not have any blog pages or FAQ pages in common. Secondly, it takes a lot of time and effort to include content as well as the best CTAs for conversion rates. Nevertheless, relevance on product pages will help overall link-building efforts as valuable content gets referrals. The vital component of an e-commerce website SEO checklist link building 

The benefits of link building for e-commerce

Improved search engine ranking – High-quality E-commerce backlinks from top websites boost your SERP ranking as the search engine takes into account your website’s relevance and authenticity among competitors. It provides a notion that the content on your website is relevant and valuable for the reader. 

Increased organic traffic – When you get an elevated SERP ranking on Google, naturally, it will attract more visitors and potential customers to your website. A steady organic traffic will be the result.

Enhanced brand authority – Many backlinks earned from reputable sites increase your business to be viewed as a heavy hitter in your niche. Top links spread the notion that your brand is recognizable and credible for end-users. 

Targeted traffic – Targeted traffic can be easily attained with backlinks. Why say so? The potential traffic who visit your website might have a profound interest in your services or products.

Foster rapport – Relevant E-commerce backlinks from renowned websites help you build a good rapport with industry leaders and influencers, resulting in collaborations and new opportunities. 

Increased sales – Increased sales are the after-effect of more website traffic and quality leads to your website. A steady register of website traffic ensures potential customers and boost in conversions in e-commerce websites. 

Link-building strategies for e-commerce

As we have seen, link building boosts online visibility and SERP ranks. If you want backlinks from other reputable websites, you will have to employ several link-building strategies for e-commerce. 

Guestblogging – Guestblogging is one of the link-building strategies for e-commerce. It is a time-consuming and classic way of earning quality backlinks to your website, which certainly increases SERP ranks and online visibility. Here, you write evergreen, to-the-point content on a specific topic on another website to earn a firm backlink to your own website. You can identify relevant websites for guest blogging, create quality content, promote on social media, and track your results. 

Include FAQs about products – Link building for e-commerce websites through FAQ pages is an incredible way to get backlinks. You are running an online store, and naturally, people will have lots of queries about your products. Carefully answer each question in direct and simple language so that everybody can benefit from it. Relevant long-tail keywords help you get a place on SERP results when someone searches for your products. 

Competitor analysis –  After analyzing your competitors, you can use any competitive tool for competitor analysis of their website, social media, and content on online platforms. Content audit and social media presence reveal insights, and you can definitely devise a strategy to earn backlinks.

High-quality content creation – You have conducted good keyword research, and it is time to create evergreen content for all the pages on your e-commerce store, whether it is blogs, FAQs, or category or product information. Besides creating high-quality content, you need to incorporate specific keywords into the content so that it will bag top SERP ranks. If the content is link-worthy, you can earn a lot of backlinks. 

Establish a blog post – Blogging is one of the most secure ways of Link building for e-commerce websites. Create blogs on a regular basis, including specific keywords, in your online store to get desired traffic, engagement, and, ultimately, numerous backlinks. Moreover, you can make sure the blog posts satisfy the requisites of beginners as well as experienced. In your blog post, you can share articles, the latest updates, brand stories, and product information on new ones. This keyword-rich content can attract backlink acquisition from other websites.

Digital PR helps a lot –  Digital Public Relations for e-commerce involves using online strategies to build brand awareness and credibility, ultimately leading to high-quality backlinks from reputable sources, which boosts SEO and organic growth. Investing in digital PR is a good way to get deserved attention from researchers, journalists, and so on. You can create relevant and interesting news stories to get an authentic link back to them. If your story contains data and relevant information regarding the industry, top websites will link back to you. 

Affiliate partnerships – The best way to market your products is through affiliate marketing. These influencers can provide great value in the forms of recommendations, reviews and testimonials. Beauty, fashion and tech niches successfully gain customers and earn backlinks through unique affiliate links. Once a person clicks on an affiliate link and makes a purchase, it will signal to search engines that your website is authoritative and valuable. 

So you have an idea of how to build backlinks for e-commerce websites with SEO link best practices. Using the expertise of an E-commerce SEO agency in Dubai, you, too, can build a strong backlink profile step by step.