Voice Search SEO: How Long-Tail Keywords Will Help You In 2025

Voice search has become popular these days because of the introduction of artificial intelligence assistants such as Cortana and Alexa. People use AI assistants on a daily basis to get information regarding various things while doing other things, such as talking, driving, and doing chores. It is more convenient than typing, so the question will be, ‘How can a business utilise this wonderful opportunity? In this blog, you will get an overview of long-tail keyword examples in voice search and why businesses should care about voice search optimization.

Voice search SEO’s prominence

Search engines have altered the way we consume information. From shopping to healthcare, people search on Google to find reliable information. The advent of voice search SEO tools made it even easier to get all kinds of information on search engines. People of all ages use voice search optimization because of its adaptability, convenience, and conversational tone. 

How does voice search work?

You may be pondering how does voice search work? Just as users type their search query into Google in a web browser or mobile app, voice searches involve the same process but use the spoken word instead. It is the search engine’s task to select the results using information retrieval techniques, applying relevance algorithms as well as Natural Language Processing techniques, and translating voice into data. Voice searches get answers via a virtual voice assistant like Alexa or an integrated assistant like Siri or Google Assistant. 

The conversational tone of the voice search optimization demands long-tail keywords in search to be discoverable in search engines. Therefore, to be on the competitive curve, you need to optimise your voice search SEO. 

The relation between long-tail keywords and voice search

Long-tail keywords and voice search are interrelated. Both voice search queries and long-tail keywords are similar in one thing: they are conversational and highly bespoke.  When using voice search tools such as Alexa or Cortana, people tend to use lengthy words, also known to be long-tail keywords, regarding a subject. Where can I find some good motels near me is a classic example of a long-tail keyword in voice search. People converse with this technology using long-tail keywords,  and these types of keywords have low competition. Almost all phrases your target person uses will have one or more long-tail keywords to get desired search results.

For instance, a ‘best laptop’ has high competition compared to ‘best laptop shop near me’. A lion’s share of voice searches come from mobile gadgets, and Google’s latest algorithm is trying hard to make voice search optimization using long-tail a wonderful experience. So, the importance of long-tail keywords for voice search needs to be taken seriously. 

How to optimize content for voice search

How to optimize content for voice search is a question every SEO professional asks themselves. Many tactics need to be deployed to make sure your voice search is optimal. 

Use the best long-tail keyword research tool

The importance of long-tail keywords for voice search needs no accentuation. To get long-tail keywords that your target employs, you need to use a long-tail keyword research tool. They will be using these long-tail keywords with question modifiers to form a search query. Apart from an SEO keyword research tool, Google autocomplete suggestions provide insights about popular long search terms or keywords. Some of the prominent long-tail keyword research tools are keyword.io, Ahrefs, Wordstream, Backlinko, and Hubspot. Another tactic is to use these keywords in titles. URLs, meta tags, and subtitles. 

Track and monitor 

After careful keyword research, you can track and monitor the results it brings over voice search optimization. The fetched long-tail keywords need to provide results for your business. If they help you reach your target audience and get traffic, you can continue with them or find other long-tail keywords and search terms to reap the best results. Moreover, you can continue conducting keyword research from time to time to get fruitful results for your business. 

Understand conversational tone of voice search

While the importance of long-tail keywords for voice search is evident, many fail to notice the conversational language in voice search. A voice search mimics human language, having a mix of sentences and main clauses. So, what you can do is incorporate local-specific keywords that give prominence to local intent. For instance, to get the conversational style intent people use on voice assistants, you can look for queries with ‘Hey’ and analyse past searches in your Google Ads account. 

Content optimization

The flowing and natural incorporation of long-tail keywords is a must-have in voice search queries. Just like that content on your rich snippets, schema markup, and website. Content optimization is really important to get into voice search. Your content must comprise long-tail keywords, subheadings, brevity, and clear yet direct information. 

Answer questions in an engaging manner

People tend to use voice search because of its conversational tone and style. So what they expect from your content is straightforward and engaging information written in a way that makes it evergreen. To answer the question this way, you can try to answer the main questions using modifiers and question words. Besides, you can strengthen your local SEO and help people find your business easily. 

The implementation of voice search local SEO is super beneficial to get traffic to your website, increase engagement, and register more conversions. The importance of long-tail keywords for voice search will continue to evolve, and now is the time to embrace long-tail keywords as well as voice search optimization.

Before the incorporation of long-tail keywords into your voice search optimization, learn about their relevance, use, and where to find them, as well as industry best practices. Above all, see what works for your business and adapt to new strategies. Sometimes, your keyword research needs a rewrite or your website content needs optimization. Make sure your SEO is pliant according to the changing needs of the target audience. Long-tail keywords in SEO can be incorporated with the help of a search engine optimization agency in UAE.