Social Media Marketing Best Practices: How To Drive Engagement

Using social media is fun and entertaining for many but for you it’s a matter of business. Social media are of different kinds and every day the list goes on and despite the differences, businesses love using it to get the right engagement and traffic. A lack of consistent social media handles and social media promotion strategies is seen as a bad omen in the business sphere. There is a big difference between having one and having a tailored social media to publicize your business activities. In this blog, you will gain awareness of the best social media promotion strategy and best practices to drive engagement.

Is engagement a powerful metric?

Your social media strategy centers on engagement, leads, and conversions. Various attributes create a good engagement such as quality of feedback, comments, social proof, and quantity of user-generated content. Your engagement statistics reveal so much about your brand. For instance, is your brand equity higher than competitors, Is your social media content generating user-generated content and how do you stand out among competitors? You should worry about how to write an engaging blog post as content consumption as well as sharing imply how well-immersed your target audience is with your posts. In short, social media engagement is indeed a powerful metric for a brand’s success. Generally, engagement comprises likes, shares, comments, reviews, CTRs, and followers. Facebook, X, YouTube, Snapchat, TikTok, Instagram, and WhatsApp are prominent social media channels with high engagement respectively.

Why stress on engagement?

Help you to have a thriving online community
Increased relationship quality within your community
Help you experience quality interactions
Gain brand equity and brand awareness

Top traits of a business that gets a high engagement ratio

Frequently interacts with followers
Responds timely to inquiries or comments
Encourages conversations or opinion exchange with others
Provides sufficient information
Provides information at the right level
Encourages social sharing

Best Practices for Engagement

Every social media promotion strategy aims for higher engagement. Getting the attention your business deserves is a mighty task as everyone, including your competitors, is doing the same. Still, there are ways to optimize your content on social media to grab notice of prospects or customers.

Let your readers find what they want in an interesting way

You may notice that your posts contain valuable information but there is no engagement. It is because the information is presented in a way that readers do not want to read. So, you need to find an angle that persuades your reader to delve into the post fully.

Use concise and plenty of videos

No one wants to comprehend by text alone and you need to include plenty of videos in your social media posts. Your videos must be concise, relevant, and converge with the desired business goal. For example, you are educating about a service or generating leads for the business. Another tactic, switch to different video formats to retain fun and newness. You need to learn more about video marketing guides to make good use of all of these strategies.

Stick to a posting schedule and know the best time

Each social media handle must be published at a set time every week and you can research the best time of the day to maximize the engagement ratio. You need to check your social media strategy template and always stick to a publishing schedule. Publishing is a privilege and you need to use it wisely.

Deploy appropriate images

Deploying high-quality images in your social media marketing strategy proves to be worthy for many enterprises. In this way, you can retain more people and persuade them to buy products or services. Images tell a story or a point more effectively than a few words. The balance is the key as you cannot completely depend on images for social media marketing strategy.

Effective use of UGC

Effective use of user-generated content and posting the best ones on your social media handle is an important aspect of a social media marketing strategy. User-generated content is the by-product of quality content published on social media. For example, you may get critical accolades and helpful suggestions.

Your target responds, likes and shares posts they love and often leave praising opinions about their experience with your brand. The best example of a social media strategy of this kind would be Coca-Cola’s “Share a Cok and Song” campaign featuring your bespoke name and song.

Connect personally

Whatever you create and publish on social media needs to touch a personal level. Try to tell a story on your social media and hit the pain point of your target emotionally. Remember, people understand who you are but they need to understand what your brand means to them.

Reuse your existing blog content

Reuse your existing blog content by adding or eliminating content to repurpose and share it on social media. It saves your resources such as time and effort to create brand new content elucidating the same topic.

Choose your content formats

Choosing interactive content formats is a helpful tactic that allows your target audience to interact with your polls, surveys, contests, and quizzes. Interactive content will increase engagement and the target is more likely to buy from your products and services. Besides, provide exclusive content and product samples for your prospects.

Utilize the power of stories

Make room for stories in your social media strategy template as vivid memories always stay on your target’s mind. When you post content write a story in a few words.

People and businesses love investing in social media channels. For businesses, it is the best way to interact with their prospects and customers. Any interaction, review, comment, feedback, suggestion, and overall customer experience offline and online are key parts of customer engagement. Any kind of engagement will have a profound effect on your brand and products.

Being a renowned top digital marketing agency in Dubai, we help businesses like yours to get a boost in engagement by blending top content that resonates with your target audience.

GTECH’s social media marketing experts can elevate your social media handle for better engagement. Our team uses various types of digital marketing channels to drive your business’s engagement.