What Is Faceted Navigation? Learn The Best SEO Practices

Faceted Navigation might be a new term for you even if you are into an e-commerce business. It is a functionality that is used for customized product listing and searching. Customers will stick to your e-commerce store or buy from it if they can easily find the products they need. In this blog, you will understand what is faceted search and faceted navigation SEO best practices.

Faceted navigation

What is faceted search? Faceted navigation is the dynamic clustering of items on a product list displayed on your e-commerce store. Clustering items into different categories allows users to refine the search as they want or expand the search column by selecting attributes of a particular product.

Major e-commerce websites such as Amazon, TataCliQ, Alibaba, Meesho, and Walmart have faceted navigation in their product listing. The technology allows you to have intelligent search within products while buyers fall into different stages in the sales funnel. Addressing a leaky sales funnel through efficient navigation can ensure that potential customers are guided seamlessly, reducing drop-offs. Therefore, an easily navigable product listing has a multitude of benefits for any business.

Benefits of Faceted Navigation

• The most intuitive and flexible navigation options to quickly find the right products
• Assist end-users in identifying and qualifying products
• Positively enhance customer experience
• It attracts and complements search engine optimization techniques for acquiring new customers.

To stand out you need to deliver the following in your e-commerce store.

• An intuitive and engaging way to find your products
• Website personalization, SEO, and marketing
• The checkout process has to be hassle-free
• User experience must be ensured overall platform
• The site needs strong cross-selling functionality

Dynamic Facet Browsing for e-commerce

Facet browsing for e-commerce domains becomes effective as it displays products based on their attributes and values so that the end-user can find a desired product with the least amount of effort.

Industries use Faceted navigation SEO

Faceted navigation SEO not only benefits the e-commerce industry but also the following:

• Travel sites
• Hotels and restaurants
• Content libraries
• Job portals
• Classified sites
• Publishers

Faceted search SEO

What is faceted search SEO? Faceted search SEO is how faceted search influences your search engine optimization efforts. Faceted navigation is helpful but it can cause multiple problems such as duplicate content, wasted crawl budget, and diluted link equity. 

Duplicate content – Similar pages will appear in different URLS so it will cause website ranking issues on SERP results this is how Google’s deduplication system works.

Diluted link equity – Overall link equity that is the value of a link will be diminished. 

Wasted crawl budget – Search engines like Google cannot crawl your web pages correctly as there will be lots of similar pages with almost the same content. 

Faceted navigation examples

Faceted navigation examples can be seen if you check a prominent e-commerce website. It is all about finding a product from a list in the easiest manner using different attributes. Content type, location, and product type are some of the metrics that affect Faceted navigation examples. SEO e-commerce category pages use faceted navigation in many ways. 

E-commerce faceted search

Primarily, e-commerce faceted search is the most common use of faceted navigation in the e-commerce industry. All online storefronts need to display a great number of products E-commerce search filters cannot alone contribute to a user-friendly search and easy navigation of product lists with pinpoint information. For example, the number one cloud e-commerce solution uses SAP Hybris SEO. 

Faceted navigation SEO

Faceted navigation SEO is an important aspect of your business. Employing faceted navigation in your business can disrupt search engine optimization efforts in many ways as we have seen it may dilute link equity and site ranking. Your website might need a faceted navigation feature at the same time you need to do it in an SEO friendly manner. e-commerce website SEO checklist always considers this aspect and you can employ the best-faceted navigation SEO practices. 

Faceted navigation Best practices

1. Canonicalization – Facets are categories of information and these cause having multiple content with different pages confusion for the algorithms of Google. So, you need to turn these into SEO-based canonical URLs by canonicalizing similar facets into one URL with countable canonical meta tags featuring a specific item. For example, a velvet cardigan for girls.

2. Noindex metatags – One of the most prominent functions of any search engine is crawling and indexing web pages of a site. With no index tags, you get the privilege to select pages that need not be indexed by Google. Some pages have size and price and you may not want these to be indexed for certain reasons.

3. Robots.txt – When you use Robots.txt search engines can crawl your budget but in a limited way as opposed to noindex meta tags. Here, you can provide certain instructions to crawl your certain web pages thus avoiding others. For example, you may want to use robots.txt for your restaurant website where the price and the names of the items recorded need to be excluded from the crawled budget. These come under a few good practices of robots.txt SEO optimization.

4. Optimization of gadgets – Faceted navigation search works best if you optimize the paradigm for all devices such as laptops, personal computers, smartphones and tablet computers. You need to ensure faceted navigation is well-suited for all screens despite their size.

Faceted browsing is very common among e-commerce websites and stores. If you are an e-commerce business owner struggling to deploy faceted navigation, you can seek help from search engine optimization services in Dubai.  They have expertise in faceted navigation software and know how to incorporate one for your website. You want your targets or prospects to enjoy shopping with your brand and coming back for more. 

Faceted navigation for SEO is the ultimate adoption to ensure usability and efficiency of user interface. Faceted navigation is indeed the best technique for exploring a website and easy discovery for your business. If you could make your navigation smooth and simple, you can easily attract existing as well as new customers. With the help of an expert, you can easily get the support you need. Your content management system gets deeper and user-friendlier with a faceted search.