The Ultimate Guide To Video Marketing: Create, Publish & Thrive In 2024

The design and execution of video marketing has been a long-time agenda for every marketer in every niche. Despite the size of your business, your content marketing efforts need to include videos, either reproduced or livestream as per the content as well as context. The search giant, Google prefers it and Google video marketing is implemented by many SMEs and startups. 

What is video marketing for your business? Is it about preparing pre-planned types of marketing videos about your services or PPC ads? Or much more. In this blog, we will cover what is video marketing and how can you enter into the world of it with a video marketing guide. Read on.

What is Video Marketing?

The popularity of the keyword ‘what is video marketing’ tells the importance of video in online marketing. Video marketing is not about playing videos about your marketing efforts or explainer videos about services and products. It is more than that. You need to plan, think of the needs of customers and produce the best quality content for your target. It’s a blend of strategy and creativity, primarily used to attract customer’s attention and retain their interest in your brand. If they love your marketing, it will be easier to get more conversions, subscriptions or signups. 

What is a video marketing strategy?

Are you pondering to include videos in your marketing but do not know where to commerce? You need a video marketing strategy. What is a video marketing strategy? It consists of many attributes such as your end goal of a video, planning content, incorporating the best background for the video, suitable multimedia elements and finally telling a story of your brand within a time limit.

If you craft a video without proper direction, you will surely lose content focus and eventually miss your sales and conversions. Do you know how to measure video marketing performance? Every SEO specialist uses certain metrics such as views, downloads, sign-ups and time watched. 

You need to accomplish following goals while thinking about how to create a video marketing campaign.

• Awareness – As per the video marketing guide, this stage creates awareness of your brand and shows people who you are and why your services or products matter to them using video marketing tips.

• Consideration – If you are a heavy-hitter in your industry, you can provide actual knowledge, expertise and solutions to their worries. You can easily shift them to the decision stage.

• Decision – The decision stage is where you convince people about your brand and with good content, you can easily convert them.

• Retention – The retention stage is where you retain your loyal customers. You need to consistently attract their interest in your brand by providing great content.

How to create a video marketing campaign

While thinking about how to create a video marketing campaign, never forget to incorporate the above goals strategically.  Before that, you need to be familiar with the basic things to create a video. 

• Planning is necessary as you need to select a background and if you are a video producer you have an idea about what we are talking about. Besides, you need to determine a ‘home’ for the video. Whether it’s for a landing page or your blog post.

Types of Marketing Videos

Familiarising yourself with types of marketing videos helps you select the best one to meet specific marketing goals. The one thing to recall is you need to employ video SEO in each video you create so that you can harness the power of SEO to reach out to more people. The video marketing guide provides a complete list of types of videos: 

• Explainer videos – As the name suggests, you are explaining to the user about your humble beginning for instance.

• Product Videos – You have a few products at hand and you may create product videos about a premium product or best-selling service to your target.

• Social Videos – Social Videos are ads that are creative, concise and often funny aimed to entertain your buyer persona.

• Educational Videos – Educational videos are helpful guides that you solemnly provide because you are an expert and willing to share your know-how.

• Product Demos – No explanation is required. Most of them are concise and use simple voice-over and animated content.

• Testimonial Videos – Testimonial videos help retain brand equity because they showcase people’s experience with your brand.

Where will you share your videos?

We have seen video marketing metrics to track performance and the types of videos a content marketer can include. Just like understanding how to create a video marketing strategy, you need to know video marketing tips from an SEO agency. 

You have created stunning videos and want to know how to measure video marketing performance. To do this, first, your target needs to see your videos, engage with them and make a decision, so that you can see their views, time watched, downloads and visits. 

Types of campaigns in digital marketing in 2024 by businesses may surprise your marketing team as many create videos out of the box to be viral on the internet. 

Sharing Platforms

• Website – Your website is the foremost place you can play marketing videos of any kind.
• Social Media – You have a professional channel for every social media. Share all your video content with appropriate hashtags on your social media handles to reach out to the target.
• Email – Email is not only for cold-mailing but for sharing valuable yet insightful informative video content with your loyal customers and prospects.

The Benefits of Video Marketing

The benefits of video marketing are vivid and are as follows:

• Higher Engagement

Your target loves seeing video content and is acquainted with your brand and its services or products rather than reading text and scrolling images. 

• Increase the number of loyal ones

Due to multimedia content on video, getting as many eyeballs on the internet is OK if you provide content worth watching.

• Increase your sales

Video content tells stories that connect with your company’s vision every time a person engages and converts.

• Prompting action

Your explainer and product demo video content help you hook customers who search for a specific thing and prompt them to take action right away with apt CTAs. 

Finally, you know the basics and much more about creating videos as part of marketing. A video marketing guide is essential to be successful as a video marketer. You may have ideas about how to create one to fit on your website but the lack of technical know-how can be filled with video SEO services in Dubai.