Master Your Keywords: A 15-Type Checklist [SEO 2024]

Website owners do invest in several resources and tools to increase their online visibility when a potential lead searches for their name or similar interests. Applying SEO principles to improve your SERP ranking and online visibility is crucial. What are the type of keywords do you need to do better SEO? keywords are words that imply the whole content idea in a nutshell or the most important words related to a subject, those which you type into a search engine to find the information you require. Types of keywords in SEO vary depending on several aspects. Understanding and mastering keywords is necessary because searchers are googling something new every day or they are looking at a thing in a new way. This is where keyword research gets its prominence. 

Why types of keywords matter

Keywords are classified into several categories and with the help of the top 10 keyword research tools differentiation is a piece of cake. Google SEO tool, Moz Keyword Explorer and Keyword tool are some pertinent examples of tools. An effective SEO needs a meticulous selection of keywords and the right use to increase online visibility. These types of keywords are important because people use them to find out the information they require. Quite simply,  without a clear understanding of how many types of keywords exist to include in your content has no value. 

How many types of keywords exist

Many SEO practitioners answer the question of how many types of keywords are needed in different ways. Generally, more than fifteen keywords exist to get a high ranking for your content. In some ways, the search engine is like a well-trained dog that fetch what you want. SERP loves more keywords. To be a better content provider you have to master the following keywords thoroughly. 

Fundamental Keywords

As the name suggests, as you kick off your website operations you start researching fundamental keywords: they are keywords that allow you to see a bird’s eye view of the content you need to include. 

1. Seed Keywords – Summarise a vast topic in general. You determine the niche, and the main topic and find out the best appropriate words that best describe your content.

Match Type Keywords

This type are mostly used in Pay Per Click. 

2. Broad Match – Almost similar to matching your selected keyword or it has a related meaning. It allows you to get a wide search and get multiple views on a specific topic.

3. Exact Match – Queries are exact matches for your keyword and can be used to get a ranking for targeted keywords.

4. Phrase Match – These are keywords which appear on a web page with additional words before and after the exact keyword you are trying to rank on.

Searchers Intent-based Keywords

As the name advocates searcher’s goal is attained with these intent-based keywords. Getting an intent-based keyword requires patience and time as you need to dig deeper using different types of keywords in SEO along with keyword modifiers and search intent filters. 

5. Transactional – When a user searches transactional types of keywords they want to make a purchase right away and search services or products on their mind. These keywords appear on landing pages and intended for conversion. Examples of transactional keywords subscription, downloading a research paper and completing a Netflix sign-up.

6. Commercial – Commercial Keywords are keywords that specifically include brand names. For example,  kindle book purchase and LG laptop price.

7. Navigational – Navigational keywords are keywords you type with a specific location to land on. Examples of Navigation keywords are when you search for a specific product or service name, website name and brand name.

8. Informational – It’s purely for informational purposes and not for any monetary transaction. Examples for tips for a healthy diet, how to make a chicken 65, Who is Madhav Gadgil.

Length of Keywords

You can conduct a keyword search by length of keywords. Either long-tail or short-tail. How many types of keywords you can fetch using ‘keywords by length’? As many as you want. Based on search volume and greater competition, it is easy to fetch short-tail as well as long-tail keywords for SEO purposes. 

9. Long-tail Keywords – The analysis of the importance of long-tail keywords on a website cannot be overlooked as online visibility driven by long-tail keywords is impeccable. Examples of long-tail keywords are chocolate shop near me, the best beauty shop near me, digital marketing in Eranulam, house for rent near me and types of chicken curry recipes.

10. Short-tail Keywords – Short-tail keywords are small phrases incomplete compared to long-tail keywords. These types of keywords in SEO are used by  SEO professionals to get high rankings although they have high competition and voluminous searches every day. Examples of short-tail keywords are digital marketing, house for rent, chocolate cake and chicken curry.

Keywords by Brand

This type of keyword reflect brand queries.

11. Branded Keywords – Want to educate or inform about your brand? You need branded keywords which contain ‘Your brand name’.For example, Gtech Digital marketing services, Alibab sales, Amazon Black Friday Sale and Italics web development company in India. These certainly improve your CTR rates, conversions and content engagement if you optimize it for local SEO, meta tags as well as social media channels.

12. Non-branded keywords – When you include non-branded keywords, your customer can go anywhere else as others also have the chance to get more ranking with these non-branded keywords. These keywords are general and help your business determine the search intent by seeing a great number of searches. Determine non-branded keywords from scratch with the help of any paid, legit SEO keyword research tool.

Keywords by content

Content needs primary and secondary keywords anyway. These are primary and secondary targets of a particular content. This blog post contains keywords by content as well as long-tail keywords. For example keywords by content best chicken recipes, Best mall in UAE and best beauty salons near my home. 

13. Primary Keywords – The main keyword you want to rank on your SERP results by relevance, search intent and business value. These keywords are your prime target on a particular webpage.

14. Secondary Keywords – Secondary keywords are incorporated into your SERp pages because they are related to your web pages or secondary target.

15. Other important keywords or semantic Keywords – As the name implies, these are keywords or words with similar meanings to primary and secondary keywords. They are best to use in your content to help Google as well as readers understand the context of the content.

Summary

We hope after reading or skimming the blog, you’ve answered that ‘What are the type of keywords’. A renowned search Engine optimisation service provider in Dubai enables your business to rank high using different types of keywords in content at the right place. They know your website is a success if you get intended online attention and top ranking when prospects search for your services or products. If you let these SEO professionals help you with SEO keyword research with ChatGPT it comes with strong prompts to get vivid types of keywords in SEO