The New Google Analytics 4 Dimensions And Metrics for eCommerce Reports

Google Analytics has incorporated dozens of dimensions or metrics that would help marketers this festive season. The new updates were rolled out as part of the GA4 e-commerce set- up. As part of these updates, new eCommerce dimensions and metrics were added to the customer reports builder.

It is not only creating ga4 e-commerce reports from scratch, it also means that you can edit standard e-commerce reports too.

Why we care

Incorporating this new GA4 e-commerce tracking module will give you a better idea about the campaigns, obtain insights and make data-centric decisions. In due course of time, it would lead to an increase in revenue.

New E-commerce dimensions–

GA4 has the following e-commerce dimensions available in the customs report builder.

• New affiliation
• Item category
• Item brand
• Item category 2
• Item category 3
• Item category 4
• Item category 5
• Item ID
• Item list ID
• Item Location ID
• Item Promotion creative slot
• Item Promotion creative name
• Item List name
• Item list position
• Item variant
• Shopping tier
• Item promotion name

New e-Commerce metrics-

GA4 e-commerce setup has the following metrics that are available in the custom report builder.

• Gross purchase revenue
• Gross item revenue
• Item revenue
• Item refund amount
• Item added to cart
• Item checked out
• Item clicked in promotion
• Item purchased
• Item viewed
• Items viewed in promotion
• Items viewed in the list
• Purchase revenue
• Refund amount
• Shipping amount
• Tax invoice.

Duplicate revenue metrics removed

Apart from the introduction of new GA4 e-commerce metrics and dimensions, Google has gone on to remove the following duplicate revenue metrics

• E commerce revenue
• Event revenue.

The views of Google

In the ga4 e-commerce update, Google has stated on the Google Analytics announcement page

• They recommend updating any explorations using the GA4 e-commerce set-up or event revenue metric in showcasing how to use the purchase revenue metric
• To create explorations and see revenue from e-commerce transactions use Purchase revenue. Existing explorations which use the removed metrics will continue to work but new explorations should be using the new metrics instead.

For more such blogs, Connect with GTECH.