L O A D I N G

While surfing online, people are impatient. Your website might be beautiful and robust but if it takes a long time to load, the bounce rate would be high, fixing a high bounce rate and website loading speed optimization is not rocket science if you consider these aspects. In this blog, you will get to know 10 techniques for website speed optimization. We have collected a list of techniques that improve page speed and applying these will really help. 

website speed optimization techniques
website speed optimization techniques

Website’s page loading

Your target enters your website and once they find it is slow and taking lots of time, they will leave abruptly. They will land on your competitor’s website and get what they want. Slow loading time is always a negative signal for the user and even if your website has the best information it is in vain. On the other hand, if your website meets the loading speed time, visitors get engaged as their interaction increases, and so does their content consumption. For example, Pinterest happened to understand the need to improve website performance and increase the speed of landing pages targeted to the mobile experience. 

Websites contain large amounts of data about your products and services. Readers need to access the information immediately. Having multimedia elements and lots of content increases the size of the website, taking lots of time to load. This will eventually affect user-friendliness. 

If you do not correct page speed optimization, your website goes through these:

  • Decrease rate in traffic
  • Decreased leads and conversions
  • A high bounce rate
  • The position of SERP results

Proven techniques for page speed optimization

  1. HTTP Protocol Optimization

Long response time and transmission delay are the serious catastrophes your target can face while there is high traffic on WWB. Reducing HTTP requests requires effort from your end but it helps in faster page loads. It combines Javascript files and various CSS files. 

  1. Troubleshoot for catastrophes

If you do not know how to improve website performance, your website will remain the same. So, you need to conduct a website audit to figure out what attributes or parts slow down your website. Once you know the causes, you can rectify them with professional help. Google Search Console, Screaming Frog, SE ranking, Semrush, and SEomator are some of the most used website audit tools for page speed optimization. 

  1. Try to fix the major problems 

Generally, website loading speed optimization is based on editing in a content management system for a better user experience. how lazy loading Improve website speed? for example, everybody knows this technique. Maintaining the compatibility of your website all at once will not work for every time. Instead, you need to find out the prominent issues at first and gradually resolve other problems. Speed testing tools are available on the internet and you can test with them. 

  1. Compress images

If your website contains a lot of small images, you can think of compressing and optimizing images to improve page speed. While you compress images, make sure the quality is maintained for the benefit of the reader. TinyPNG is a good tool.

  1. Choose the best web hosting provider

There exist various web hosting providers in UAE and all over the world and it is important to choose one of the best web hosting services of greater quality for your website. So, it will not be a factor for slow loading time. You can delve deep into the physical and virtual infrastructure, company size,  geographical location, and other factors of hosting providers to determine whether to buy from them or not. Besides, depending on the kind of hosting affects the website performance optimization. Dedicated, free, VPS, and shared hosting types are available to choose from.

  1. Enable caching on your site

Local storing of resources will be a great amenity you can ever get by including caching of files for the website. It automatically reduces the Hyper Text Transfer requests thus resulting in faster load time. 

  1. CDN

If your website traffic cannot access the amount of information on your site, it will impact business revenue. Therefore, a replica of web pages can be stored in Content delivery networks. There are multiple advantages of CDN, these are networks of machines delivering content that contain static or dynamic data useful if there is high traffic. Efficient content distribution using CDN is not affordable for every business but it is good to incorporate one for website performance optimization.

  1. Mobile Optimization

Most of your target love accessing information using mobile phones. It is no wonder if the site is not mobile-friendly, people will ghost. Render blocking and lazy loading web development techniques are two important aspects of mobile optimization. Combining your files is also another tactic. Mobile-friendly tests, Google Analytics, SiteCheker,  BrowserStack, and PageSpeed Insights are the tools used to detect the mobile-friendliness of your website. 

  1. Reduce Redirects

Your website will have a lot of redirects if you have added or eliminated certain blog pages, landing pages, and more. Redirects are sheer waste of time for the reader and lots of them are a bad signal for your engagement as well as dwell time

  1. Decrease the inclusion of plugins

Decrease the number of plugins on your websites. Various plugins are good as they contribute to user experience. Pugin add-ons are best used sparingly because their design and functionality can be a hindrance to page speed. How many plugins is too many? too much can slow your web page’s loading time and result in less engagement and a high bounce rate.

First contentful Paint, First input delay, and largest contentful paint are important metrics to measure the website loading speed. If you consider all these factors in regard to website page load speed, it will be worth of effort. 

Website speed optimization is essential when you think of user engagement and conversion rates. Greater usability and navigability can be only achieved with loading speed. The bottleneck of website speed optimization can be challenging if you have no experience and expertise in web design services resulting in engagement and in-depth exploration of your website. With the help of web development services in Dubai, veteran professionals can easily maintain and nurture your website’s core web vitals optimization

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