What Is Email Marketing & How To Do It? [Beginners Guide]

Email marketing is increasingly recognized by businesses of all kinds due to its immense possibility to reach out to potential people with a crystal clear strategy. It is very easy to offer your products and services.

What is email marketing?

Email marketing refers to all practices and tactics a business employs to garner the attention of potential customers as well as new ones by reaching out through their email addresses. It is a vast area of marketing and evolved to be different kinds in today’s world. A strategy, analysis and evaluation are part of any successful email campaign. Here, marketing of all types takes place through email and other digital media. 

Apart from persuading the target audience, your marketing email advertising often comprises informative, entertaining, reminding and intellectual content revolving around your business. Social media ads, banner ads and mobile ads are examples of email marketing. Whatever your digital messages, they swiftly get to the customer.

For digital marketers, it is an important marketing tool. 

Benefits of Email advertising

Email advertising not only ensures your business will have better customer interactions but others as follows:

Ease – You can directly reach out to prospects via email marketing. The promotion of services and products never become so much easier before. Building connections and nurturing prospects is a piece of the cake. 

Decreased cost compared to others – As per the taste of your target persona, you can free or at a low cost send promotional business emails; often describing a new service or product or simply offering your services. It is direct marketing without much investment. 

ROI is higher – If your email advertising is well-curated there is a high chance of getting paying customers in the long run. Almost all your target persona roams around digital media and email is no exception. The only thing to notice the message should be bespoke as per their interests and pain points.

Monitoring is easy – Monitoring and evaluating an email advertising campaign is comparatively easier with free email marketing tools. Omnisend. Moosend, Mail Lite and MailChimp are some of the examples. 

Helps build rapport – With an email marketing strategy, you can easily build and nurture positive customer relationships. How does email help in customer retention? Personalized marketing and messages to a target bring you closer to them and they will draw closer to you in the long run. Content in your email plays a key role. 

Email works as a lead magnet – Email works as a lead magnet every time for your business. You can use it to give away useful tips or other resources like videos.

Disadvantages of cold email marketing

Getting a level of response is difficult

Getting a level of positive response from an email marketing campaign is difficult as many fail to recognize your services or products, so it is also important that you follow the email subject line best practices. Sometimes a possible reason is your email might be landing in the spam folder of the target. 

Competition

As the most ROI-given digital medium, automated email marketing has unfavorable competition. It requires creativity, content, SEO, and strategy to get eyeballs of prospects from your competitors to hike sales. 

Costly to hire veterans 

To get winning email marketing campaigns, you need to have email marketing experts and it requires a high cost, especially access to a wide range of marketing experts.

Types of emails in email marketing

Only plain text

Here the message will be only text and if a picture accompanies it, you need to use the attachment option. Concise URLs, short paragraphs and ample space between words are things to be noted.

Rich text emails 

Rich text emails are a bit more comprehensive than plain text emails. You can add content in different colors and apply general formatting. Your creativity can be displayed through designs.

HTML emails 

Your creativity in design and content can go as you imagine when you employ HTML email types. These are some of the attributes:

• Logos 
• Backdrop 
• Images 
• Header 
• Footer 
• Font colour
• Font size
• Call to action buttons 

For winning automated email marketing

Providing rich and enticing information on automated email marketing will not happen by chance but needs a plan and team effort. 

Know your business plight 

First of all, take your time to analyze the current plight of your business by concentrating on your internal and external infrastructure as well as the environment. Therefore, you can get to know the merits, demerits, threats and areas of opportunity. 

Set objectives

Here, you can create tangible objectives as well as intangible ones. You may want to set criteria for content creation, positioning, targeting and more. If you like within a timebound, you can set more than one objective.

E-marketing Strategy

You should have an email marketing strategy. You can cover offer, value, distribution and communication in your bespoke email marketing strategy to get desired results. You can try using mailChimp or Hubspot. 

A Budget 

You should have a crystal clear idea of how much money can be allocated to  B2B email marketing. 

Monitoring plan 

Once your email marketing campaign is live, track and measure results continuous basis to get the statistics. Analyze the data and amend changes.

Elements of email marketing 

Content – Be creative, concise and value-driven curating content for prospects. Long-form content works only if you are conveying a brand story or exciting offer about your premium products. 

Guest blogging – It always matters how you write marketing emails. Personalize your brand and use the tactics of content marketing.

Search Engine Optimization – SEO is the process of ensuring your content on email reaches aptly to the destination, that is your target. 

Conversion Rate Optimization – CRO increases your chances of getting quality leads by reducing operational costs. 

After reviewing the benefits of cold email marketing, you can consider hiring an email marketing agency in Dubai. Though it is expensive it will leave a positive impact on business. They have expertise in creating strategies for B2B email marketing as well as  B2C email marketing; so never ever your automated email marketing get classified as spam. Remember, email marketing will always be on and provides great ROI for those who deploy.