Long-Tail Keywords: Secret SEO Weapon To Boost Rankings & Engagement [How & Why]

Being a content marketer or a businessman, you know keywords play a vital role in ranking your pages on SERP. But, do you know your business needs long-tail keywords to get intended traffic, conversions and top ranks on search engines? The success of your digital marketing revolves around longtail keywords. Longtail keyword examples provide you with an idea why an SEO specialist believes that the set of longtail keywords required to run search engine marketing campaigns will be relatively high. In this blog, you will deep dive into the importance of longtail keywords as well as how to optimize for longtail keywords.

What are longtail keywords?

What are longtail keywords? The question’s direct answer would be more specific, long keywords that consist of three or four words at least. These are keyword phrases with more than three words;  sometimes they might consist of five or six words. It is specific and provides a collective sense for the search engines. You may contemplate what are longtail keywords speciality; they are linked to conversions, sales and subscriptions because of their relatively lower competition compared to non-specific, generic keywords. Specific results at the same time targeted traffic are the two prominent benefits if you are adept in how to find long tail keywords. 

It’s common sense that no individual would search a longtail keyword without drawing a specific goal in their mind. Perhaps, buying the latest model of iPhone or getting laundry service at a reasonable price. It means if you optimize for longtail keywords the more meaningful will be your engagement and ranking on Google. Your digital marketing efforts become void if you do not center on long-tail keywords for your blogs, articles, website content and PPC ads. What are long-tail keywords examples? ‘The best content marketing courses for a freelancer’ or the best digital marketing company in Dubai.

What are the features of the longtail keyword?

Different types of keywords in SEO need to be incorporated just like longtail keywords to get a high rank in search engines. Understanding the features of longtail keywords is your first step to optimise for longtail keywords. 

• Competition – Longtail keywords have less competition relative to generic keywords of the same term.

• Conversion – Longtail keywords help you convert people or subscribe and sign up. A good longtail keyword will have a higher conversion rate.

• Targeted Traffic – A targeted, small amount of traffic can be generated using longtail keywords. Some longtail keywords may produce 100 visitors or 10 visitors depending on the importance of long tail keywords.

• Ranking – The longtail keyword you rank must help you land on top SERP pages. Otherwise, your target gets what they want from anywhere else.

• Relevance – A perfect longtail keyword must be relevant to the point the searcher asking. In another words, your selected longtail keyword must be the best match for the products and services your business offers to get conversion.

Longtail Keyword Examples

• Buy the best laptop under 50000
• Lenovo latest smartphone
• Qualer oats Quinoa seeds online
• Chocolates shop near home
• Best digital marketing companies in UAE
• SEO Experts in Dubai
• Best CCTV installation company in UAE.

The Importance of Long-tail Keywords

• The ranking is easier – Getting a high ranking for longtail keywords is not rocket science if you know how to use top keyword research tools. It shows the importance of longtail keywords and helps you determine long-tail vs short-tail keywords.

• Inexpensive PPC advertising – PPC advertising with long-tail keywords is comparatively cheaper than board, generic keywords. It’s because these longtail keywords have low volume keywords and high CPC rates. The key is to know how to identify long-tail keywords and use them effectively.

• Diverse Choice – When it comes to longtail keywords, a lion’s share of the searches constitute these types of keywords and diversity is widespread. You will surely find variations of longtail keywords as per the search intent at any cost.

How to find Longtail keywords

How to find longtail Keywords? There are plenty of ways. To find competitive longtail keywords for ranking is difficult even for long-established businesses and startups. Here are a few ways you can try it out and make a huge difference. 

• Search Engine Suggest

Search engines often provide keyword suggestions but if you include the broad keyword along with an alphabet. It is important to note that search engine suggestions cannot be relied upon as the lion’s share of results can be more competitive words for a particular subject. These suggested terms are actually what people are searching for, Google and other search engines store the data of every search ever made on them 

• Keyword research tools

How to identify long-tail keywords in an effective way? Using keyword research tools. It would be difficult to know how to find long tail keywords and how to use long tail keywords if you are new to the domain. Keyword Magic tool from Semrush is one the best available options. More research using keywords is necessary to confirm keywords and their features.

• Analytic Tools

Google Analytic Tools are best to get perfect long-tail keywords that work for your targeted audience. Going through your analytics website using Google Analytics 4 can provide the best keywords and drive even more traffic to your website. 

How to use longtail keywords

You can ask yourself the question ‘how to use longtail keywords’ and get answers like these: 

• Website content
• Landing pages
• PPC Campaigns
• Blogs and Articles
• Newsletters and Quora

The above responses are correct if you take into account the following things while considering how to use longtail keywords. 

• Targeting several longtail keywords on your web pages
• Considering what your buyer’s persona and sales funnel
• Create original content for your online appearance whether it is blog or website content
• If you have content optimize it as per the longtail keywords.

With the help of an SEO agency in Dubai, you can incorporate ranking, and specific longtail keywords for the best SERP results as well as higher engagement. Their professional expertise gives your business an opportunity to get more sales, conversions, engagement and authority.