SEO Glossary: All-Time 100+ SEO Terms To Know In 2025

Search Engine Optimization is a term you frequently hear and knowing all about can seem a little intimidating. If you are an SEO professional or businessman who wants to better understand what you do; perhaps employing SEO tactics or elucidating your SEO needs to someone, this blog post is just for you. In this blog, you will get to know a list of SEO glossary and top SEO terms to know in 2025.

The Importance of SEO Glossary

Any beginners guide to SEO is incomplete without pointing out the list of SEO glossary. An SEO glossary is a long list of a glossary that contains relevant and most important SEO-related terms. Top 100 SEO terms is a hot topic in digital marketing nowadays. Knowing a comprehensive list aside near you is a key advantage and a plus point because you will not feel any strangeness or awkwardness hearing them very soon. Moreover, if you have any confusion regarding the terms, you can just use these top SEO terms to know.

SEO Glossary

First of all, you need to understand what SEO stands for. SEO is the abbreviation of search engine optimization that deals with escalating your website’s place on SERP results. Many other terms come under what is digital marketing and how does it work. You can give close attention to the top 100 SEO terms and better communicate with your marketing team. 

Top 100 SEO terms

Beginner’s  SEO terms

Top SEO terms to know first of all comprise these general terms in SEO.

1. SERP ranking – The chronological ranking in which search results appear before users on results pages.
2. Search Query – A question that typed into a search bar
3. Above the fold – Above the fold is a content that appears first on a website
4. Alt text – It is a description of the images used on the website
5. Anchor Text – It explains the linked page in a URL and Google crawls it.
6. Algorithm – A computerized mechanism used by search engines to provide a seamless search experience for the end-user
7. Backlinks – It is an inbound link.
8. Internal links – Links within your website. For instance, from a blog to a landing page
9. External links – External links are links from your website to another website and are also known as outbound links.
10. Keywords – Words target audience type on Google when it comes to a business or service.
11. Keyword Research – Tools are available to find out the best search terms as well as popular keyword target types when they search for a business or service.
12. Keyword Difficulty – How difficult will be a specific keyword to get into ranking?
13. Keyword Density – Percentage of total keywords on a page
14. Keyword stuffing – Overstress of many keywords on a single page
15. Long-tail keyword – A specific keyword searchers type when they want to seriously buy a product or service.
16. Branded keywords – keywords that contain a brand’s specific name
17. Title tag – The title of the web page that appears as an HTML tag
18. Headings – Heading tags 1 to 6 help users digest content in an easier way
19. Meta tags  – HTML tags provide a concise description of the page
20. Organic Search results – Non-paid search results your website gets from SEO.
21. Search volume – Average number of times a keyword gets searched in a month
22. Blog – Blog a webpage that has articles on various topics related to the business
23. Bounce rate – A sudden loss of visitors after they land on a website
24. Sitemap – A file that lists all web pages of the website
25. CTR – Clicks gain from a paid campaign to a website
26. Conversion – when a user makes a purchase or signs a form or anything that sparks interest.
27. Content SEO – The process of creating and optimizing content on website and other media
28. Page speed – How long it takes to load your web page on a server.
29. Domain – The exact web address of a particular website.

Specific SEO terms

1. Authority – How reliable is a website
2. E-E-A-T – Quality content has E-E-A-T attributes
3. Banner Blindness – A prejudice against users as they avoid the usual banner ads that appear after a web page opens
4. Behavioral targeting – Past interactions with a brand considered before proposing ads to a target
5. Canonical tags – Reliable address of the web page including  a URL
6. Duplicate content – Similar content on another page on the same website
7. Google webmaster guidelines – A parameter of guidelines Google uses to rank a website
8. Bots – Programs for indexing and analyzing web pages
9. Breadcrumbs – A trail that shows the current webpage hierarchy on a website
10. Google Search Console – A free website monitoring and optimization tool from Google
11. Analytics – Different paid and free tools are used to analyze different aspects of SEO
12. Whitehat SEO – Ethical practices to improve SERP ranking
13. Blackhat SEO – Unethical practices to improve SERP ranking
14. 404 error – Website cannot show requested webpage
15. 301 Direct  – An indicator of removal of the location of a page to somewhere on a website
16. Cache – A collection of temporary information to have a faster search experience
17. Crawler – A program for indexing other websites
18. CSS files – It stands for cascading style sheets that contain information about content display
19. Do follow – A hyperlink that acts as a quality indicator for Google
20. No follow – A hyperlink that indicates avoiding a particular web page.
21. Snippets – Trails of web page
22. Landing page – Service or product pages with specific keywords

Technical SEO terms

Top SEO terms to know as a business are not limited to the above list but comprise technical SEO terms.

1. Robot text file – A file that helps Google to avoid specific parts of a website.
2. Mobile-first indexing – your website must be accessible from a mobile just like a desktop computer. Google considers mobile experience vital to SERP ranking.
3. HTML Tags – HTML tags divide a web page into meaningful sections
4. Schema Markup – Additional information can be gained from schema Markup about a website.
5. Domain authority – It is a parameter put forward to understand and determine website ranking capability.
6. Link Juice – It is all about the equity of links from one website to another.
7. SSL – It is all about security
8. Lazy loading – A metric to boost page loading speed
9. PPC – Paid ads on SERP pages
10. Rank Brain – Part of Google’s algorithm

SEO glossary 2025 covers more than these SEO terms but the point is to familiarize yourself with these terms as much as you can so you will never feel bewildered or inept. Stating all the terms related to SEO is not a practical thing we can do. Therefore, to get the maximum number of SEO terms as well as learn their application, you can seek the expertise of a search engine optimization agency in Dubai