Top Secrets about Anchor Text (Best Practices for 2025)

Search engine optimization involves optimizing your on-page as well as off-page SEO to increase your SERP ranking. You know the answer to “why are internal links important for SEO”. Regarding on-page SEO several key attributes exist. For instance, internal links. But one of the prominent will be Anchor text. What is anchor text? Any textual part in a hyperlink that is visible and clickable. These texts give search engines a hint about the content of the web page. In this blog, you can explore what is anchor text in detail and Anchor text best practices.

What is anchor text?

As we have seen, it is the clickable part in a URL or hyperlink or a short description of the web page. At first, they were created to help users with navigation from one page to another. They may look like search queries. All businesses understand anchor text pages. In Hyper Text Markup Language, anchor text is denoted with “a” tag. One of the anchor text examples is optimization in SEO due to their capability to provide better insights about the content of the web

< a href=”http://www.facebook.com”>Social network</a>

In this example, the anchor text is ‘social network’, this is because numerous other websites are expressing the same idea. When you search the keyword “ social network” in the search engine, it satisfies the user query, lists the most relevant results, and ranks them as relevant.

What is anchor text in SEO?

What is anchor text in SEO strategy? You understand the importance of search engine optimization for your business and the aim is to be reachable when prospects search terms related to your industry or domain. Having a detailed and to-the-point anchor text example helps overall SEO efforts. The following are specific benefits of anchor text in SEO.

Boost search engine rank to a top-tier

It is possible to increase your SERP ranks with the help of the right anchor text. An anchor text example from a famous website shows just that. The search engine is not human and to rank websites based on relevancy and authority, it needs to decipher the content of your web page, That can be easily accomplished with anchor text optimization.

Elevated user experience

Whether it is Google or you as a business want to provide a seamless user experience for the end user. Anchor text inclusion plays an important role as before opening a webpage they can get an idea about the whole content. Therefore, it saves time and within a flick retrieves information. Especially long pages.

Context and relevance

The context and relevance of the web page can be understood by search engines and users with the help of important keywords and relevant words. The right indexing and crawling are necessary to get a deserved rank on SERP while accentuating the reader’s understanding of the content.

Increased link equity

Link equity matters when it comes to incoming vs outgoing links. Increased link equity can be secured with good anchor text when you include anchor text that provides information in simple words.

Helps in internal linking

Internal linking is the best thing you can do to increase your SERP ranking. Anchor text can be used in internal linking.

Types of anchor text

When you analyse anchor text examples, you can see a lot of different anchor texts. Each has a unique attribute.

Branded – As the name advocates, the anchor text leads to your website’s home page which is the brand page.
Exact match anchor – You have targeted keywords on a page that is exclusively used for anchor text. Anchor text with target keywords helps you rank better in terms of the target keyword.
Partial match anchor text – It is a natural way of writing an anchor text and one of the anchor text best practices. Here, similar phrases or words regarding target keywords are used in anchor text.
Image anchor text – As the name implies, imagery is used to link anchor text.
Naked URL – Here the URL is just copied and used as anchor text. This type of anchor text is most common in articles on a source document.
Good anchor text – Short, simple and to-the-point anchor text that meets the expectations of search engine algorithms as well as human readers.

Anchor text tips

Make it natural
Use of simple words
Include anchor text to relevant web pages

Anchor text best practices

What is anchor text in SEO? It’s an answer you already know. To get that SEO boost from anchor text, you need to follow the best practices for anchor text.

Inclusion of natural links – It is essential to have a natural-looking anchor text and a hyperlink to get a good SERP ranking. Seamless fitting of anchor text has great value in terms of readability and discoverability. Out-of-the-box explaining sentences have no place just like condensed link volume in a hyperink.
Make it concise – Concise yet powerful anchor descriptions attract users as well as search engines as it appears as a non-spam link that adds value to their time. Experts like SEO professionals recommend limiting anchor text to five or six words to get the maximum benefits.
Elucidative anchor text – This point may sound counterintuitive to the notion that anchor text should be short. Here, what do we mean by elucidating anchor text? It should clearly express what the web page is all about without leaving any ambiguity.
Identifiable yet diversified anchor text – Having a mere anchor text has low value in SEO. Therefore, make sure your anchor text color is strongly different from the rest of the hyperlink. Moreover, you need to include a variety of types to be adept.
Never ever repeat – Never ever repeat once used anchor text on other web pages. It is a bad notion you garner for business resulting in decrement authority as well as credibility when it comes to link velocity.

We hope you have got the answer about how to improve the text in the anchor in several ways. Having an understanding of the anchor text never helps unless you are not practicing these tips and actions right away; does the relevance of anchor text. Anchor text is one of the number of important ranking factors in Google. Web pages on a site use clear and relevant anchor text to describe the content of a specific page. In most anchor text examples, anchor text contains relevant keywords that search engines use as a vital ranking signal. The use of best practices anchor text optimization will continue to be prevalent for all kinds of businesses.