Video Content Optimization: Self-Hosting Vs. YouTube Embedding Insights

Video is a captivating tool that entices the audience and guides via the customer journey. There is a critical condition for embedded hosted videos or YouTube videos on-site to provide the desired results. Not only should they be suitable for indexing, but they have to be discoverable.

Technical SEO is relevant be it YouTube videos vs Self hosted

For engagement capturing videos is important, but if you can master Video SEO services it would be of considerable help. In the last month or so it is evident that videos have gone on to flare up on the search engine results via multiple formats. The same logic is applicable in the case of social media platforms

The YouTube video vs. self-hosted embedded through social media outrank across multiple SERPs. They are known to capture a major chunk of the market share for self–proprietary videos that have been used on the website. Before we get to the details of self-hosting or video hosting let us understand about the former.

Self- Hosted

The data ownership exists

As the video is hosted on your site, which means that the video data is 100% yours. No one can get your video reported or barred. At the same time, it is also hard for an average user to download your video.

Expect more direct traffic

Embed-hosted videos or YouTube videos on-site, with self-hosting if someone is looking to share the video, the only place where it exists is on your website. This means that all the traffic to which the video will be directed to your site.

Control over the design

If the design is self-hosted it means you tend to have 100 % control over how the player looks. There are no third-party watermarks involved.

No distractions

The process of how to add videos on website without YouTube is easy to undertake. If the video happens to be on your site, the user will be distracted and continue to consume the content.

No advertisements

Self-hosting or video hosting sites are known to make the users wait for their content. But if you host your own website then people can dive in without any fuss.

Embedded hosted videos or YouTube videos- Third-party hosting

There is no worry about bandwidth usage

The moment a user watches a video they end up using bandwidth space that may turn out to be an issue if the problem is limited.

Device optimization

Different browsers or devices require various formats. The third-party services are capable of converting and serving any file required.

The small size of the file

Video uploading and hosting means that all these services are excellent in compressing files to a much smaller size. This tends to make the page much quicker and lighter.

Easy to use

Third-party websites making YouTube videos vs Self- hosted videos an easy task. In the case of the former, there is some level of coding skills that is necessary. This means it allows the CMS to upload the video quickly.

Simple player

Most third-party vendors allow some form of customization in comparison to their embedded players. What this indicates is that you need to remove most of the branding and altering shades that may match up to the theme of a website.

Social traffic

It is easier for a user to get distracted after watching a video, the same thing can happen to others when they stumble upon yours while searching for a competitor.

Annotations

How to add video on website without YouTube is easy on a dedicated platform, more so when it works out to be an afterthought.

Embedded hosted videos or YouTube videos on-site- the Key Tips

Before you dig deep into indexing ensure that the pages on the videos can be crawled so that it helps Google discover your videos. Some of the checks that you need to ensure that the index is performed correctly are as follows

Video formatting

The video file names contain special characters or underscores that may go on to dissuade search engines from indexing them. If the pages are not formatted properly it could lead to non-indexing or some components may be ignored for indexing. With embedded hosted videos or YouTube videos on site make sure that you comply with the necessary guidelines.

• Descriptive file names- opt for file names that correctly reflect the content
• Support file formats- the videos have to be uploaded in any specific file format.

The moment you apply such recommendations it enhances your video indexing possibilities

Structured data

Using structured data enables search engines to understand your content better which makes it easier for them to index. Google can obtain a better idea of your video content when you are providing clear instructions or relevant information to your audience.

If you are looking to debug your structured data, there are tests that you can take. Before you decide on the implementation phase it is better to take stock of YouTube video vs Self- Hosted one.

Video sitemaps

If you figure out that the website is mostly videos, then relying on structured data may not indicate to the search engines the importance of your videos. Suppose you happen to be a publisher then you need to create a dedicated XML video site map that enables Google to find your videos.

Where video does not work out to be the main content source

Google has gone on to state that video thumbnails that are on the main search page is going to appear if video happens on the primary content of a page. For the pages with videos to get rich results on SERP videos must be the primary content. This means that a page with videos may be indexed but will not rank with their higher videos.

In a nutshell, incorporating embed-hosted videos or YouTube videos on-site is expected to provide your audience with an interesting experience. Google gives their thumbs up to pages that offer a mixture of images, videos and text. But you need to do things in the right way otherwise you may miss out on the prospects.

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