Tier 1, 2, and 3 Backlinks: What They Are and Why They Matter

When we hear the term tired backlinks recall Google’s penalties on black hat SEO technique. However, the question is whether tired backlinks are a cause for concern when building your backlink profile is debatable. You will discover all about the use of tired backlinks and tier 1 2 3 backlinks. Besides, you will also learn the best-tiered backlink building tips your business can follow.

Tier 1 2 3 backlinks 

What is tired backlink building? It is a compilation of tired links respectively called tier 1, tier 2 and tier 3 just like a pyramid. Here, you are creating backlinks to your website from a variety of sources increasing overall link equity. Backlinks themselves are powerful for Search Engine Optimization and having a strong backlink profile is not an easy thing to achieve in one go. To make things easier, you need to employ several link-building tactics, one of which is tiered backlinks. 

Deep delve into tiered backlinks

Let us clearly understand what is called tiered backlinks. Tiered backlinking is an SEO technique some SEO practitioners employ and it is all about adding links to your backlinks just like a pyramid or tier.   Tier 1 backlinks are super-powerful links that come from reputed websites that are considered to be heavy hitters. Tier 1 backlinks are high-quality backlinks which directly increase your website’s credibility and authenticity. Some of the examples will be guest posts, links from news outlets, links from top educational institutions, famous industry leaders, press releases, renowned directories, citation links and resource page links. 

On the other hand, tier 2 backlinks constitute the credit to tier 1 backlinks and authorise tier 1 links’ credibility. These backlinks have quality but will be less compared to tier 1 backlinks. Some of the examples will be blog posts, social media posts, videos, directory links and infographics.

At last, we have tier 3 backlinks. These are links directly referring to tier 2 and ultimately benefit tier 1 backlinks. The quality of backlinks in tier 3 is comparatively lower than tier 2 backlinks. It also plays a crucial role in passing link equity to tier 1 links. Some of the examples of tier 3 backlinks will be links from unsung directories and forums as well as automated backlinks from tools. 

Is tiered backlink black hat SEO practice?

The answer depends. It can be a No or Yes for several reasons and what type of an SEO practitioner conducts it. As per Google’s Webmaster guidelines, unnatural backlinks get a penalty with the help of updated algorithms. If you are doing it out of an unethical manner, go after the tired 3 level into tier 4. It might be a cause for concern. On the other hand, you can ethically use tiered link-building covering until 3-tier and using the best practices. 

Merits of tiered backlink building 

Tiered backlink building is an effective way to build backlinks for your website. 

You can easily acquire link equity 

Think of your backlinks as signals that lead to your website’s credibility. It is time-consuming to get quality backlinks because you need to pitch renowned websites, write guest blogs or publish some infographics. But it is not always feasible for your business and the time intended to take will be long for a single backlink. 

When you opt for a tiered backlink method, you can use lower-quality backlinks from various sources to high-quality backlinks. In this way, you can enhance the number of backlinks too in a limited timeframe at affordable costs. For example, writing guest posts on lesser-known platforms helps. You can always provide varied link equity towards your tier 1 backlinks. 

Lower risk

If you find many of the backlinks are affecting your website’s backlink profile, it is very easy to remove that particular set of tier backlinks to hinder the penalties and consequences from Google. When you do a backlink SEO audit, you can find out which links perilously affect your website and slash them right away.

Room for experiment

You can easily and effectively acquire backlinks in a tiered backlinks strategy. There is no hard and fast rule about which tools, websites, directories and platforms to use to generate backlinks. For example, SEO backlink building software of any kind would do. It is purely your call and you can stick to a plan after trial and error. As we have seen, you can remove and retrieve links as you want. 

Attain a mix of nofollow and do-follow backlinks

Maintaining a natural-looking, robust backlink profile is a mountainous task for most people. By employing the tiered linking method, you too can build such one. Why do we say so? It is because, in all three tiers of backlinks, you will have unsung, superior and low-quality backlinks as well as an amalgamation of nofollow or dofollow links. In short, you have as many vivid and unique backlinks. 

Best Practices for tiered link building

• Quality and Quantity – When you pitch websites, blogs and famous directories look for quality as well as quantity. Make sure you have a mix of high-quality as well as good backlinks. Just like quality, you should also focus on the quantity of backlinks. 
• Link bait content – Another tactic is used to create link bait content that attracts thought leaders. Comprehensive and highly insightful content that provides the best information attracts more backlinks naturally. For example, controversial content.
• Variety of link types – The inclusion of a variety of link types from various sources is another way to make your link-building profile comprehensive. You can look for high-quality directories to low-quality guest blogging sites to amass diverse backlinks. 
• Outreach mercilessly – Outreaching to the most renowned websites and businesses helps you garner high-quality backlinks even though they are relatively small in number.  
• Create content of various types – You can come up with articles, blogs, infographics, editorials, research papers and insightful studies as original content so that your chance of getting backlinks will be very high. 

Whether to use a tiered build link profile or not depends on various parameters and your current link-building profile. If you are on to enhance your overall backlink profile, tiered link building might be for you. You need to work with the best seo company in dubai and get the results you need.