Google Analytics has yet to gain traction among marketers. The notion is that it is awkward, as a few advertisers are a little dissatisfied with the novel programme that has been holding funerals for its predecessor, Universal Analytics. But what are the things I like about Google Analytics? Which four have shaken digital marketers? Below is a list of complaints from the perspective of a poll among the readers. Among them, there are a few that you may relate to.
GA’s user interface was by far the most frustrating issue for the readers. The user interface was criticized as slow and ridiculous.
Another major concern for marketers has been the same-date data delay on GA4. Advertisers are of the opinion that they need to monitor performance regularly and are confused about why the analytics function does not have an option for the same.
Some marketers explain that marketing is not a one-size-fits-all approach. Though some complex strategies may suit some, assessing the basic tools of GA4 is going to waste money and time to understand features that they do not need to use.
With most marketers struggling to figure out GA4, many are asking why Google has not provided educational resources explaining how the new tool works. The marketing team was of the opinion:
The marketers have raised concerns about GA4 data discrepancies. Differences in information have resulted in some worrying that the data being served may not be accurate. This leads to a situation where more and more people are questioning the validity of GA4.
GA4 has proven to be exceedingly tough to use for marketers across the board. Even seasoned advertisers are having difficulty navigating the new site.
Marketers have found the enforced migration of Universal Analytics to GA4 really tough, so it is reassuring to know that the challenge is felt all across the industry.
But irrespective of how difficult the adjustment levels may turn out, search marketing experts feel that it is important to be on board with Google’s latest analytics programme since it is expected to exist for a longer duration of time.
The reaction of people to the GA4 interface would be the same as when the platform changed its interface. People are not keen on change. Though GA4 is customizable, there are a lot of options for getting the reports to visualize information and obtain insights in a meaningful way.
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