The Pros & Cons of AI Automation Tools In SEO: How Much Is Too Much?

Artificial Intelligence (AI) is revolutionizing the world around us depending on where it is applied. Day by day, many companies are introducing new AI-based tools to make writing effective and streamlined for digital marketers, content creators, and businessmen. The scope of AI automation in SEO and writing is enormous. Managing complex ideas and extensive information will be a piece of cake. In this blog, you will see the Pros and cons of AI-generated content vs. human-written content and how to leverage AI automation in SEO. 

AI’s impact on Automated SEO tasks

AI has made a tremendous impact on SEO and its several tasks such as keyword research, technical SEO, content optimization and content creation. The automation capability of AI is a boon for SEO professionals as it promotes time-saving, less effort and a streamlined process. Despite the vertical and size of your business, you can use AI-enabled systems to automate SEO tasks.

How AI Tools Used in SEO

The best AI SEO tools have been utilized by digital marketing professionals to execute the following tasks:

Content generation and optimization

Both ideating and optimizing content a voluminous tasks for digital marketing agency and professionals. The advent of chatGPT and other automatic tools such as SEO.AI and Grammarly made a significant leap in content creation. How much AI is too much for SEO content generation needs to be reflected on your own because the benefits always outnumber the cons. Idea generation, content structuring, editing and so many areas of content creation can be easily tackled with powerful SEO automation tools. 

Keyword research and analysis

Keyword research and analysis get a new definition with SEO automation tools. Employing an AI tool dramatically elevates keyword research as it can facilitate competitor keyword analysis, recent trends in keywords, opportunities, content gaps, keyword clustering and so on. 

Technical SEO

Technical SEO refers to the technical aspects of your website such as anchor text and schema markup. Conducting a technical SEO audit as well as generating an automatic XML sitemap can be easily attained with AI SEO automation tools.

Although AI is extensively used in SEO, the technology’s pros and cons of AI in SEO need to be considered before utilizing tools for your marketing needs. 

Examples of AI SEO automation tools

• Semrush Copilot
• Scale Nut
• MarketMuse
• Alli AI
• OutRanking 
• Jasper
• Surfer SEO

Pros and cons of AI in SEO 

We have understood the widespread use and relevance of AI-enabled tools and technologies in search engine optimization. Before contemplating any AI SEO tool, you need to clearly understand the pros and cons of AI in SEO. 

Advantages of using AI tools

There are different types of AI automation tools available and the advantages of these tools can be pointed out as follows:

• Enormous speed – The speed of AI tools is spectacular. It saves a lot of your time as the whole process of executing an SEO task is fully automated. For instance, if you need to write content on a given topic, an AI tool can make it happen within an hour from ideating to editing. If you have an approaching deadline, a high volume of content creation can be obtained easily. 

• Cost-effective – Before the introduction of AI tools, everything needed to be created and executed by manual expertise. But things have changed. AI SEO tools assist or surpass humans in terms of processes, writing, and research in SEO. Therefore, the use of AI SEO tools is cost-effective and time-saving for your business. For instance, conducting a technical SEO audit. With an AI SEO audit tool, it can be executed within minutes. 

• Creative muse – In SEO, being creative all the time may not be easy. AI SEO tools can install and inculcate a creative spark in your team by analyzing data from different angles as well as the past history of your content marketing efforts; so that you can pinpoint the pain points and craft a compelling copy. For example, to generate blog topics for a month.

• Easily scalable – SEO AI tools can be easily scaled up or scaled down as per your unique business demands despite the SEO task. AI tools can look at various kinds of data in depth or length as per the requisites. 

Disadvantages of using AI tools

Accuracy 

AI tools are known for their enormous speed but it never meets the accuracy of a human being.  For instance, There is a considerable difference between AI-generated content vs. human-written content. The quality and accuracy of the results of SEO significantly vary and you need to use human expertise to verify the results before finalizing it.

AI feel

AI tools result in artificial feel because the tools may never look into the minute details and context. This problem persists in writing tools for content generation. When you use SEO tools, it is important to cross check the final outcome to meet your efforts or add a human touch to make it original.

Overreliance on AI tools

Over reliance on AI tools can be a real problem for SEO. Even though AI tools have many pros, human intervention and expertise is still needed. Overdependence on AI contributes to a myriad of problems in SEO as you cannot resonate with the newest SEO trends and algorithm updates. 

High cost

AI-powered SEO tools can be an expensive investment for you. It will be a problem if you have a constrained budget or if you are a budding business. Moreover, the periodic maintenance of the AI system is time-consuming and cost incurring. 

How much AI is too much for SEO?

The answer depends on several factors such as how extensively your business relies on AI tools, how often you use AI tools, and the extent of interference of human expertise along with AI use. There is a significant difference between human intelligence and machine intelligence and the difference will be evident when you use an AI tool.  AI automation in SEO will continue to exert its influence but it’s up to you to choose to what extent these tools can be employed in one’s work. The pros and cons of AI in SEO regarding your business also need to be weighed before making a decision. Whatever choice you make in the end there will be debate about AI vs. human expertise.