Top 10 Email Marketing Tools [Free & Paid In 2024]

Email marketing is one of the most cost-effective ways to increase business sales. Even in 2024, this still continues to deliver higher ROI than any other marketing strategy. Email marketing isn’t about just randomly sending some emails and hoping customers will respond to them. There are chances that your mail could directly land in the spam section which isn’t good. But this can be changed by trying out the best email marketing tools to increase your success.

These so-called top email marketing tools essentially allow you to send customized emails to your potential customers based on their needs. But there are so many tools on the web which can be overwhelming for those stepping into this area. But don’t worry as we have compiled a list of the top 10 free email marketing tools that will enhance your marketing efforts and save time and money. So, if you are here for that and want to learn more about email marketing, we have covered that in this article, let’s get started.

Top 10 email marketing tools in 2024

What are the best email marketing tools? Well, that isn’t easy to pinpoint, especially with the growing number of such tools in the digital marketing. But, we have some of the top email marketing tools listed down which will be examined one by one so that you can try them out for your successful marketing campaign:

Mailchimp

Mailchimp is probably one of the best email marketing tools available to choose from. It offers various features that include basic email newsletter templates, A/B testing, and even a built-in CRM to help out with your business. What’s more, you can monitor trends, and track campaign performance to understand audience behaviour.  You can know the number of users who have interacted with your campaign. Above all, the platform offers you the data of customers’ emails in their spam folder so that you can avoid yours from getting there.

Pricing

Mailchimp comes in both free and paid plans that offer various perks:

Free plan: Limited to up to 2,000 subscribers and 10,000 emails/month

Paid plan: Essentials($9/month), Standard ($14.99/month), and Premium ($299/month).

HubSpot

Want a reliable and feature-packed platform to fuel your email marketing funnel? Make it happen with Hubspot, one of the top email marketing tools available. Create personalized, mobile-friendly emails for each recipient, run A/B tests, etc to know the performance of your emails and improve click-through rates. Hubspot comes in a free plan which is limited to 2000 emails per month and a paid plan starting at $45/month, $800/month for Professional, and $3,200/month for Enterprise.

Brevo (formerly Sendinblue) 

Previously known as Sendinblue, Brevo is one of the best email marketing tools for growing businesses. Create personalised email campaigns using a dedicated drag-and-drop builder and customize templates, and designs from scratch. Brevo consists of a free plan of 300 emails per day for unlimited subscribers whereas paid plans start at  $25/month (Lite),  $65/month (Premium), and a custom quote for the Enterprise plan. 

EmailOctopus

Does your business involve the mass sharing of emails? EmailOctopus is what you need for your business needs, providing all essential features to grow your mailing lists. Being one of the free email marketing tools, this comes with an easy-to-use email editor with which you can build HTML, rich, and simple plain text emails. 

Other amazing features include a drag-and-drop interface, and condition-based automation for creating custom onboarding sequences, etc. Pricing starts at $9 per month which allows sending 10,000 emails per month to up to 500 subscribers. A Free plan is also available that supports sending 10,000 emails to 2,500 subscribers.

Moosend

If your business has a small email list, Moonsend is a better alternative as you can send unlimited emails to 1000 subscribers monthly. It offers a segmentation feature that helps increase conversions and email open rates. Opening a Moonsend account gives you access to its robust reporting and analytics dashboard. This can be used to track and monitor the campaign performance. 

Coming to pricing, Moonsend comes in both free and paid plans. Having a reputation of being the best tools for email marketing, the free plan offers unlimited emails per month to 1000 people and the paid plans start at $8/month (Pro), and a custom plan (Enterprise).

SalesForce

The list of email marketing tools cannot be completed without SalesForce, the premium trusted CRM tool for sales. Having a ton of highly useful features that help manage sales, and perform email marketing and comes with several integrations that enhance its functionalities. Key features include customer journey builder, SMS marketing, Ads optimization and more. The pricing starts at $1,000 per month with a 30-day free trial.

Mailjet

If your priority is to build effective email marketing campaigns, then Mailjet is one of the best free email marketing tools that help you with that. The drag-and-drop features make creating personalised email campaigns simpler than ever and in real-time too. Mailjet also offers the capability to integrate the platform into your CRM tool. Not only this helps getting better results but it also makes the whole email marketing process a lot easier. The free plan offers up to 6,000 emails per month whereas the paid plan starts at $8.69 per month

Klaviyo

When it comes to e-commerce brands, Klaviyo has been one of the most popular email marketing tools out there. Known for its wide range of features such as automating email marketing flows, managing omnichannel campaigns, list segmentation, 350+ pre-built integrations, etc. this is one of the must-try best email marketing tools. 

Klaviyo comes with a free and flexible paid plan that is estimated based on the active number of profiles you have. The free plan allows you to send up to 500 monthly emails whereas the paid plans start from $20/month offering 5000 emails to the top-end paid plan of $2315/month which offers 2,000,000 monthly email sends.

Sender 

Still want to know the best free email marketing tools to carry out your marketing strategy? Sender would suit you well. You can create newsletters from scratch by choosing the right set of templates and customizations. The tool supports one-click plugins, and API integrations that make your email marketing campaign a lot easier to manage. Speaking of pricing, the free plan allows you to send 15,000 emails per month to 2,500 subscribers and the paid plan starts at $10 per month for 5,000 subscribers and 60,000 emails per month.

Drip

Another email marketing automation platform specifically built for e-commerce is Drip. Its features include pre-built workflows, an advanced drag-and-drop email builder, advanced audience segmentation, and native integration with 100+ best e-commerce platforms. It also has a specialized analytics feature that lets you know the lead score and lifetime value of each subscriber on your mailing list. The tool offers a 14-day trial and paid plans starting at $39 per month for up to 2,500 email contacts.

Winding up

Understanding and choosing the free email marketing tools for your purpose makes a big difference when it comes to lead generation, budget and business growth. Checking out the various free and paid email marketing tools explained above will give an idea about which one to choose since all of them have their own set of advantages. If you are in doubt, it’s worth trying the free versions of all and knowing which of them suits your business well. Or, you can consult with the best email marketing company in Dubai, GTECH where our team will assist you with ease.