Search engines have advanced and refined the results that they display for users. As a matter of fact, more queries have featured snippets in order to answer searchers’ questions. So, what exactly are featured snippets and why using schema in SEO is important?
Featured snippets are the content or answer boxes displayed at the top of a search engine results page (SERP). The Google featured snippet is found right above organic search results and below the ads in order to potentially answer a user’s question.
The popular featured snippets include:
Other than possibly reaching “Position Zero,” featured snippets are beneficial for you because they can contribute to an increase in site traffic. With an increase in website traffic, you may also see that you have more organic conversions by simply having the answer that users are looking for.
Featured snippets are especially beneficial for those who wish to engage with voice searchers. If you have the featured snippet for questions asked via voice search, users with digital assistants will lead to a definite increase in website traffic.
As a result, you will experience an increase in brand awareness, exposure, and click-through rate (CTR.) This is because a search engine will give your website more authority the more users choose your content as a satisfactory answer.
How do featured snippets work? Well, ultimately, the search engine’s algorithm has the final say in what ends up as a featured snippet. However, there are a few best practices that can increase your chances of having featured content:
Schema markup is a semantic code placed on your site to help search engines understand information and relay it to users. When search engines understand what your content means, this structured data is indexed and returned in a SERP.
Schema markup can help you rank better for various types of content because users will be able to get all of the answers they need at a glance. The advantages of structured data include the fact that you have a higher chance of increasing your CTR, brand visibility, organic traffic, and credibility.
The different types of schema in SEO that you can incorporate into your content include:
Here is the full list of schema types available.
You don’t need to be a programmer to add schema markup to your website. For example, Google’s Structured Data Markup Helper can generate and implement schema onto your website. You simply need to highlight the content on your website that you would like to mark up,accordingly, then click on “Create HTML” for the code to be generated. Choose from the following languages of code:
Other popular schema generators include MicrodataGenerator.com and Merkle’s.
While using a schema generator helps create error-free code, it is a good practice to double-check and perform a schema markup test. To do this schema check, you can use the following testing tools and validators:
Learning how to use schema markup and implementing it in your websites is another SEO best practice. If you’re aiming to rank better, increase organic traffic, and CTRs, schema markup has the potential to help you reach these goals. Acquiring GTECH well oriented best SEO agency in Dubai can also helps you out in implementing schema markup in your website as well provides you a complete SEO strategy for your business
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