Stop Leaking Leads! How To Fix Leaky Funnel And Boost Conversions

At any cost, being a businessman your ultimate aim is to increase marketing efforts and sales time. It’s presumed that the more sales calls you have more money will be in your pocket. But what if all your hard work goes in vain as you experience a great sales funnel leakage in your sales funnel. You are well aware that if it persists, you will lose many potential leads. In this blog, we will determine how to identify leaks in the sales funnel and boost your conversion rates. 

What is a sales funnel in digital marketing?

What is a sales funnel in digital marketing? Before delving into what is a conversion funnel leak, you need to be familiar with this. It is an imaginary or theoretical funnel where you track your potential customer’s journey from initial contact and purchasing with your brand. It is also known as conversion or marketing funnel. The sales funnel has several variations depending on the business type and how your team track and manage lead generation. Most of the time, you just do not know the sales funnel you currently at hand is leaky. Otherwise, you would have searched how to fix a leaky sales funnel right away. 

Sales funnel leakage

 A sales funnel leak in your marketing simply means your current sales funnel is not bringing any potential leads. On the other hand, many leads are lost in several stages of the marketing funnel so you should know how to fix a leaky sales funnel. Then, what is a marketing funnel do to your business? Zero leads or unqualified leads. You may lose a potential customer at the awareness stage which is the initial contact or lose a qualified lead in the middle of the funnel due to a multitude of reasons. 

Possible reasons for a leaky sales funnel

Your team might be wondering about the possible causes of a leaky sales funnel and how to identify leaks in the sales funnel. Looking for these sources of leaks will certainly help you: 

• Lack of CTAs or appropriate CTAs – When a potential lead visits, you need to provide them to a destination you have fixed to make a conversion.
• Compelling and original content – Compelling and unique content that persuades and tackles the pain points of each stage of a buyer persona is necessary.
• Poor navigation – If your website has poor navigation or takes lots of time to load, eventually a qualified lead would leave your site and land somewhere else.
• Avoid Sales Bias – You need to avoid sales bias and make earnest attempt to reach out target even if it coming from PPC ads.
• Missing Data -Poor documentation of contact information leads to missing a lead.
• Poor targeting – If your target is not defined, you will only get unwanted traffic that leads to zero leads, because the leads are not good enough.
• Lack of persistence – To get a proper lead needs persistence from the part of the sales team. If follow-up is delayed or missed, the lead will never come back to you as the purchase decisions require more calls and follow-ups.
• Poor User Interface – UI mistakes that impact your conversions cannot overlooked as interactive elements help in navigation.
• Lack of poor workflow – A good flow of operation workflow is another reason you have a leaky funnel optimization requisite.

How a leaky Sales Funnel affects Business

How to prevent sales funnel leakage is an important question you need to tackle, otherwise your business will be experiencing these demerits along the way:

• Lower conversions – Your business will never get high conversion rates for your products and services.
• Waste of human power and resources – Your efforts of the sales and marketing team will be in vain
• Lose of potential buyers – Losing qualified leads causes a high drop in potential buyers for your brand.

Leaky funnel optimization

Leaky funnel optimization is the next step your marketing team needs to do. Letting your leads fall out from the sales funnel hurts your brand equity, sales calls, profit margin and engagement. What is a conversion funnel leak tackling? It is applying proven tactics to your sales funnel to avoid further lead leakage. The following methods will help your lead-generation efforts. 

• Get a good picture of the conversion rates at all stages

Aligning sales as per your envision is rocket science if you do not know your conversion rates at each stage because knowing your actual conversion rates provides insight into where you lose customers in the end. Besides, it shows the marketing efforts of your sales team and marketing. 

• Check trends and performance of your marketing  & sales

It is essential to check the trends and performance of your marketing team over some time to understand how to prevent sales funnel leakage. Besides, you get insight into any lines of demotivation or unskilled tactics towards lead generation strategy. With this information, you can better advocate team regarding the changes that need to be made.

• Strengthen your marketing department

Lead generation is an amalgamation of shared hard work of sales and marketing. Strengthening your marketing team and increasing their contribution is a win-win for your business. Cohesive working leads to gaining more leads and paying customers. 

• Followup on sales calls must be conducted on time

Following up on leads and tracking the updates must be conducted on time. Often what happens is your team members on sales may not know what to do individually. Therefore, splitting tasks once a lead comes in is the best way to keep everything on track. For example, you can ask who routes the leads and do the follow-ups.

• Effective Targeting

Effective targeting is one answer to how to prevent sales funnel leakage. You need to employ effective targeting for each stage of the marketing funnel such as initial, decision, preference and purchase.

With the help of a qualified PPC agency in Dubai, you can understand how to boost conversions with a marketing funnel. They are experts in elucidating what is a customer journey mapping and how it can improve your existing sales funnel to attract, acquire and nurture leads.