SEO Content Audit: Step-by-Step Ultimate Guide

SEO audits are the best way to understand your website’s performance. By conducting an SEO audit, you can understand SEO practices’ benefits. Many kinds of SEO audits are available to try, and each has many benefits. In this blog, you will understand different types of SEO audits, and from the list, you can choose the best ones. Besides, you will learn the best SEO audit tools.

What does SEO audit mean?

SEO is essential for businesses to thrive online in the world of websites. Understanding how SEO audits work and what your business requires to do an SEO audit is an important step to harness SEO’s marketing power. Businesses conduct SEO audits to determine certain results and create strategies to attain new ones based on the findings. Whether you have a small-scale business or a large-scale, a content marketing audit is a must for every business’s growth strategy.

Types of SEO audits

1. Technical SEO audit – Technical SEO audit refers to checking your website’s technical aspects of your website. Performance metrics such as speed, security, navigation, and page loading speed are targeted to identify if any attributes need a fix or elimination. What happens if you fail to determine the benefits of a technical SEO audit just like an SEO content audit? Your online exposure and brand identity will suffer as clearing technical aspects linked to credibility and trustworthiness online.

When to opt for a technical SEO audit?

• Your website is pretty new
• It has gone through a revamp or changed structure
• You have refreshed the content

Technical SEO audit tools

These are the most famous SEO tools you can rely on. Each tool provides easy navigation, and a ready template and recommends solutions for issues. In-built attributes are helpful to identify problems and solve them. You need to use the paid version to get the maximum benefit from the platform. 

• SE ranking
• Screaming Frog 
• Semrush 
• Google search console
• Moz 
• Ahrefs
• Serpstat
• Lighthouse
• Mobile Usability
• SEO browser

2. SEO content audit – The SEO content audit checklist is a must-have if you are just starting out or established a long time ago. It primarily focuses on the content and finds ways to improve the content by analyzing it with an SEO content audit checklist. Such an audit may reveal areas for improvement. Besides, it also checks the cohesiveness, quality, and search intent optimization of the content in terms of page. Most of the time, an SEO content marketing audit template suggests refreshing and creating content to the core.

SEO content audit checklist

Usually, an SEO content audit checklist contains the following:

• Overall content performance
• Inclusion of target keywords
• Audit content for backlinks
• Fix duplicate content issues
• Indexing
• Page speed
• Meta tags
• Check content quality
• Ensure a content repository

3. On-page SEO audit – On-page SEO audit ensures all on-page elements such as headers, footers, content, navigation, meta tags, image optimization, mobile friendliness, URL, and internal links are included on your website as intended to be. SEOptimer, SEOmator, and Ahrefs are tools to be used for on-page SEO audits. Content marketing audit templates comprise an on-page SEO audit and you may need help from a veteran professional.

On-page SEO audit tools

• SEoptimer – SEoptimer is an SEO auditing tool that focuses on the on-page attributes of the website. Famous businesses Deloitte, Shopify, and Ogilvy use the service of SEoptimer. 
• SEomator – SEOmator is a tool that stands out providing ranktracker, backlink explorer, and keyword research. Any guide to SEO content audit needs a tool like this one for a complete analysis. 
• Ahrefs – Ahrefs is an easy-to-use SEO auditing tool that showcases several issues on your website. The site boasts it can solve more than 170 issues in one go. A little time and effort provide great insights. For example, the tool provides recommendations so that you can tackle one by one as you go. 

4. Local SEO audit – Local SEO audit is the core SEO content management methodology that your business needs. Your business needs to reach out locally and a local SEO audit reveals the effectiveness of a local SEO campaign. People from nearby locations need to know you are providing the exemplary service that they are searching for. If your website lacks local pages and location-based service pages targeting local keywords, you can start writing content to boost local SEO ranking. Though it is relatively smaller and cheaper, Local SEO audit suggests many areas of improvement. This includes Google My Business optimization, keyword research for local SEO, on-page SEO best practices for local SEO, consistent citation, domain authority, and quality of backlinks. 

Local SEO audit tools

• Google search console – How well your local SEO performs can be easily determined with a Google search console. It points out areas of improvement by making reports. A site map and some analyzing queries are only required from your path. 
• Semrush Local – SemRush Local is designed in a way that the platform manages your online presence on every platform. 
• Bright Local – Bright Local is an SEO audit tool that provides SEO audit services for small as well as big businesses. It is perfectly fine-tuned to reach out to target people and you will get to know ratings, reviews, and fully automated reports. 
• Localo – Free AI-powered website builder is the specialty of Localo. It segregates data from various sets and diagnoses it closely to provide actual feedback.

So, you have understood the relevance of having a content marketing audit template at hand to get maximum results from search engine optimization. If you are unsure whether your website needs an SEO audit and what kind of procedures you need to follow, you can hire a search engine optimization agency near your business. 

SEO Audit Services in Dubai is a renowned name that your business can rely on. Experts conduct SEO content audits to understand if there are any changes, modifications or eliminations for on-page SEO as well as off-page SEO. There will always be room for improvement in determining your site’s ranking position but types of SEO audits can help. For example, you may require a guide to SEO content audit.