Unique Content SEO Matching: Why Original Content Matters For Google Rankings

Almost any marketing strategy or campaign found on the web is focused on generating and promoting unique/original content. Unique content SEO rules over duplicated ones any day and that’s a proven fact. After all, well-written content offers immense value to the website which in turn helps boost rankings on SERPs. 

However, crafting original content isn’t as easy as it seems. There are various processes involved behind it from researching to editing to proofreading and more. So, what is the importance of Original Content and how does it matter for Google rankings? We’ll learn that in this article, let’s get started.

Understanding content uniqueness in detail

The term unique content doesn’t need a definition as it is essentially what is solely written by oneself and isn’t duplicated anywhere else. Generating original content plays a crucial role in determining search engine rankings and improving visibility. Most Google algorithms prefer websites with unique content and penalize those with plagiarised content. 

Google always focuses on providing users with the best possible high-quality results upon searching. This is made possible with complex algorithms that work in the background and identify the best ones based on various ranking signals. If you are wondering how duplicate content affects SEO rankings, plagiarised / duplicate content doesn’t offer the user any value and affects the website’s overall search engine ranking. 

Due to this, Google always tends to remove these websites from the search index. If you want your website to rank higher on search engines, it’s imperative to create original unique content SEO and optimize them by adding relevant keywords and complying with Google’s webmaster guidelines.

Importance of Unique Content in SEO

Learned about content uniqueness from the previous section? Good. Now let’s move on to how these types of content are crucial in SEO and the perks it offers for your business in the long run. One of the main advantages is that the more original content you produce, it increases your credibility, and trust. This increases the chances of clients doing business with you. Some of the common advantages of having unique content for SEO are as follows:

Improved User Experience

Imagine if a user searches for a particular information and your unique website content offers the exact answer on the first attempt itself. Not only does this make your content valuable among the other ones in the search results but it also improves the user experience. So yeah, original content always stands out from the rest at any given time.

Higher SEO Rankings

As told earlier, websites with high-quality content uniqueness combined with strong SEO strategies result in ranking higher in Google SERPs. Such contents are considered relevant and a far better match to relevant search queries made by the user.

Increased Reputation

Having higher SEO rankings automatically translates to an increased reputation in the long run. As your unique content gains massive views and rankings, being the author, will increase your authority in the respective field you work. 

The Role of Optimization In Unique Content SEO

Till now, we have discussed the importance of Original Content and the perks associated with it. Even though this is needed, another key area that helps with making your content valuable is optimization. It doesn’t matter if your web content is original or unique, if it ain’t optimized for the target audiences and SEO, it will be difficult to achieve higher rankings on SERPs. 

Optimizing content means that you will have to familiarise yourself with the technical stuff such as SEO, writing meta titles, meta descriptions, performing keyword searches, etc. If you want to learn how to create unique content and get started with content optimization, the following factors will help:

Stop Plagiarizing

This is pretty simple, don’t plagiarize content from other websites to achieve higher rankings, it won’t work and will be flagged by Google and eventually result in penalization. Instead of blindly copying, research your topic, get an idea, and write it by yourself, if you are using AI tools then work deeply with your content, and make AI writing undetectable. 

Keyword Research

Keywords are an important factor involved in content optimization. These words or phrases searched by users allow search engines to find and match your content on the SERP results. By performing keyword research, you can know the types of keywords related to your topic or business that people use to search for information.

Opt for the freshness factor

Content freshness is matters, websites with fresh up-to-date content are always ranked higher on the SERPs. If your website has sufficient content, just do a content refresh by updating the information with newer ones and eliminating obsolete content. This process makes your web content useful to people and allows search engines to find out that your website is relevant.

Strategies That Negatively Affect Content Uniqueness

From the previous sections, you have understood how writing unique content and optimizing it is vital for achieving higher rankings. However, there are certain things that if done, can negatively affect SEO and content marketing campaigns in the long run. Some of them are listed below:

Lack of consistency

Writing unique content is indeed important and what’s even more important? publishing them consistently. If your website isn’t updated with fresh unique content such as articles, posts, etc from time to time, this results in a decline in interest among customers. If you are lacking consistently, it’s time to get rid of it.

Zero backlinks

Including additional resources in your web content that further help users understand the topic is usually preferred by Google. Interlinking is important, linking content or resources from other pages on your website helps improve search engine rankings. Building backlinks is also a great way to increase rankings and domain authority. 

Keyword stuffing

Spamming your web content with too many keywords only does more harm than good. Keywords are important but it is also important to maintain a natural keyword density so that your content remains unique and more importantly, SEO-friendly.

Winding up

Creating unique content that is both SEO & user-friendly is a crucial part of a content marketing strategy. Apart from offering value to the users, having original web content allows search engines to rank them higher than those with duplicated ones. However, creating content isn’t just enough to achieve the expected results. They have to be optimized to meet the SEO guidelines and user intent. Hiring the industry’s best digital marketing services in Dubai is a wise choice to build a solid content marketing strategy. 

So, what do you think about the importance of Original Content? What are the strategies you use for making such ones to increase your website rankings? Let us know in the comments.