Reliable Information System: How Google Ranks Trustworthy Sources In Search

Quality of the content has become a necessity for your readers and search engines like Google. Google wants to help real people with real pain points by providing quality content. The quality of the content on your site matters to your leads and conversions. They want to have a long-lasting business relationship with a brand that meets content quality. As you know there is a flood of information and websites created by businesses are sky-rocketing. Therefore, you need to understand how the search giant, Google penalizes bad content and how it rewards trustworthy sources in content. One thing is certain, every business which has an online presence needs to contemplate how to write undetectable AI content.

Content everywhere: Good or bad

Content is consumed by many people and having good content has its own advantages. Good and superior content grabs the attention of search engines as well as searchers alike. Being a website owner, how can you write content that has good quality? How can you figure out the quality of content? Read on. 

Content allows your target to get the information they need depending on their position in the sales funnel. Through skimming, they will get what they are looking for. The information is absolutely useful, they will come back for you to get advice and slowly become your favorites. So, you got an idea about good content meaning. 

On the other hand, you may think about what is low-quality content means for your business. This type of content does not care for the pain points and actual position of a target in the sales funnel. It lacks originality, uniqueness, and relevance; while reading a few lines searcher disappears. Apart from searchers, Google also penalizes unoriginal and disorganized content at any cost. For example, content written by someone with no experience and competence in the subject area. 

So, it is best to avoid low-quality content that is copied, poorly researched, and has no ultimate value for the end-user.  Google loves those who take time to create content thinking of the immense benefits for the end-user. Next, the heading will discuss how Google ranks a reliable information system. 

Reliable information system

Reliable information systems are a set of resources to determine the quality of the web page, especially content. These comprise search features, fact checks, content advisories, and ranking systems. This Google ranking system for content is inevitable to help search engines determine trustworthy content other than E-E-A-T. 

E-E-A-T Google page quality rating

You have heard the term ‘E-E-A-T Google page quality rating’ – high-quality pages have the appropriate level of E-E-A-T. Experience, expertise, authoritativeness, and trustworthiness are the components of an E-E-A.T. Generally determine how relevant and how high the quality of the web page while taking into account other features such as navigation, the proportion of the main content, the purpose of the web page and experience of the writer or the website. What is content quality for you might not be the answer for another business. It depends on what your business deals with and high-quality content can be created by accomplished writers with first-hand experience. 

• Expertise is regarded as a positive quality signal
• E-E-A-T aspects add trust to the business
• Bespoke content creation
• There will be no misinformation and is fact-checked
• No room for copied or low-quality content
• There will be no place for duplicate content
• The content does not contain keyword stuffing and is well-structured
• Quality of the page in terms of speed & engagement

Remember, E-E-A-T is not a direct ranking factor but a key concept for content quality. Always consider how Google treats quality content, E-E-A-T will be the first option. Either these four concepts are not measurable in metrics. You need to build it bit by bit and then you can earn it.

The benefits of trustworthy sources in content

• Inculcate trust for your brand – Trustworthy content consumption sends signals to the searcher that they can rely on your brand for similar pain points, resulting in ultimately favorable buying decisions.

• Retain brand awareness and brand equity – Increase your brand’s perception

through good content supply whether it is your social media handles, blogs, articles, third-party collaborations, or website. 

• Leap in website traffic – Your website traffic will be steadily increasing in number because of your consideration of how Google treats quality content

• Increase in social proof – Social proof helps your business in many ways. If the website contains valuable information that they cannot find elsewhere, certainly they will share it with friends, family, and acquaintances. Social proof is said to be invaluable in today’s world.

• SERP visibility will be top – Getting a top SERP result is directly linked to understanding good content meaning. Engaging and fresh content ranks most.

How to write quality content

What is content quality? We have already seen an answer to this question E-E-A-T and there are other many ways to create quality content:

• Write content according to search intent
• Consider the target’s stage in the sales funnel
• Use visuals and videos
• Research the topic thoroughly
• Address points of customers
• Give a specific answer to frequently asked questions

What is quality content for your business? It may not align with Google standards.  It is not too late to make amendments to website content and drive desired traffic and leads you deserve. To get a fair idea about the current content on your site, you may ask these questions:

• Who created the content?
• Which are the sources used?
• What authority do they have?

Content is the best weapon to increase awareness and brand exposure. A top digital marketing agency in UAE can be a great help if you are struggling to differentiate what is quality content and what is low-quality content. Negative and incorrect information can be serious especially true for websites dealing with happiness, health, financial stability, and security; as all these areas affect money or life. Reaching out to content marketers and experts helps in publishing content everywhere without thinking how Google treat quality content.